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Journal : fast in humanities

Unspoken Influence: Presupposition, Implicature, and Hypnotic Ambiguity in Indonesian Political Interviews Priadi, Arum
Fast in Humanities Vol. 1 No. 1 (2025)
Publisher : Forum Akademisi dan Dosen Peneliti (FAST)

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Abstract

This study analyzes forms of covert linguistic influence in Indonesian political interviews, focusing on three primary strategies: presupposition, conversational implicature, and hypnotic ambiguity. Political communication functions through explicit message content and implicit utterances subtly and systematically shaping public opinion. The research aims to uncover how suggestive politicians and interviewers employ strategies to frame meaning without making direct claims. The study adopts a qualitative discourse analysis approach grounded in cognitive pragmatics. Data were drawn from ten political interview transcripts broadcast on national television and digital platforms between 2019 and 2024. Analysis was conducted using the framework of Relevance Theory (Sperber & Wilson) and hypnotic language models (Erickson & NLP). Analytical tools such as AntConc were used to map the distribution of keywords and contextual usage of suggestive phrases. Findings indicate that presupposition emerged as the most dominant strategy (28.5%), followed by implicature (23.8%) and semantic ambiguity (15.7%). Additionally, hypno questioning (14.2%), embedded commands (10%), and vocal emphasis (7.6%) were identified as supplementary techniques that enhance suggestion at both affective and inferential levels. The study also reveals that strategy usage varies depending on the media platform, interview style, and the politician's background. Conceptually, this research extends the application of pragmatic theory to local political contexts and demonstrates that language is a latent tool of influence operating at both cognitive and emotional levels. The study contributes to political linguistics and offers a new analytical framework for examining implicit communication in public discourse. Practical implications include strengthening media literacy, promoting ethical political communication, and enhancing critical education regarding suggestive influence in digital democracy.  
Reconstructing Teachers' Communication Styles in Teaching Generation Z: A Digital Pedagogy Perspective Tsaqilan, Fiqhan Qaulan; Sumarlan, Iman
Fast in Humanities Vol. 1 No. 1 (2025)
Publisher : Forum Akademisi dan Dosen Peneliti (FAST)

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The rapid advancement of digital technology has transformed the educational landscape, particularly in how teachers communicate with students belonging to Generation Z digital natives who demand interactive, personalized, and responsive learning environments. This study aims to examine how teachers reconstruct their communication styles to align with the learning characteristics and expectations of Generation Z students from the perspective of digital pedagogy. Employing a qualitative approach, this research uses classroom observations and in-depth interviews with high school teachers and students to explore the dynamics of teacher-student communication in digitally mediated classrooms. The findings reveal that effective communication with Generation Z requires a shift from traditional, directive styles toward more dialogic, empathetic, and technology-integrated interactions. Teachers who adopt multimodal communication strategies, facilitate two-way engagement, and demonstrate authenticity tend to foster higher levels of student motivation and participation. Additionally, the research highlights the importance of emotional presence and immediacy in maintaining attention and building trust with Generation Z learners. These insights underscore the necessity for educators to continuously adapt their communicative practices in response to evolving digital contexts. The study concludes that reconstructing communication styles is not merely a pedagogical adjustment but a strategic imperative to enhance educational relevance and effectiveness in the 21st-century classroom. The research contributes to the discourse on digital pedagogy by offering practical and theoretical implications for teacher training, classroom interaction design, and the broader transformation of educational communication in the digital age
When Communication Fails: Understanding Interpersonal Dynamics in the Medkom Division of HIMAKOM UAD Nur Asfia; Sumarlan, Iman
Fast in Humanities Vol. 1 No. 2 (2025)
Publisher : Forum Akademisi dan Dosen Peneliti (FAST)

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Effective interpersonal communication is essential to the functioning of student-led organizations, which depend on voluntary participation and strong internal cohesion. This study examines how communication failures influence interpersonal dynamics within the Media and Communication Division (Medkom) of HIMAKOM UAD, a unit responsible for managing the organization’s public communication and social media presence. Despite its strategic role, Medkom experienced sustained communication breakdowns that disrupted collaboration and weakened member relationships. Using a descriptive qualitative approach supported by organizational ethnography, the research draws on complete participant observations and in-depth interviews with eight informants, including division members, HRD representatives, and HIMAKOM leadership. Findings show that communication failure in Medkom stemmed from three interrelated factors: the absence of early team bonding and shared expectations, limited leadership involvement in facilitating interaction, and misaligned perceptions of responsibility. These issues generated mistrust, interpersonal tension, and emotional withdrawal, preventing the division from developing effective group processes. As a result, productivity declined, content output became inconsistent, and member motivation weakened. The study underscores the need for intentional team-building, empathetic leadership communication, and ongoing conflict management in student organizations. It provides practical insights for strengthening interpersonal communication and enhancing organizational performance within Medkom and comparable student-based divisions.
Constructing Moral Legitimacy through Empathic and Inferential Strategies in Political Discourse toward a Cognitive–Pragmatic Model of Diplomatic Persuasion Priadi, Arum; Medi Prasetyo
Fast in Humanities Vol. 1 No. 4 (2025)
Publisher : Forum Akademisi dan Dosen Peneliti (FAST)

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This study investigates President Prabowo Subianto’s 2025 address to the United Nations General Assembly through the integrated framework of Cognitive Pragmatics and Relevance Theory. It explores how persuasion in diplomatic discourse operates as a distributed cognitive process rather than a mere rhetorical performance. The analysis combines qualitative pragmatic interpretation with corpus-assisted evidence using AntConc to identify patterns of attention, inference, and empathy in the speech. Findings reveal that ostensive cues function as attentional scaffolds directing the audience’s cognitive focus, while inferential mechanisms co-construct moral legitimacy through shared reasoning. Empathy, manifested lexically and prosodically, emerges as a relevance amplifier that fuses affective alignment with inferential cooperation. Quantitative corpus results particularly the high frequency of moral and relational lexemes such as peace, justice, humanity, and together confirm the centrality of moral cognition in persuasive framing. The study extends Relevance Theory by proposing empathy as an epistemic variable mediating the affective–inferential continuum of meaning. It concludes that political persuasion, especially within Global South diplomacy, functions as a cognitive negotiation of shared moral relevance, where understanding and empathy become sources of communicative authority. This research thus contributes to the theoretical expansion of Relevance Theory, the methodological integration of corpus pragmatics, and the empirical understanding of moral cognition in global political communication.