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All Journal Prapanca : Jurnal Abdimas Jurnal Spektrum Komunikasi DIGICOM : Jurnal Komunikasi dan Media
Anita Agustina Wulandari
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Mengonsumsi Konten TikTok @Dailyjour Terhadap Pengetahuan Ilmu Parenting pada Pasangan Pernikahan Muda Aprilyaningrum, Vina; Anita Agustina Wulandari
DIGICOM : Jurnal Komunikasi dan Media Vol. 4 No. 3 (2024): Edisi Juli 2024
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v4i3.823

Abstract

This research aims to determine the influence level of TikTok content @dailyjour on parenting knowledge among young married couples. The theory used is the S.O.R (Stimulus, Organism, Response) Theory, which relates to communication messages and reactions. The research method employed is quantitative, using questionnaires for data collection and conclusion drawing. The sampling technique used in this research is purposive sampling. Based on the conducted research, it can be concluded that the TikTok content @dailyjour has a significant influence on parenting knowledge among young married couples. The communicants are able to receive and process the stimulus from the TikTok content @dailyjour, resulting in an attitude change, specifically an increase in parenting knowledge.
Peran Instagram @officialpersebaya dalam Membranding Pemain Sepak Bola Muda di Klub Persebaya Surabaya Wahyuadji, Haryo Ontowiryo; Anita Agustina Wulandari
DIGICOM : Jurnal Komunikasi dan Media Vol. 4 No. 4 (2024): Edisi Oktober 2024
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v4i4.834

Abstract

This research aims to find out the role of Instagram @officialpersebaya in comparing young football players at the Persebaya Surabaya Club, with a focus on applying the principles of Specialization, Difference, Appearance and Firmness by the Instagram account @officialpersebaya. This study analyzes how these accounts leverage various social media features to highlight young players' unique talents and potential, build a positive image, and strengthen fan engagement. The research method used involves observing the @officialpersebaya account which includes match highlights, training videos and player achievements in various competitions. This study also evaluates the use of Instagram features such as Stories, Reels, and Live in promoting and showcasing the development of young players. The research results show that a consistent and targeted personal branding strategy not only increases the visibility and reputation of young players but also strengthens the club's image as a developer of quality talent. The research results show that a consistent and targeted personal branding strategy not only increases the visibility and reputation of young players but also strengthen the club's image as a developer of quality talent. The @officialpersebaya account applies personal branding theory (relevance) so that in every content posted, be it photos, reels or insta stories, there is an effort to provide information that is relevant to the needs and interests of its followers.
Strategi Digital Marketing untuk Generasi Muda Studi Kasus: Applikasi Spotify di Indonesia Anita Agustina Wulandari; Octavia Dwi Xenora; Aulia Afniar Rahmawati
DIGICOM : Jurnal Komunikasi dan Media Vol. 5 No. 1 (2025): Edisi Januari 2025
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v5i1.878

Abstract

This research will outline several Spotify digital marketing strategies in Indonesia and evaluate the effectiveness of this approach in increasing brand awareness and customer loyalty, especially among the younger generation. Through Spotify case study analysis, we will see how digital marketing plays an important role in strengthening a brand's position in the competitive music streaming industry. The author is interested in conducting research on digital marketing strategies using media to reach young people. Through various options such as the online format in the Spotify For Brands feature and using the power of the Spotify application in Indonesia. It is felt that research on the Spotify streaming music application is very important to do at this time, considering that references to Spotify are still dominated by Generation Z and Millennial Generation. This research uses a qualitative descriptive approach with a data collection method that involves taking data from the library, reading, taking notes and processing research materials. Next, the data obtained is poured into appropriate sub-chapters to answer the research problem formulation. Based on the analysis of Spotify's digital marketing strategy which is based on behavioral intention, it can be concluded that this approach is very effective in increasing brand awareness and loyalty among Indonesia's young generation. Spotify leverages a combination of data analytics and a deep understanding of user behavioral intent to provide content that is relevant and engaging for each individual.
Mengembangkan Program Sosial Media & Pengetahuan Tanggapan Bencana Alam (BPBD) Untuk SLB Harapan Bunda Kota Surabaya Rere Isa Shangpari Musti; Putra Yudha; Maghiesswara Bayu W.J; Mistika Ayu Wulandari; Lucky Cahyo Kurniawan; Moch. Arkansyah; Anita Agustina Wulandari
Prapanca : Jurnal Abdimas Vol. 4 No. 2 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i2.888

Abstract

Developing a Social Media & Natural Disaster Response Knowledge Program for SLB Harapan Bunda is a task that will be carried out by students from stikosa-AWS as participants in the 6th semester of the KKL. On March 22, an unfortunate event occurred, namely a natural disaster in the form of an earthquake. The program that we will carry out and the title was chosen because we, as participants in KKL group 4, will provide education and understanding about responsiveness in dealing with natural disasters. Natural disasters are not only limited to earthquakes, but also include other examples such as tsunamis, landslides, volcanic eruptions, floods, fires, and others. So, group 4 of the Stikosa-AWS KKL participants will carry out tasks that involve the application of knowledge gained in higher education to teach or apply it to the general public in the context of communication. The relationship between communication and response to disasters is that by providing knowledge about disasters, it is hoped that SLB Harapan Bunda can provide direction to students with the understanding that has been given. In addition, it is hoped that the public can also gain understanding through social media that has contained educational content about disaster response. The importance of effective communication is that it leads to good understanding, while poor communication can lead to incomprehension.
Effectiveness of Online Learning Models in the Communication Sciences Program During the COVID-19 Pandemic Fitria Widiyani Roosinda; Anita Agustina Wulandari; Edelweis Putri Prima
Jurnal Spektrum Komunikasi Vol 13 No 2 (2025): Jurnal Spektrum Komunikasi : June 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i2.917

Abstract

This research is a descriptive quantitative study that focuses on the evaluation of online classes using online media. The research population consists of 50 active students in the 1st, 3rd, and 7th semesters, selected using the simple random sampling technique, and 5 lecturers from Communication Studies Program Bhayangkara University Surabaya. The data collection instrument used was an online lecture questionnaire. Data analysis uses descriptive statistics. The research results show that students assess online classes using online media as ineffective (39%), very ineffective (19%), effective (23%), and just okay (19%). In the results of this study, there were no (0%) respondents who rated online learning as very effective. Finally, to improve the quality of online lectures during the COVID-19 pandemic, the suggestions from communication studies lecturers and students are (1) providing more adequate quota subsidies for the continuity of online lectures (2) attention to the timing of online classes in accordance with the class schedule, (3) optimal and updated notifications or announcements, (4) upgrade the Bhayangkara University Surabaya SIM e-learning system, especially on the attendance and assignment upload features that still frequently encounter issues, (5) the selection of materials in the video must be based on criteria of easily understandable language, (6) implementation of more engaging activity models such as games and others, (7) during online classes, it is expected that everyone will be on camera (8) increasing server speed,(9) increasing student engagement during online classes and, (10) providing structured evaluations for assessment materials.
PEMANFAATAN AKUN TIKTOK @JAYFUJIWARA SEBAGAI MEDIA PEMBELAJARAN BAHASA INGGRIS BAGI PEMBELAJAR BAHASA ASING DI ERA DIGITAL Anita Agustina Wulandari; Mochammad Arkansyah; Deassy Ratna Juwita Sari
Jurnal Spektrum Komunikasi Vol 13 No 1 (2025): Jurnal Spektrum Komunikasi : March 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i1.1118

Abstract

The advancement of digital technology in the contemporary era like today has brought major changes in various aspects of human life including education. In recent years, TikTok is one of the online platforms that has grown rapidly. This application is not only an entertainment platform but has also developed into a learning platform because of its creative and interesting content. Although TikTok has become popular as an entertainment platform, now many accounts use it as a learning platform such as learning a foreign language. A famous account in this field is @jayfujiwara who creates educational content to teach English with 5.9 million latest followers. Considering this phenomenon, this study will investigate how the TikTok account @jayfujiwara is used as a medium for learning English, as well as how effective and impactful the content on the account is on students learning a foreign language. After this study was conducted, it can be concluded that the TikTok account @jayfujiwara is an innovative and flexible English learning medium in the modern era. The real impacts experienced by students include increasing their motivation to learn and improving better speaking and listening skills, practical application of English, reducing their anxiety while learning, and strengthening their community networks. Therefore, social media platforms, especially TikTok, can help students learn English, especially the younger generation who are familiar with digital technology.
The Transformation of Heritage Tourism Marketing through TikTok A Study of Gen Z’s Interest in Surabaya’s Old Town Mochammad Arkansyah; Anita Agustina Wulandari; Yuga Adi Kusuma; Arfiyansyah
Jurnal Spektrum Komunikasi Vol 13 No 2 (2025): Jurnal Spektrum Komunikasi : June 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i2.1119

Abstract

This study aims to describe how the transformation of heritage tourism marketing strategies is carried out through the TikTok platform, and how it influences the travel interest of Generation Z visitors to the Kota Tua Surabaya destination. Using a descriptive qualitative approach, this research observes TikTok content promoting Kota Tua Surabaya, conducts interviews with content creators and local tourism stakeholders, and gathers insights from Gen Z TikTok users through in-depth interviews. The findings indicate that TikTok, as a short-video-based social media platform, provides strong visual and emotional appeal, particularly through the use of trending music, storytelling narratives, and cinematic visuals. Authentic, interactive, and relatable content has proven to be more effective in increasing awareness and interest among Gen Z. The transformation of heritage tourism marketing through TikTok not only expands promotional reach but also helps shape a modern and digitally relevant image of the destination.
Co-Authors Aprilyaningrum, Vina Arfiyansyah Aulia Afniar Rahmawati Deassy Ratna Juwita Sari Edelweis Putri Prima Fitria Widiyani Roosinda Lucky Cahyo Kurniawan Maghiesswara Bayu W.J Mistika Ayu Wulandari Moch. Arkansyah Octavia Dwi Xenora Putra Yudha Rere Isa Shangpari Musti Wahyuadji, Haryo Ontowiryo Yuga Adi Kusuma