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All Journal Prosiding National Conference for Community Service Project Conference on Community Engagement Project (Concept)
Jason Jerico
Universitas Internasional Batam
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Journal : Conference on Community Engagement Project (Concept)

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Design And Implementation Of Promotion Mix On Pecel Lele Pak Eko Listia Nurjanah; Jason Jerico
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

This activity aims to help solve problems with Pecel Lele Pak Eko. The lack of knowledge of business owners about the promotion mix results in a lack of income for business owners. Therefore the authors designed a marketing system in the form of a promotion mix to further introduce this business to a wider range by relying on advertisements through social media and designing promotions to attract customers and potential customers. The writing and practical work activities were carried out by the author from September to December 2022. As for the method used by the author to obtain partner data, by observing and interviewing. Judging from the problems found by the author, there is a completion stage given to the Pecel Lele Pak Eko business owner so that the problem can be resolved. Several promotional mix variables used by the author consist of advertising, direct marketing, and sales promotion. The solutions provided by the author include making banners, electronic posters, advertising on social media, and bundle packages. The result of the implementation of the system that has been designed is the emergence of promotional activities that have not previously been carried out by Pecel Lele Pak Eko and the effect of increasing sales.
Co-Authors Amanda Rosetia Andi Andi Estefan Estefan Fibiyani Fibiyani Joy Celyn Nur Hidayati Nurjanah, Listia Renny Christiarini Shintia Dewi Try Monica Willy Antonio