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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Prosiding National Conference for Community Service Project
Nida Ohanna
Universitas Internasional Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education

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Peningkatan Visual Branding Pada Kedai Kopi Santaria Di Batam Nafisatul Hasanah; Putri nada Pratiwi; Dionna Dionna; Nida Ohanna; Aurelia Aurelia; Moderin Moderin; Mutiara Mutiara
National Conference for Community Service Project (NaCosPro) Vol 3 No 1 (2021): The 3rd National Conference of Community Service Project 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v3i1.5964

Abstract

Sosial media berkembang pesat seiring dengan berjalannya waktu, perkembangan teknologi informasi yang mampu mengiring kemajuan sosial media menjadi jauh lebih maju dan lebih bervariatif, kemudahan yang ditawarkan sosial media kerap sekali menjadi alasan untuk pemanfaatannya dalam pemasaran produk. Kedai kopi Santaria adalah sebuah Usaha Mikro Kecil Menengah (UMKM) yang saat ini sudah beroperasi selama 5 tahun, namun sejak pindah ke lokasi yang sekarang mengalami penurunan penjualan dikarenakan banyak pelanggan yang tidak mengetahui akan perpindahan tempat operasional, oleh karena itu peneliti tertarik melihat bagaimana pengaruh promosi di media sosial terhadap penjualan UMKM Kedai Kopi Santaria. Penelitian ini mengunakan metode penelitian kuantitatif dengan menyebarkan kuesioner kepada pembeli. Hasil penelitian menunjukan bahwa memberikan sarana pemasaran berbentuk spanduk ataupun banner, menambah visualitas pada penjualan melalui e-commerce, dan membagikan flyer Kedai Kopi Santaria di media social yang dapat memberikan pengaruh positif kepada UMKM Kedai Kopi Santaria sehingga dapat meningkatkan jumlah penjualan. Diharapkan penelitian ini dapat menjadi salah satu jalan untuk pengembangan dan peningkatan kedai Kopi Santaria yang ada di Batam
PERAN SUPPLY CHAIN MANAGEMENT TERHADAP CUSTOMER RETENTION PADA PT. KIMIA FARMA, TBK. Devina Wistiasari; Golan Hasan; Kelfi Yanti Limanda; Nida Ohanna; Shevia Shevia; Giorgyna Giorgyna
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 8, No 3 (2023): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v8i3.24735

Abstract

The Covid-19 pandemic has had a broad impact on daily life around the world, including in Indonesia. To gain a competitive advantage, companies must prioritize supply chain management to ensure timely and effective delivery of goods. Equally important to supply chain management is the need for companies to maintain customer retention. Both of these can be achieved with the help of good operational management. In this article, the author uses a qualitative descriptive research method by outlining a systematic approach to writing about operational management, which involves observing manufacturing companies affected by the pandemic and connecting that data to supply chain management and customer retention. The purpose of this article is to investigate how companies in the pharmaceutical industry, particularly PT Kimia Farma, Tbk, have dealt with issues before, during, and after the pandemic. Through this analysis, it was found that supply chain management is carried out by ensuring the availability of quality health and pharmaceutical products and implementing effective inventory management practices, while to retain customers, companies must focus on improving services and launching digital applications in response to digitization. Successful supply chain management and customer retention strategies are crucial for companies to maintain their existence, both before, during, and after surviving the Covid-19 pandemic.
Co-Authors Aurelia Aurelia Devina Wistiasari Dionna Dionna Giorgyna Giorgyna Golan Hasan Kelfi Yanti Limanda Moderin Moderin Mutiara Mutiara Nafisatul Hasanah Putri nada Pratiwi Shevia Shevia