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All Journal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Equity: Jurnal Ekonomi Jurnal Manajemen Stratejik dan Simulasi Bisnis
Indah Maya Sari
Fakultas Ekonomi, Universitas Andalas
Religion Agriculture, Biological Sciences & Forestry Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Faktor-Faktor Sukses Wirausaha Wanita di Sumatera Barat Indah Maya Sari
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol 1 No 2 (2020): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.668 KB) | DOI: 10.25077/mssb.1.2.91-111.2020

Abstract

Overpopulation in an area will affect labor market conditions, which is characterized by an increase in the number of unemployed in highly populated areas. Entrepreneurship is one solution that can help the economic condition. The entrepreneur can solve excess labor or help reduce unemployment. The high number of women in West Sumatra each year is a huge potential, especially in entrepreneurship. Success in entrepreneurship is the goal of every woman in entrepreneurship. This research aims to see how the factors of marital status, experience, and use of Information and Communication Technology (ICT) such as the use of the telephone and the internet influence women's success in entrepreneurship. This study uses primary data “raw data” Susenas 2019. The results show that marital status, telephone use and internet use and experience influence women's success in entrepreneurship in West Sumatra.
Digital and Financial Access: Evidence from Household Consumption in Indonesia Besti Novianda; Indah Maya Sari; Verni Juita
Equity: Jurnal Ekonomi Vol 11 No 2 (2023): Equity: Jurnal Ekonomi
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/equity.v11i2.227

Abstract

This research focuses on the influence of formal finance access and digital financial services on household consumption in Indonesia. Researchers use secondary data by digging into information obtained from Susenas 2019 and using The Ordinary Least Square (OLS) method. The research results show that the development of Access to formal finance and digital financial services is increasingly developing, which will increase household consumption in Indonesia. The results of this study are based on previous studies. The results imply that digital financial inclusion can increase household consumption expenditure in Indonesia. It is important for policymakers to find the right mechanism to improve the financial well-being of Indonesia's economically vulnerable population. Promoting the comprehensive and balanced development of financial institutions is an important step to stimulate household consumption. Therefore, financial institutions need to embrace digital finance as a great opportunity and expand their market by providing easier access to financial services for low- and middle-income households so that people can reap the desired benefit.
Community Service : Helping Businesses Grow H. Ridwan By's Tenun Kubang through Business Strategy Development in The Digital Era Besti. Besti Novianda; Indah Maya Sari; Ma’ruf; Endrizal Ridwan; Fery Andrianus
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2024): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v7i2.4555

Abstract

H. Ridwan By’s Kubang weaving strives to maintain its existence through digital marketing by using unique traditional motifs and the  distinctiveness  of  Minangkabau motifs  as  a  Minangkabau cultural heritage to local and international communities. By adopting digital technology and design, H. Ridwan By’s Kubang weaving can increase the attractiveness of Minangkabau weaving products, thus reaching a broader market. The research methodology used was observation and interviews with the owner and craftmen of H. Ridwan By’s Kubang weaving. The marketing strategy  used  is  social  media  and  e-commerce  platforms  to increase the visibility and accessibility of Minangkabau weaving products globally. To positively impact the business, expand the market, and introduce the richness of Minangkabau culture to the world.
Co-Authors Besti Novianda Endrizal Ridwan Fery Andrianus, Fery Ma’ruf Verni Juita