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THE INFLUENCE OF THE MARKETING MIX ON BRAND IMAGE IN THE COMMUNITY(Case Study at Bank Bjb Main Branch) Nugraha, Dendi; Mulyani, Sri Rochani; Aripin, Zaenal
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 2 (2024): Kisa Institute - January
Publisher : PT. Kreatif Indonesia Satu

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Purpose .of .This .Research .Is .To .Know .How . The Effect of Marketing Mix on Brand Image in the Community (Case Study at Bank Bjb Main Branch). The .method.used.is.descriptive.research.which.analyzes.the.results.of.research.but.is.not.used.to.draw.broader.conclusions. So .here .we have .independent .variables .and .dependent .variables.. The data collection technique used is a field study with a questionnaire to 100 respondents and library research. Based on the author's research, it can be seen that the relationship between marketing mix and brand image in the community (case study at bank bjb main branch). . Meanwhile, based on statistical calculations carried out with SPSS, obtained . known value F = 243.617, and value Sig. = 0.000, while value F table with df (7.92) = 2.11. Thus H0 is rejected, H8 is accepted, these variables Product (X1), Price (X2), Place (X3), Promotion (X4), People (X5), Process (X6), Physical Evidence (X7), together have a significant effect on Brand Image (Y). Thus H0 is rejected, and H8 is accepted, these variable variables Product (X1), Price (X2), Place (X3), Promotion (X4), People (X5), Process (X6), Physical Evidence (X7), together have a significant effect on the variable Brand Image (Y).

THE ETHICS OF AL-GHAZALI'S PERSPECTIVE IN KIMIYAUS SA'ADAH AND ITS RELEVANCE TO CONTEMPORARY MORAL CHALLENGES Irfani, Muhammad Aska; Iqbal, Imam; Nugraha, Dendi
Jurnal Al-Ulum : Jurnal Pemikiran dan Penelitian Ke-Islaman Vol 12 No 3 (2025): al-Ulum: Journal of Islamic Education, Research and Thought
Publisher : Universitas Islam Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31102/alulum.12.3.2025.223-240

The moral crisis characterized by value relativism and secularism demands the contribution of religious ethics that is transcendental and adaptive. This study aims to explore the ethical structure of Al-Ghazali in Kimiyaus Sa'adah and assess its relevance in responding to contemporary ethical challenges. This study uses a qualitative approach based on literature studies, with textual and hermeneutical analysis of Al-Ghazali's primary works and relevant secondary literature. The results of the study show that Al-Ghazali's ethics are based on revelation as the main source of morality, but still provide space for rationality within the framework of tafakkur and moral introspection. There is a harmonious integration between tazkiyah al-nafs, morality, and love for God, which is directed at ukhrawi happiness. This ethical system emphasizes not only formal obedience to divine law, but also inner transfiguration through the control of the passions and the actualization of the angelic nature in man. In conclusion, Al-Ghazali's ethics offers a theocentric, spiritual, and rational model of Islamic ethics, which remains relevant to be applied contextually in pluralistic and secular societies. This study opens up opportunities for the development of Islamic public ethics based on revelation that is dialogical and inclusive, as well as encouraging further research in the realms of bioethics, social justice, and ecotheology.

Penerapan Natural Language Processing (NLP) dan Convolutional Neural Network (CNN) dalam Pengembangan Asisten Pertanian Berbasis Chatbot Maora, Resta Maolina; Ubaidillah; Mulyati, Ratih; Nugraha, Dendi
Cipasung Techno Pesantren: Jurnal Ilmiah Vol 19 No 1 (2025): Vol. 19 No. 1 (2025): Cipasung Techno Pesantren: Scientific Journal
Publisher : LPPM Sekolah Tinggi Teknologi Cipasung

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The agricultural sector in Indonesia plays an important role in the country's economy, but farmers often face various challenges in managing their farmland. One solution is to integrate technologies, such as Natural Language Processing (NLP) and Convolutional Neural Networks (CNNs), to provide more precise and efficient information. This research aims to develop a chatbot-based Agricultural Assistant system that can assist farmers in managing agricultural activities. The system provides features such as weather forecasts, fertilization guides, plant recommendations, and pest and disease management. The method used in this study is software development with a Scrum approach, which allows for rapid iteration and effective collaboration in system development. The test results show that this system has an accuracy rate of 89% in plant disease classification using CNNs, with several classes that Keywords—Agricultural Assistant; Chatbot; Natural Language Processing; Convolutional Neural Network; Classification of Plant Diseases

HUMANISME ALI SYARI’ATI: QS. IBRAHIM AYAT 4 SEBAGAI LANDASAN KEBERPIHAKAN MAHASISWA TERHADAP MASYARAKAT BAWAH Subekti, Fiqi Restu; Muzammil, Shofiyullah; Nugraha, Dendi
Al Iman: Jurnal Keislaman dan Kemasyarakatan Vol. 9 No. 2 (2025): Al-Iman Jurnal Keislaman dan Kemasyarakatan
Publisher : STID Raudlatul Iman Sumenep

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This research discusses Ali Shari’ati’s humanism thinking in the context of student’s alignment with the lower classes, by interpreting QS. Ibrahim verse 4. Shari’ati criticised the concept of Western humanism (liberalism, marxism and existentialism) which he considered too materialistic and did not take into account the spiritual dimension of man. Instead, he offers a tawhid-based humanism that emphasises man’s role as God’s representative on earth, with the main task of freeing the oppressed from social and structural shackles. This research uses a qualitative method with a literature study approach, analysing Ali Shari’ati’s works and other supporting literature. The results show that Ali Shari’ati’s concept of humanism encourages students to act as rausyan fikr (enlightened intellectuals) who are active in social change. Student’s alignment with the lower society must be manifested in the form of advocacy, empowerment, and real action based on religious and ethical values. By understanding Ali Shari’ati’s humanism, students can develop critical awareness and act as agents of change who contribute to social justice. This article asserts that siding with the oppressed is not just a moral choice, but also part of intellectual and spiritual responsibility. Abstrak Penelitian ini membahas tentang pemikiran humanisme Ali Syari’ati dalam konteks keberpihakan mahasiswa kepada masyarakat kelas bawah, dengan menafsirkan QS. Ibrahim ayat 4. Syari’ati mengkritisi konsep humanisme Barat (liberalisme, marxisme, dan eksistensialisme) yang dianggapnya terlalu materialistis dan tidak memperhitungkan dimensi spiritual manusia. Sebaliknya, ia menawarkan humanisme berbasis tauhid yang menekankan peran manusia sebagai wakil Tuhan di bumi, dengan tugas utama membebaskan kaum tertindas dari belenggu sosial dan struktural. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi pustaka, menganalisis karya-karya Ali Syari’ati dan literatur pendukung lainnya. Hasil penelitian menunjukkan bahwa konsep humanisme Ali Syari’ati mendorong mahasiswa untuk berperan sebagai rausyan fikr (intelektual yang tercerahkan) yang aktif dalam perubahan sosial. Keberpihakan mahasiswa kepada masyarakat kelas bawah harus diwujudkan dalam bentuk advokasi, pemberdayaan, dan tindakan nyata yang berlandaskan pada nilai-nilai agama dan etika. Dengan memahami humanisme Ali Syari’ati, mahasiswa dapat mengembangkan kesadaran kritis dan bertindak sebagai agen perubahan yang berkontribusi pada keadilan sosial. Artikel ini menegaskan bahwa berpihak pada yang tertindas bukan sekadar pilihan moral, tetapi juga bagian dari tanggung jawab intelektual dan spiritual.

HUMANISME ALI SYARI’ATI: QS. IBRAHIM AYAT 4 SEBAGAI LANDASAN KEBERPIHAKAN MAHASISWA TERHADAP MASYARAKAT BAWAH Subekti, Fiqi Restu; Muzammil, Shofiyullah; Nugraha, Dendi
Al Iman: Jurnal Keislaman dan Kemasyarakatan Vol. 9 No. 2 (2025): Al-Iman Jurnal Keislaman dan Kemasyarakatan
Publisher : STID Raudlatul Iman Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research discusses Ali Shari’ati’s humanism thinking in the context of student’s alignment with the lower classes, by interpreting QS. Ibrahim verse 4. Shari’ati criticised the concept of Western humanism (liberalism, marxism and existentialism) which he considered too materialistic and did not take into account the spiritual dimension of man. Instead, he offers a tawhid-based humanism that emphasises man’s role as God’s representative on earth, with the main task of freeing the oppressed from social and structural shackles. This research uses a qualitative method with a literature study approach, analysing Ali Shari’ati’s works and other supporting literature. The results show that Ali Shari’ati’s concept of humanism encourages students to act as rausyan fikr (enlightened intellectuals) who are active in social change. Student’s alignment with the lower society must be manifested in the form of advocacy, empowerment, and real action based on religious and ethical values. By understanding Ali Shari’ati’s humanism, students can develop critical awareness and act as agents of change who contribute to social justice. This article asserts that siding with the oppressed is not just a moral choice, but also part of intellectual and spiritual responsibility. Abstrak Penelitian ini membahas tentang pemikiran humanisme Ali Syari’ati dalam konteks keberpihakan mahasiswa kepada masyarakat kelas bawah, dengan menafsirkan QS. Ibrahim ayat 4. Syari’ati mengkritisi konsep humanisme Barat (liberalisme, marxisme, dan eksistensialisme) yang dianggapnya terlalu materialistis dan tidak memperhitungkan dimensi spiritual manusia. Sebaliknya, ia menawarkan humanisme berbasis tauhid yang menekankan peran manusia sebagai wakil Tuhan di bumi, dengan tugas utama membebaskan kaum tertindas dari belenggu sosial dan struktural. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi pustaka, menganalisis karya-karya Ali Syari’ati dan literatur pendukung lainnya. Hasil penelitian menunjukkan bahwa konsep humanisme Ali Syari’ati mendorong mahasiswa untuk berperan sebagai rausyan fikr (intelektual yang tercerahkan) yang aktif dalam perubahan sosial. Keberpihakan mahasiswa kepada masyarakat kelas bawah harus diwujudkan dalam bentuk advokasi, pemberdayaan, dan tindakan nyata yang berlandaskan pada nilai-nilai agama dan etika. Dengan memahami humanisme Ali Syari’ati, mahasiswa dapat mengembangkan kesadaran kritis dan bertindak sebagai agen perubahan yang berkontribusi pada keadilan sosial. Artikel ini menegaskan bahwa berpihak pada yang tertindas bukan sekadar pilihan moral, tetapi juga bagian dari tanggung jawab intelektual dan spiritual.

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