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Analisa Fenomena Delay Penerbangan dan Kualitas Pelayanan PT. Lion Mentari Airlines Devina Wistiasari; Golan Hasan; Fidia Fidia; Peter Macnico; Mutiara Kamilatunnaimah; William William
Ilmu Ekonomi Manajemen dan Akuntansi Vol 4, No 1 (2023): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v4i1.1567

Indonesia, sebagai negara dengan 17.508 pulau, menghadapi tantangan besar dalam memberikan transportasi bagi penduduknya. Oleh karena itu, transportasi udara menjadi sangat penting bagi perekonomian negara, di mana maskapai penerbangan berbiaya rendah menjadi pilihan utama. Namun, maskapai penerbangan seperti Lion Air dikenal dengan service quality yang buruk dan sering mengalami masalah operasional, seperti penundaan penerbangan dan pelayanan yang buruk. Penelitian ini dilakukan untuk menganalisis manajemen operasional dan hubungan pelanggan Lion Air melalui teori total quality management dan Process theory, untuk mengidentifikasi tantangan dan masalah dalam manajemen operasional. Data diperoleh dari berbagai sumber dan dianalisis dengan menggunakan teori process strategy, total quality management, customer satisfaction, dan customer experience. Metode pengumpulan data yang digunakan adalah dokumentasi dengan pendekatan kualitatif dan metode studi kasus. Tujuan penelitian ini adalah memberikan saran untuk meningkatkan kualitas layanan pada industri penerbangan secara umum. Hasil penelitian menunjukkan bahwa kualitas layanan Lion Air masih kurang memuaskan pelanggan, terutama dalam hal tangible dan responsiveness yang sering mengalami masalah. Oleh karena itu, Lion Air perlu mengevaluasi kualitas layanan dan meningkatkan kualitas karyawan dan sistem manajemen melalui analisis total quality management dan process theory strategy, berbagai analisa dari marketing mix, personal selling, dan analisa lainnya.

Strategic Objectives and Strategies Emerging from the Integration-Responsiveness Framework of KFC Devina Wistiasari; Iveren Monica; Shechah Majesty; Devlin Wang; Chrisderry Chrisderry; Jeremy Kent
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.4592

International Business Strategy, Management and The New Realities of KFC merupakan topik yang akan diteliti pada tim penulis pada artikel ini yang bertujuan untuk mengetahui Strategic Objectives serta Strategies Emerging from the Integration-Responsiveness Framework of KFC. Dengan Menggunakan metode kualitatif, tim penulis telah mencari data yang valid melalui website yang legal untuk kepentingan dan keperluan artikel ini. Tujuan pembuatan artikel ini adalah untuk mengetahui sistem-sistem yang dipakai oleh pihak KFC dalam membangun bisnisnya. Berdasarkan hasil analisa mengenai 4 strategic objective of KFC dan juga 4 tujuan strategis yang telah diterapkan oleh KFC dapat disimpulkan bahwa KFC tergolong sangat bagus dalam bidangnya. Kata Kunci: Bisnis Internasional, Makanan dan Minuman, Tujuan Strategis

PERAN SUPPLY CHAIN MANAGEMENT TERHADAP CUSTOMER RETENTION PADA PT. KIMIA FARMA, TBK. Devina Wistiasari; Golan Hasan; Kelfi Yanti Limanda; Nida Ohanna; Shevia Shevia; Giorgyna Giorgyna
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 8, No 3 (2023): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v8i3.24735

The Covid-19 pandemic has had a broad impact on daily life around the world, including in Indonesia. To gain a competitive advantage, companies must prioritize supply chain management to ensure timely and effective delivery of goods. Equally important to supply chain management is the need for companies to maintain customer retention. Both of these can be achieved with the help of good operational management. In this article, the author uses a qualitative descriptive research method by outlining a systematic approach to writing about operational management, which involves observing manufacturing companies affected by the pandemic and connecting that data to supply chain management and customer retention. The purpose of this article is to investigate how companies in the pharmaceutical industry, particularly PT Kimia Farma, Tbk, have dealt with issues before, during, and after the pandemic. Through this analysis, it was found that supply chain management is carried out by ensuring the availability of quality health and pharmaceutical products and implementing effective inventory management practices, while to retain customers, companies must focus on improving services and launching digital applications in response to digitization. Successful supply chain management and customer retention strategies are crucial for companies to maintain their existence, both before, during, and after surviving the Covid-19 pandemic.

NAVIGATING GLOBAL SKIES : ANALISIS STRATEGI DAN OPERASI BISNIS INTERNASIONAL AIRASIA Devina Wistiasari; Benedicte Hartono; Carol; Jackson; Vina Sonata; Winna Angelina
Jurnal Manajemen Dirgantara Vol 16 No 1 (2023): Jurnal Manajemen Dirgantara, Juli 2023
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v16i1.837

Suatu perusahaan harus memiliki keunggulan kompetitif yang dapat meningkatkan kesuksesan dalam menjalankan dan mengembangkan bisnis, termasuk untuk melakukan ekspansi internasional. Strategi dan operasi perusahaan menjadi poin penting yang perlu diperhatikan untuk menciptakan keunggulan tersebut. Penelitian ini bertujuan untuk mengidentifikasi apa strategi dan operasi bisnis yang dilakukan oleh perusahaan bertaraf internasional di pasar global dengan menggunakan studi kasus maskapai AirAsia. Jenis penelitian yang digunakan adalah penelitian kualitatif dan dianalisa dengan metode analisis data deskriptif. Berdasarkan hasil analisis yang telah dilakukan dapat diketahui bahwa AirAsia menerapkan model bisnis, inovasi, dan efisiensi strategi yang menjadi kekuatan dari perusahaan dalam memperluas operasional bisnisnya ke berbagai negara. Hal ini membuat AirAsia mampu mempertahankan posisi sebagai market leader di pasar low-cost carrier (LCC) dalam menghadapi persaingan industri penerbangan yang ketat. Keberhasilan AirAsia sebagai maskapai berbiaya rendah terbaik di dunia menjadi bukti nyata kemampuan AirAsia dalam menavigasi pasar yang kompleks dan sangat kompetitif.

Analysis Of Ethics, Sustainability and CSR In The Burger King Company Devina Wistiasari; Teo Laiy Soon Irpan Ardiansyah; Helen Salwa; Eriva Riesquita; Esther Agustina
INVOICE : JURNAL ILMU AKUNTANSI Vol 5, No 2 (2023): September 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/inv.v5i2.12311

Burger King from its name alone makes you know that this company operates in the culinary sector, which is the point of its name, namely burgers, which are definitely the main menu of its name. Currently, there are many companies and individuals who sell this food, one of which is Burger King. Burger King was first founded in Miami, Florida, America. Currently, Burger King has almost 19,247 branches throughout the world and 31 branches in all cities in Indonesia. Burger King has a variety of very interesting menu variants, not only burgers but also fried chicken, potatoes, and various other menus that are no less delicious than their burgers. Burger King also makes package menus containing potatoes and drinks too, but we as consumers can also buy certain foods that we want. Burger King also often creates special menus that are only released at certain moments or collaborates with other food brands which makes it even more attractive to consumers. In Indonesia itself, Burger King has also included its company in online applications such as Gofood, Grab, and others. Burger King fans are not only adults but all groups, from children to the elderly, love this food.

Persfektif Pemasaran Global dalam Bisnis Internasional Devina Wistiasari; Defen Defen; Deviana Lie; Jason Jason; Jesty Jesty; Jolin Jolin
Serat Acitya Vol. 11 No. 2 (2022): Oktober: Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/sa.v11i2.817

AbstractThe global marketing perspective in international business is a necessary approach for companies operating in global markets. In the era of globalization, international business must understand and manage the challenges and opportunities that arise in the international market. Global marketing involves different strategies and tactics than domestic marketing, given the differences in culture, language, consumer preferences, and regulations in each country. This research aims to provide an overview of marketing in international business and to organize and classify the literature on marketing to clarify the importance of this tool and encourage future research in international business marketing (IBM) projections and the ubiquity of this tool's power in the hands of users. This research also focuses on companies that must be able to adapt their products and marketing messages to local preferences and the needs of consumers in each market and must have in-depth knowledge of international trade laws and regulations and develop effective cross-cultural communication skills. The global marketing perspective in international business is the key to a company's success in the global market. In an increasingly connected world, companies must be able to understand global markets, adapt their products and strategies, face existing challenges, and forge strategic partnerships. With the right approach, companies can achieve a competitive advantage in an increasingly complex global marketplace. Apart from that the contribution of research is also important to identify new challenges and opportunities for marketers, researchers and international companies and in terms of unraveling the existing contradictions, applying new theoretical frameworks to make better future decisions for large corporations, and providing higher quality research to new in the IBM context.

Analisis Pengaruh Perdagangan Internasional Terhadap Pertumbuhan Ekonomi Indonesia Devina Wistiasari; Febbryan Zhangrinto; Hendro Hendro; Katherine Katherine; Nancy Nancy; Steven Steven
Public Service and Governance Journal Vol. 4 No. 2 (2023): Juli: Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v4i2.716

International trade greatly affects the economic growth of a country. One indicator of economic growth is the Gross Domestic Product (GDP). This study uses the scientific method approach and hypothesis testing. Types and sources of data used are quantitative data. International Trade has several positive impacts and negative impacts on the Indonesian state. International trade and economic growth are two things that cannot be separated because it is through free markets or international trade that a country's economic growth can increase.

Persfektif Pemasaran Global dalam Bisnis Internasional Devina Wistiasari; Defen Defen; Deviana Lie; Jason Jason; Jesty Jesty; Jolin Jolin
Serat Acitya Vol. 11 No. 2 (2022): Oktober: Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/sa.v11i2.817

AbstractThe global marketing perspective in international business is a necessary approach for companies operating in global markets. In the era of globalization, international business must understand and manage the challenges and opportunities that arise in the international market. Global marketing involves different strategies and tactics than domestic marketing, given the differences in culture, language, consumer preferences, and regulations in each country. This research aims to provide an overview of marketing in international business and to organize and classify the literature on marketing to clarify the importance of this tool and encourage future research in international business marketing (IBM) projections and the ubiquity of this tool's power in the hands of users. This research also focuses on companies that must be able to adapt their products and marketing messages to local preferences and the needs of consumers in each market and must have in-depth knowledge of international trade laws and regulations and develop effective cross-cultural communication skills. The global marketing perspective in international business is the key to a company's success in the global market. In an increasingly connected world, companies must be able to understand global markets, adapt their products and strategies, face existing challenges, and forge strategic partnerships. With the right approach, companies can achieve a competitive advantage in an increasingly complex global marketplace. Apart from that the contribution of research is also important to identify new challenges and opportunities for marketers, researchers and international companies and in terms of unraveling the existing contradictions, applying new theoretical frameworks to make better future decisions for large corporations, and providing higher quality research to new in the IBM context.

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