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All Journal Prosiding National Conference for Community Service Project Conference on Community Engagement Project (Concept)
Chicha Rosha
Universitas Internasional Batam
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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TOUR VIRTUAL SEBAGAI SARANA PENGGANTI LIBURAN DI MASA PANDEMIC COVID 19 Renny Christiarini; Amanda Rosetia; Nur Hidayati; Nicky Adi Putra; Chicha Rosha; Estina Sativa; Dea Punjung Sari; Dewirahayu Sad Wijaya; Getri Bela Saputri; Raka Prasetya; Sherly Marlina
National Conference for Community Service Project (NaCosPro) Vol 2 No 1 (2020): The 2nd National Conference of Community Service Project 2020 (Accepted Papers)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v2i1.1180

Abstract

Due to the pandemic COVID-19, the government made a regulation called lockdown. This aims to decrease the spreading of COVID-19. Since lockdown had started, people felt so bored where stayed at home for a quiet long period. As a consequence, we realized that people need to go on holiday. We tried to solve the problem by making a virtual tour video. In this case, a virtual tour video is a video recording in which the content is about the tourist attraction that could be watched by viewers. The methods which relevant we used are interview and observation. After doing the survey, we found that the interviewers had pretty satisfied with the video. The implication of the next survey is to increase the virtual tour video’s quality.
Implementation of Digital Marketing at Mak Oteh Food Stalls Chicha Rosha; Renny Christiarini
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

This activity the author did with the aim of increasing revenue and customer visits and increasing public understanding of the existence of these food stalls. Warung Makan Mak Oteh is located at Pasar Angkasa, Nagoya Blok CC No 1 Batam, Riau Islands. As for some of the obstacles faced by restaurants, namely locations that are less strategic and only rely on the community around the location of the food stalls, so that customer knowledge about the existence of the restaurant is still weak and there is also no social media. accounts for sale so that no marketing promotions are carried out at the food stalls. or Mak Oteh's advertisements to attract customers to come shopping even though the products served are delicious. The implementation of the activities will take place from the beginning of October to the end of November 2022. The author has compiled several work plans that will be carried out on the implementation of activities related to digital marketing, namely the implementation of promotions in digital form that will be implemented, are already running and can be used for long-term performance. The initial stage that the author will do is to investigate the problems that occur in the business, find solutions to existing problems, design a more efficient system for the business, implement a new system plan in the business and explain the results obtained when operating the system. The activities carried out by the author have resulted in digital promotions that adapt to the problems faced by entrepreneurs such as a less strategic location. By implementing digital marketing, such as running promotions through their own social media accounts, digital marketing through paid advertising, and setting up a Google account business for Google Maps. The implementation of this new promotion system has a positive impact and also contributes to sales.
Implementation of Digital Marketing at Mak Oteh Food Stalls Chicha Rosha; Renny Christiarini
ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This activity the author did with the aim of increasing revenue and customer visits and increasing public understanding of the existence of these food stalls. Warung Makan Mak Oteh is located at Pasar Angkasa, Nagoya Blok CC No 1 Batam, Riau Islands. As for some of the obstacles faced by restaurants, namely locations that are less strategic and only rely on the community around the location of the food stalls, so that customer knowledge about the existence of the restaurant is still weak and there is also no social media. accounts for sale so that no marketing promotions are carried out at the food stalls. or Mak Oteh's advertisements to attract customers to come shopping even though the products served are delicious. The implementation of the activities will take place from the beginning of October to the end of November 2022. The author has compiled several work plans that will be carried out on the implementation of activities related to digital marketing, namely the implementation of promotions in digital form that will be implemented, are already running and can be used for long-term performance. The initial stage that the author will do is to investigate the problems that occur in the business, find solutions to existing problems, design a more efficient system for the business, implement a new system plan in the business and explain the results obtained when operating the system. The activities carried out by the author have resulted in digital promotions that adapt to the problems faced by entrepreneurs such as a less strategic location. By implementing digital marketing, such as running promotions through their own social media accounts, digital marketing through paid advertising, and setting up a Google account business for Google Maps. The implementation of this new promotion system has a positive impact and also contributes to sales.
Co-Authors Amanda Rosetia Dea Punjung Sari Dewirahayu Sad Wijaya Estina Sativa Getri Bela Saputri Nicky Adi Putra Nur Hidayati Raka Prasetya Renny Christiarini Sherly Marlina