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All Journal Journal of Development Research Prosiding National Conference for Community Service Project
Jevin Tan
Universitas Internasional Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Journal : Journal of Development Research

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Exploratory Analysis of Customer Perception on Gadget Goods Digital Marketing using Instagram and Online Marketplace Diny Anggraini; Jevin Tan
Journal of Development Research Vol. 6 No. 2 (2022): Volume 6, Number 2, November 2022
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/jdr.v6i2.262

Abstract

Online shopping is often done by many people in Batam. many platform places are used for shopping. This study aims to determine the effect of Product quality, Brand image, and Content on the intention to purchase gadget products on Instagram. In the quantitative research, 400 respondents will be taken and in the qualitative research, 30 respondents will be taken. This study used disproportionate random sampling and multiple regression methods. The application used for data processing is in the form of IBM SPSS statistics 24. The results of testing the hypothesis state that there is a significant effect.
Co-Authors Amanda Rosetia Aviany Yanti Davin Davin Diny Anggraini Diny Anggraini Adnas Erni Erni Kelvin Hendra Lim Muhammad Fadhil Karuniansyah Nur Hidayati Nurhafnil Hayati Renny Christiarini Sarah Lena Mariosta