Garuda - Garba Rujukan Digital

Faktor-Faktor Sukses Wirausaha Wanita di Sumatera Barat Indah Maya Sari
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol 1 No 2 (2020): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Overpopulation in an area will affect labor market conditions, which is characterized by an increase in the number of unemployed in highly populated areas. Entrepreneurship is one solution that can help the economic condition. The entrepreneur can solve excess labor or help reduce unemployment. The high number of women in West Sumatra each year is a huge potential, especially in entrepreneurship. Success in entrepreneurship is the goal of every woman in entrepreneurship. This research aims to see how the factors of marital status, experience, and use of Information and Communication Technology (ICT) such as the use of the telephone and the internet influence women's success in entrepreneurship. This study uses primary data “raw data” Susenas 2019. The results show that marital status, telephone use and internet use and experience influence women's success in entrepreneurship in West Sumatra.

Digital and Financial Access: Evidence from Household Consumption in Indonesia Besti Novianda; Indah Maya Sari; Verni Juita
Equity: Jurnal Ekonomi Vol 11 No 2 (2023): Equity: Jurnal Ekonomi
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/equity.v11i2.227

This research focuses on the influence of formal finance access and digital financial services on household consumption in Indonesia. Researchers use secondary data by digging into information obtained from Susenas 2019 and using The Ordinary Least Square (OLS) method. The research results show that the development of Access to formal finance and digital financial services is increasingly developing, which will increase household consumption in Indonesia. The results of this study are based on previous studies. The results imply that digital financial inclusion can increase household consumption expenditure in Indonesia. It is important for policymakers to find the right mechanism to improve the financial well-being of Indonesia's economically vulnerable population. Promoting the comprehensive and balanced development of financial institutions is an important step to stimulate household consumption. Therefore, financial institutions need to embrace digital finance as a great opportunity and expand their market by providing easier access to financial services for low- and middle-income households so that people can reap the desired benefit.

Community Service : Helping Businesses Grow H. Ridwan By's Tenun Kubang through Business Strategy Development in The Digital Era Besti. Besti Novianda; Indah Maya Sari; Ma’ruf; Endrizal Ridwan; Fery Andrianus
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2024): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v7i2.4555

H. Ridwan By’s Kubang weaving strives to maintain its existence through digital marketing by using unique traditional motifs and the distinctiveness of Minangkabau motifs as a Minangkabau cultural heritage to local and international communities. By adopting digital technology and design, H. Ridwan By’s Kubang weaving can increase the attractiveness of Minangkabau weaving products, thus reaching a broader market. The research methodology used was observation and interviews with the owner and craftmen of H. Ridwan By’s Kubang weaving. The marketing strategy used is social media and e-commerce platforms to increase the visibility and accessibility of Minangkabau weaving products globally. To positively impact the business, expand the market, and introduce the richness of Minangkabau culture to the world.

Business Development at Rumah Jahit Padang: Pengembangan Bisnis pada Rumah Jahit Padang Indah Maya Sari; Berri Brilliant Albar
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 9 No. 2 (2026)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v9i2.912

Micro, Small, and Medium Enterprises (MSMEs) in the fashion and tailoring industry often encounter managerial and operational challenges that hinder business sustainability and competitiveness. Rumah Jahit Padang, a home-based tailoring enterprise, faced several critical issues, including production bottlenecks, inconsistent service quality, inadequate financial management, and limited digital marketing practices. This community service program aimed to strengthen business governance through the implementation of an integrated management approach. A three-month intervention was conducted using the Participatory Action Research (PAR) approach, involving the business owner and three production staff. The intervention consisted of four key components: Business Model Canvas (BMC) development, Standard Operating Procedures (SOPs) formulation, financial management improvement, and digital marketing enhancement. Activities included diagnostic assessment, business process mapping, participatory workshops, hands-on mentoring, and post-intervention evaluation. The implementation of the program resulted in substantial improvements in operational and managerial performance. Production errors decreased by 32%, order fulfillment efficiency increased from 65% to 95%, and operational delays were eliminated through standardized workflows. Financial governance improved through the separation of personal and business finances and the adoption of structured bookkeeping practices. Furthermore, digital marketing initiatives expanded customer reach and enhanced the enterprise's online visibility. Overall, the integrated governance intervention successfully strengthened organizational capacity, improved service quality and operational efficiency, reduced business risks, and established a sustainable foundation for long-term MSME growth. The findings demonstrate that a holistic governance model combining strategic planning, operational standardization, financial management, and digital transformation can effectively enhance the competitiveness and resilience of small-scale tailoring enterprises.

IPTEKS BERBASIS INKUBASI INOVASI DAN DUNIA USAHA: MARKET RESEARCH PRODUK-PRODUK INOVASI UNIVERSITAS ANDALAS Berri Brilliant Albar; Indah Maya Sari; Mayang Larasati; Sapta Eka Putra
Jurnal Hilirisasi IPTEKS Vol. 3 No. 2 (2020)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v3i2.420

Universitas Andalas innovative products enter the next stage in the series of product development processes leading to commercialization. As a product in the period of development, market research needs to be done to determine consumer preferences and perceptions, to be the basis of business analysis and improvement. For this reason, community service activities are needed to help inventors, developers and partners in researching the market and knowing the preferences of prospective customers as one of the Innovation and Business-based Science and Technology (IbIIDU) incubation programs. This activity is carried out through deep interviews with inventors, product / sample tests and simulations, surveys and observations on the market and its segmentation. Market research techniques are used by searching, gathering, and analysing information about consumers or markets that are appropriate for the business they run. In addition to product quality through understanding the needs and tastes of consumers, another thing that also builds consumer ratings of products is perception. Positioning is the initial analysis to build perception in the minds of consumers. This activity aims to obtain market research documents to determine consumer perceptions about innovation products after consuming the product so that it can be used as a reference for product improvement before commercialization. This activity also aims to help to analyse positioning and design marketing strategies for the next stage. Understanding consumer needs and creating products that are able to meet the needs and solve consumer problems are the keys to successful product commercialization. This activity carried out market research on 7 Andalas University innovation products on food and beverage category with 100 respondents for each of their products spread across the West Sumatra region. This activity produces product market research documents that can be used by each inventor and developer of each product to develop and commercialize their products.

Digital and Financial Access: Evidence from Household Consumption in Indonesia Besti Novianda; Indah Maya Sari; Verni Juita
Equity: Jurnal Ekonomi Vol 11 No 2 (2023): Equity: Jurnal Ekonomi
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/equity.v11i2.227

This research focuses on the influence of formal finance access and digital financial services on household consumption in Indonesia. Researchers use secondary data by digging into information obtained from Susenas 2019 and using The Ordinary Least Square (OLS) method. The research results show that the development of Access to formal finance and digital financial services is increasingly developing, which will increase household consumption in Indonesia. The results of this study are based on previous studies. The results imply that digital financial inclusion can increase household consumption expenditure in Indonesia. It is important for policymakers to find the right mechanism to improve the financial well-being of Indonesia's economically vulnerable population. Promoting the comprehensive and balanced development of financial institutions is an important step to stimulate household consumption. Therefore, financial institutions need to embrace digital finance as a great opportunity and expand their market by providing easier access to financial services for low- and middle-income households so that people can reap the desired benefit.

Capacity Building and Business Development of Redchic Accessories through a Participatory Action Research-Based University Community Engagement Program Indah Maya Sari
Warta Pengabdian Andalas Vol 33 No 2 (2026)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.33.2.231-238.2026

Creative Micro, Small, and Medium Enterprises (MSMEs) often face operational and administrative constraints that impede their market survival. Redchic Accessories, a small business specializing in fashion accessories, experienced operational inefficiencies, irregular bookkeeping, and traditional marketing bottlenecks. This study aimed to evaluate the effectiveness of a university-led capacity-building program in improving business management, financial accountability, operational efficiency, and digital marketing of Redchic Accessories. Utilizing a Participatory Action Research (PAR) approach across sequential planning, action, and reflection cycles, the team engaged the business owner and 3 key employees over a 4-month intervention period. The framework focused on instituting standardized operating procedures (SOPs), deploying digital bookkeeping ledger spreadsheets, and optimizing online storefront architectures. Quantitative operational monitoring revealed that the intervention minimized production cycle delays from a baseline of 4 days down to 1.5 days, reduced raw material wastage by 28%, achieved a 100% monthly financial recording completion rate, and drove an 18.5% growth in marketplace traffic. In conclusion, the participatory intervention substantially improved managerial practices and established a stronger foundation for sustainable business development.

Title

Found 7 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 7 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 7 Documents
Search