Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal HASANUDDIN JOURNAL OF BUSINESS STRATEGY
Arief Fajar Kurniawan
PT. Industrial Estate of Makassar (Persero)
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Location, Price, and Promotion on Investor Interest in the Development Area of PT. Industrial Estate of Makassar Arief Fajar Kurniawan; Siti Haerani; Nurdjanah Hamid
Hasanuddin Journal of Business Strategy Vol 3 No 4 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i4.497

Abstract

The purpose of this research is to analyze the effect of location, price, and promotion on investment interest in PT Industrial Estate of Makassar (Persero) located in Maros Regency. The study applied a quantitative process by statistical methods. The study use multiple regression analysis and classical assumptions were tested beforehand. The study collected the data through questionnaire distributions to 60 respondents of enterprise consumers. The results of the study found that a strategic location became the main attraction in the process of growing investor interest in the services offered in the development area of the company. Furthermore, the price offered by PT. Industrial Estate of Makassar (Persero) to investors can create investment interest because the price offered has a value in accordance with what will be obtained. Meanwhile, promotions that are not carried out on a massive scale become things that cannot affect investor interest, besides certain conditions where promotions do not affect interest because investors sometimes seek information directly before PT. Industrial Estate of Makassar (Persero) conducts promotions through the media.
Co-Authors Nurdjanah Hamid Siti Haerani