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All Journal Jurnal Ekonomi Dan Bisnis Asian Management and Business Review ProBisnis : Jurnal Manajemen DIMASEKA
Siti Yunitarini
Department Of Management, Faculty Of Economics And Business, Universitas Pekalongan, Pekalongan, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Peningkatan Peran Karang Taruna Dalam Pengembangan Desa Wisata Di Kabupaten Pekalongan: Konsep Pengelolaan Dan Pembentukan Taman Pintar Taruna, Mohammad Sigit; Ardiyani, Komala; Yunitarini, Siti; Milzam, Muhammad
DIMASEKA Vol 2 No 01 (2024): April 2024
Publisher : FEB Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/dimaseka.v2i01.100

Abstract

Kegiatan peningkatan peran Karang Taruna dalam pengembangan desa wisata di Desa Sumurjomblangbogo Kecamatan Bojong Kabupaten Pekalongan secara jangka Panjang bertujuan untuk dapat mewujudkan peran dan kontribusi nyata generasi muda disuatu desa terhadap pengembangan wilayahnya. Metode yang akan digunakan adalah focus group discussion (FGD), sosialisasi melalui ceramah, dan diskusi untuk menghasilkan kesepakatan bersama. Selain itu akan digunakan Teknik pre-test dan post-test akan digunakan untuk mengetahui tingkat pemahaman masalah yang dihadapi para anggota karang taruna. Hasil kegiatan menunjukkan bahwa Karang Taruna Desa Sumurjomblangbogo memiliki keinginan kuat untuk bisa berpartisipasi dalam pengembangan wisata didesanya, tetapi perlu langkah- langkah lebih konkrit dalam mensinergikan konsep yang dimiliki oleh setiap pemangku kepentingan pengembangan desa wisata di Desa Sumurjomblangbogo, seperti pemerintah desa, BUMDes, Tokoh masyarakat, dan tentunya karang taruna.
Product Innovation and Marketing Strategy of Culinary MSMEs in Improving Local Competitiveness Milasari, Dian; Yunitarini, Siti; Jannah, Kamalina Din; Ardiyani, Komala; Putri, Naufalia Sabrina
ProBisnis : Jurnal Manajemen Vol. 17 No. 1 (2026): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to analyze the form of product innovation and marketing strategies implemented by culinary MSMEs in Pekalongan in order to improve the competitiveness of their businesses in the local market. The approach used is descriptive qualitative with explorative case study method. Data were collected through in-depth interviews, participatory observations, and documentation from MSME actors who have been active for at least two years. The results showed that product innovation was carried out through menu diversification, the useof location materials, and creative packaging, while marketing strategies evolved towards digital, utilizing social media, food delivery services, and collaborative promotions. The integration between product innovation and marketing strategy has proven to increase turnover, expand the market, and strengthen the brand identity of MSMEs. This study recommends the need for training, mentoring, and supporting policies from local governments as well as collaboration with academics to strengthen the MSME ecosystem based on local potential.
Co-Authors Alan Gustofa Anny Maulida Ari Muhardono Arum Ardianingsih Danang Satrio Dian Milasari Kamalina Din Jannah Komala Ardiyani Mahirun Mahirun Milzam, Muhammad Moh. Mulya Falah Mohammad Sigit Taruna Putri, Naufalia Sabrina Riki Andi Fajar Rizqiani, Nila Yuliani, Ovi Zulafa, Nadlia Nikhla