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All Journal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat
Ma’ruf
Faculty of Economic and Bussiness, Universitas Andalas, Padang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Education Social Sciences

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Community Service : Helping Businesses Grow H. Ridwan By's Tenun Kubang through Business Strategy Development in The Digital Era Besti. Besti Novianda; Indah Maya Sari; Ma’ruf; Endrizal Ridwan; Fery Andrianus
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2024): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v7i2.4555

Abstract

H. Ridwan By’s Kubang weaving strives to maintain its existence through digital marketing by using unique traditional motifs and the  distinctiveness  of  Minangkabau motifs  as  a  Minangkabau cultural heritage to local and international communities. By adopting digital technology and design, H. Ridwan By’s Kubang weaving can increase the attractiveness of Minangkabau weaving products, thus reaching a broader market. The research methodology used was observation and interviews with the owner and craftmen of H. Ridwan By’s Kubang weaving. The marketing strategy  used  is  social  media  and  e-commerce  platforms  to increase the visibility and accessibility of Minangkabau weaving products globally. To positively impact the business, expand the market, and introduce the richness of Minangkabau culture to the world.
Co-Authors Besti Novianda Endrizal Ridwan Fery Andrianus, Fery Indah Maya Sari