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All Journal MANAJEMEN DEWANTARA Jurnal Pengabdian kepada Masyarakat Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal Minfo Polgan (JMP) Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Hasil Pengabdian Masyarakat (JURIBMAS) Jurnal Pengabdian Masyarakat Manage Jurnal Ilmu Manajemen
Lady
Universitas Internasional Batam
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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Penerapan Digital Marketing Sebagai Sarana Promosi UMKM Legenda Photo di Kota Batam Lady; Antony Sentoso; Cindy Valentina; Michelle Angel Lim; Jenny; Angeline Aurellia
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 1 (2023): Maret: Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i1.908

Abstract

Perkembangan dunia fotografi dan dunia digital saat ini mengalami peningkatan yang pesat. Hal ini dilihat dari media-media digital yang semakin banyak digunakan oleh pengguna. Media digital digunakan oleh UMKM Legenda Photo untuk menjual serta memasarkan produk dan jasa yang mereka tawarkan kepada konsumen. Tujuannya adalah untuk membantu UMKM dalam pemanfaatan media digital untuk meningkatkan brand awareness pelanggan terhadap UMKM. Adapun hasil pengimplementasian strategi digital pada UMKM Legenda Photo yang dimana menunjukkan bahwa followers instagram Legenda Photo setelah melakukan promosi secara online meningkat sebanyak 37 kali lipat, dimana dari jumlah followers awal 9 followers meningkat menjadi 285 followers.
Analisis Penerapan Digital Marketing Pada UMKM MM. Gemini Lady; Jenny Lim; Jery Tango; Nicholas Fernandes; Susanti; Thomas Eddison
Jurnal Minfo Polgan Vol. 12 No. 1 (2023): Artikel Penelitian Juni 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i1.12513

Abstract

UMKM MM. Gemini merupakan salah satu UMKM yang bergerak di bidang Minimarket yang menjual berbagai macam olahan oleh-oleh khas Kota Batam. Meskipun telah berdiri selama beberapa tahun, MM. Gemini masih kesulitan dalam memasarkan produknya secara efektif dan efisien, khususnya dalam memanfaatkan digital marketing. Penelitian ini bertujuan untuk menganalisis penerapan digital marketing pada UMKM MM. Gemini dan memberikan rekomendasi untuk meningkatkan efektivitas penerapannya. Metode yang digunakan dalam penelitian ini adalah penelitian kualitatif. Data dikumpulkan melalui wawancara dengan pemilik UMKM dan pelanggan UMKM MM. Gemini. Hasil penelitian menunjukkan bahwa UMKM MM. Gemini belum menerapkan digital marketing, contohnya belum ada google maps dan sosial media seperti Instagram, Facebook, dan Tiktok. Beberapa kendala yang dihadapi oleh UMKM MM. Gemini dalam menerapkan digital marketing adalah kurangnya pengetahuan dan keterampilan dalam mengelola media sosial. Diharapkan hasil penelitian dapat memberikan sumbangan bagi pengembangan strategi digital marketing dan penjualan pada UMKM di Indonesia, khususnya pada UMKM yang bergerak di bidang kuliner dan oleh-oleh khas daerah.
PENERAPAN STRATEGI PEMASARAN DIGITAL PADA TOKO NEW PELITA MOTOR DI KOTA BATAM Lady; Antony Sentoso; Novi Aprillia; Kelly; Eddy Oktarianto; Andryanto; Kelvin Kwek
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2: Juli 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v3i2.5766

Abstract

The New Pelita Motor Shop is an MSME business located in Batam City that sells various types of batteries, spare parts, and power window repair services. In the marketing strategy, New Pelita Motor uses the promotion of marketing through digital marketing which aims to develop a wider selling market through digital concepts, and also this concept will make it easier in the process of spending. With this, the output of the results of the implementation can be accepted by the New Pelita Motor, such as Google Business, and Linktree which makes it easier to access the shop's social media and also develops social media for the New Pelita Motor.
Integrasi Pemasaran Digital Dalam Strategi Pemasaran UMKM Best.brande Di Batam Lady; Anthony Sentoso; Sherry; Kristina; Jessica Valeria; Selen Angelina
Jurnal Pengabdian Masyarakat Manage Vol. 4 No. 02 (2023): Agustus
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/manage.v4i02.556

Abstract

Tragedi-tragedi tak terduga sepert Covid-19 yang melanda mengakibatkan pemasar mengalami kesulitan dalam memasarkan produk maupun jasanya. Dengan mengikuti perkembangan zaman, pemasar mulai menggunakan media sosial sebagai bentuk pemanfaatan pemasaran digital. Penelitian ini bekerja sama dengan UMKM Best.brande yang bergerak dibidang aksesoris. UMKM yang didirikan dari tahun 2020 ini masih belum memiliki pemasaran digital yang maksimal sehingga masih memerlukan beberapa strategi pemasaran yang baru. Peneliti mewawancarai pemilik UMKM dan pelanggan Best.brande seputar pentingnya pemasaran digital dan aksesoris. Hasil dari wawancara menunjukkan bahwa saat ini sebagian besar masyarakat berbelanja maupun melihat-lihat produk atau jasa melalui media sosial, yang dimana hal tersebut mengartikan bahwa pemasaran digital memiliki peran penting dalam menambah jumlah pelanggan serta meningkatkan tingkat penjualan.
THE INFLUENCE OF SOCIAL INTERACTION ON IMPULSIVE BUYING THROUGH HEDONIC AND UTILITARIAN VALUES IN LIVE STREAMING SHOPPING Lady; Sherlen Sherlen; Fendy Cuandra
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21524

Abstract

This study investigates how social interaction affects impulsive buying urges in live streaming shopping, with hedonic and utilitarian values serving as mediating variables. The forms of social interaction analyzed include parasocial interaction with streamers and co-viewers, as well as local and social presence. A quantitative research design was applied using a survey method involving 350 active live streaming shoppers in Batam City. Data were processed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of this study show that every form of social interaction analyzed, including interaction with streamers, interaction with co-viewers, local presence, and social presence of viewers, significantly strengthens both utilitarian value and hedonic value perceived by consumers. Furthermore, utilitarian value and hedonic value each demonstrate a significant negative effect on the urge to buy impulsively, meaning that when consumers perceive stronger functional benefits or pleasurable experiences, their tendency to make sudden and spontaneous purchases actually becomes lower during live streaming shopping. In addition, gender is proven to significantly influence the strength of these relationships, while prior purchase experience does not show a meaningful moderating effect.
Strategi Pemasaran Digital Terintegrasi untuk Meningkatkan Visibilitas dan Performa Bisnis UMKM Kuliner Vanessa Stephanie; Lady
JURIBMAS : Jurnal Hasil Pengabdian Masyarakat Vol 4 No 3 (2026): Maret 2026
Publisher : LKP KARYA PRIMA KURSUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62712/juribmas.v4i3.836

Abstract

The Micro, Small, and Medium Enterprises (MSMEs) sector is a primary pillar of the Indonesian economy; however, many business owners still face challenges in adapting to digital transformation. Kwecap Aceng Tuapo, a traditional culinary business in Batam, faced challenges such as limited market reach and low digital visibility. This Community Service project aims to implement an integrated digital marketing strategy to enhance the partner's competitiveness. The method used is descriptive qualitative, with data collection techniques through field observations and in-depth interviews. The implementation stages include preparation, digital platform optimization, and impact evaluation. The results indicate that through the optimization of Google Business Profile, the development of branding content on Instagram, and the activation of GrabFood services, the partner successfully increased location visibility and transactional accessibility for consumers. Beyond expanding market reach, this program also succeeded in improving the partner's digital literacy, achieving managerial independence in platform management. In conclusion, the integration of various digital marketing channels has proven effective in strengthening business performance and the brand image of traditional culinary businesses in the digital era.
ANALISIS DAN IMPLEMENTASI PEMASARAN DIGITAL PADA UMKM TINY PRESENT Antony Sentoso; Lady; Caroline Marninda; Angela; Charlie Wijaya; Titan Martinus
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 3 (2023): May 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i3.423

Abstract

A celebration is always associated with giving hampers as a means of socializing. Often, there are many businesses engaged in this field, one of which is Tiny Present. In an increasingly digital era that makes business people also adapt to the use of social media in its operations. Tiny Present has used the Instagram platform as a means of promotion and required the development of other platforms to optimize this business. The author conducted an interview with the owner and literature study on the implementation that is suitable for this MSME and the author decided to implement the use of LinkTree, WhatsApp Business, and landing pages that are considered capable of increasing brand awareness and sales from Tiny Present.
Optimizing Digital Marketing Strategies for MSME: A Case Study of Nostalgia Coffee Lady; Lara Meilani; Fendy Cuandra
Jurnal Ilmu Manajemen Vol. 14 No. 2 (2025): Jurnal Ilmu Manajemen
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v14i2.429

Abstract

The current trend in digital marketing presents a significant opportunity, particularly for Micro, Small, and Medium Enterprises (MSMEs) in the Industry 4.0 era. Digital marketing offers many advantages over traditional methods, especially its ability to track and measure strategic effectiveness. This research aims to optimize digital marketing strategies to enhance promotion and sales performance for the MSME Nostalgia Coffee. A qualitative approach was used, employing method triangulation through interviews, observation, and content analysis to validate findings and ensure data credibility. Results show that optimizing digital marketing—especially through Instagram, WhatsApp Business, and online food delivery platforms—led to a measurable impact. Instagram account reach increased by 26.3%, with a 69.2% rise in followers over 14 days. Customer interaction also improved, with 34 engaged accounts, comprising 86.3% followers and 13.7% non-followers. Furthermore, Google Reviews improved with 14 new reviews, increasing total online ratings and strengthening public perception. These findings suggest that strategic implementation of digital tools can enhance customer engagement and brand visibility. Future studies are recommended to apply these strategies on a wider scale and over a longer timeframe to achieve sustained growth and adaptability.
Co-Authors Andryanto Angela Angeline Aurellia Anthony Sentoso Caroline Marninda Charlie Wijaya Cindy Valentina Cuandra, Fendy Eddy Oktarianto Jenny Jenny Lim Jery Tango Jessica Valeria Kelly Kelvin Kwek Kristina Lara Meilani Michelle Angel Lim Nicholas Fernandes Novi Aprillia Selen Angelina Sentoso, Antony Sherlen Sherlen Sherry Susanti Thomas Eddison Titan Martinus Vanessa Stephanie