Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Abdi Psikonomi Prosiding University Research Colloquium
Mabruroh Mabruroh
Universitas Muhammadiyah Surakarta
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Prosiding University Research Colloquium

 1 
Pandemic, Subjective Norms and Healthy Food Kusdiyanto Kusdiyanto; Edy Purwo Saputro; Mabruroh Mabruroh; Sri Murwanti; Dewi Probowati Setyaningrum
Prosiding University Research Colloquium Proceeding of The 15th University Research Colloquium 2022: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.262 KB)

Abstract

Research on the consumption of healthy food products is interesting because it is influenced by many factors. The respondents of this research involved 100 students of FEB UMS with the assumption that they are technology literate, the millennial generation, care about health, and have closeness to the intention to buy healthy food products. Hypothesis testing in this research uses regression analysis and the results show that attitude and behavioral control have a positive effect on purchase intention of healthy food products although subjective norms have no effect. The limitations of research findings become a reference for the development of further research
Facts about Consumption of Counterfeit Products (NonOriginal) Edy Purwo Saputro; Irmawati Irmawati; Mabruroh Mabruroh; Dewi Probowati Setyaningrum
Prosiding University Research Colloquium Proceeding of The 15th University Research Colloquium 2022: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (348.101 KB)

Abstract

Consumption of counterfeit products is one of the interesting issues in the marketing field because it is not only related to theoretical but also marketing interests. The purpose of this research is to examine the intention to buy counterfeit products by involving 150 young people in Solo. The analysis shows that value consciousness and social risk affect the purchase intention of counterfeit products, while the perceived risk variable has no effect.
Co-Authors Aflit Nuryulia Praswati Dewi Probowati Setyaningrum Edy Purwo Saputro Irmawati Irmawati Kusdiyanto Kusdiyanto Lina Agustina Sri Murwanti Tika Pratika Wafiatun Mukharomah