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All Journal E-Journal Of Cultural Studies Jurnal Ilmiah Teknik Mesin Poros Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Media Bina Ilmiah Jurnal Pengabdian Kepada Masyarakat Widya Mahadi International Journal of Education and Social Science Studies
I Made Kartika
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Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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The Influence of Trust and Promotion on Intention to use Insurance Products at BRI Insurance Bomantari Gilang Pratiwi; Nyoman Dwika Ayu Amrita; I Made Kartika
Jurnal Dialektika: Jurnal Ilmu Sosial Vol. 24 No. 1 (2026): Jurnal Dialektika: Jurnal Ilmu sosial
Publisher : Pengurus Pusat Perkumpulan Ilmuwan Administrasi Negara Indonesia (PIANI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63309/dialektika.v24i1.1049

Abstract

Public interest in using insurance products is still relatively low due to several influencing factors, particularly trust and promotion. BRI Insurance, as one of the insurance companies in Indonesia, needs to understand these factors in order to increase public interest in using insurance products. This study aims to analyze the influence of trust and promotion on the interest in using insurance products at BRI Insurance. The research method used is a literature review of relevant scientific journals published in the last five years. The results of the study indicate that trust and promotion have a positive influence on public interest in using insurance products. Trust increases consumer confidence in the company, while promotion helps enhance public knowledge and awareness of insurance products.
Co-Authors A.A. Ngurah Anom Kumbara Abrar Riza Adelia Paulina Pareira Aditya Junio Wardhana Agus Teja Saputra Alvinsen Alfonso Anak Agung Made Kariana Bayu Mahaputra Bomantari Gilang Pratiwi Gede Semarajana Harto Tanujaya I Dewa Gede Putra Sedana I Gede Mudana I Kadek Aditya Gustaman I Kadek Alit Ambara Wijaya I Ketut Suda I Made Artayasa I Made Sumartana I Wayan Wiryawan Ida Bagus Gede Indramanik Ida Bagus Yogi Pranaditha Imam Pambudi Ivan Budiman Kevin Sanjaya Maharuli Maharuli Ni Made, Irna Lestari Ni Putu Tirka Widanti Nyoman Dwika Ayu Amrita Rui Ximenes