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All Journal At-Tadbir : jurnal ilmiah manajemen Prosiding National Conference for Community Service Project Jurnal Pengabdian kepada Masyarakat
Eddy Oktarianto
Universitas Internasional Batam
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pelaksanaan Digital Marketing Dalam Mengatasi Penurunan Omset Kopitiam Pasar Raya Dewi Khornida marheni; Shellin Shellin; Eddy Oktarianto; Yanni Yanni; Hendry Hendry; Abner O nesimus Sijabat
National Conference for Community Service Project (NaCosPro) Vol 3 No 1 (2021): The 3rd National Conference of Community Service Project 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v3i1.6038

Abstract

Tujuan penulisan artikel ini adalah untuk membantu salah satu Usaha Mikro Kecil dan Menengah (UMKM) di Batam, yaitu, Kopitiam Pasar Raya dengan melaksanakan digital marketing. Seperti yang diketahui, pandemi COVID-19 sudah banyak memberikan dampak buruk untuk banyak usaha, termasuk Kopitiam Pasar Raya. Pihak pemilik menuturkan bahwa mereka mengalami penurunan omset yang sangat drastis karena pembeli yang berkurang. Metode pengumpulan data yang diterapkan untuk mendapatkan informasi-informasi penting yang dibutuhkan untuk pelaksanaan kegiatan ini adalah observasi, wawancara, serta konsultasi. Kami sebagai tim pelaksana membantu pihak Kopitiam Pasar Raya untuk menangani permasalahan mitra dengan membuatkan content planner dengan aplikasi Canva serta membuatkan platform atau media seperti akun Instagram, Facebook, dan Website yang dapat dimanfaatkan untuk kegiatan promosi Kopitiam Pasar Raya. Pihak pemilik dari Kopitiam Pasar Raya memberikan feedback yang sangat positif setelah implementasi kegiatan terjadi, karena terdapat kenaikan omset yang signifikan serta respon yang sangat positif dari pelanggan Kopitiam Pasar Raya. Tim pelaksana berharap metode promosi menggunakan media digital ini kedepannya dapat dikelola dengan baik oleh pihak mitra Kopitiam Pasar Raya sehingga kedepannya usaha dari mitra dapat berkembang lebih pesat lagi dengan cakupan masyarakat yang lebih luas
PENERAPAN STRATEGI PEMASARAN DIGITAL PADA TOKO NEW PELITA MOTOR DI KOTA BATAM Lady; Antony Sentoso; Novi Aprillia; Kelly; Eddy Oktarianto; Andryanto; Kelvin Kwek
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2: Juli 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v3i2.5766

Abstract

The New Pelita Motor Shop is an MSME business located in Batam City that sells various types of batteries, spare parts, and power window repair services. In the marketing strategy, New Pelita Motor uses the promotion of marketing through digital marketing which aims to develop a wider selling market through digital concepts, and also this concept will make it easier in the process of spending. With this, the output of the results of the implementation can be accepted by the New Pelita Motor, such as Google Business, and Linktree which makes it easier to access the shop's social media and also develops social media for the New Pelita Motor.
Effect Corporate Governance on CSR with COVID-19 as moderation: Mining Companies Listed on IDX Hesniati Hesniati; Eddy Oktarianto
At-Tadbir : jurnal ilmiah manajemen Vol 8, No 1 (2024): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v8i1.13038

Abstract

Influence of corporate governance on corporate social responsibility activities with the moderating variable COVID-19 is still rarely studied in Indonesia and has attracted attention for research. The purpose of this study was to determine the effect of corporate governance on corporate social responsibility with the COVID-19 moderating variable. The sample for this research is mining companies listed on the Indonesia Stock Exchange (IDX) for the period 2017 – 2021 with a final sample of 36 companies out of 56 companies. This study uses simple linear regression to determine and predict the value of one variable against another. The result of this study is that the independent variables board size and institutional ownership have a significant positive relationship and foreign ownership variables have a negative significant relationship. In addition, variables managerial ownership, gender diversity and board independence do not have a significant relationship. For the moderating variable COVID-19 only partially affects to independent variables and the dependent variable.
Co-Authors Abner O nesimus Sijabat Andryanto Hendry Hendry Hesniati Hesniati Kelly Kelvin Kwek Lady Marheni, Dewi Khornida Novi Aprillia Sentoso, Antony Shellin Shellin Yanni Yanni