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PERANAN INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) DALAM MENGEMBANGKAN PARIWISATA DANAU TOBA “MONACO OF ASIA” Arwin Tannuary; Ambo Enre
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 4 No 2 (2021)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v4i2.372

Abstract

Lake Toba is one of the largest caldera lakes in the world, located in North Sumatra Province, Mel176 km to the west of Medan City. Lake Toba, which is one of the super priority tourist destinations that has been certified by UNESCO Global Geopark (UGG) at the world level. This provides a huge opportunity and responsibility for Indonesia, in advancing the economy and sustainable development in the area around Lake Toba. This study discusses the extent of the Role of Information and Communication Technology (ICT) in Developing Lake Toba Tourism as the "Monaco of Asia". So that the use of ICT in the development of Danu Toba tourism will increase the number of local and international tourist visitors in the Lake Toba area. The results obtained in this study indicate that the role of information communication technology has a positive and significant effect on the development of Lake Toba Tourism. This is indicated by the tcount value of 53,961 which is greater than the t-table value of 0.088 and the significance value of 0.000 which is smaller than the 0.05 significance value. So it can be concluded that Ha is accepted. which means, there is a significant positive influence of information communication technology in developing Lake Toba Tourism "Monaco of Asia".
Impact Of The Workplace Environment And Employee Performance Chevy Herli Sumerli A; Harun Samsudin; Aprih Santoso; Arwin Tannuary; Adrian Polim
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.5221

Abstract

The purpose of this study was to determine how environmental factors and workplace stress affected employee performance at Hotel SantikaGarut. The sample for the study consists of 101 workers of Hotel SantikaGarut. The nonprobability sampling or saturated sampling approach used in this study included a sample of 54 Hotel SantikaGarut employees. When analysing data, descriptive and statistical analysis techniques are also used. and methods for collecting information, such as surveys, interviews, and documentation studies. The results of the study show a strong connection between the work environment at Hotel Santika Garut and employee performance. The work environment at Hotel Santika Garut is the main element influencing employee performance. Say Key: Stress Work, Environment Work, Performance
Adaptive Marketing Strategies in The Digital Era Selly Sipakoly; Dian Ariani; Heny Herawati; I Nyoman Tri Sutaguna; Arwin Tannuary
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i3.637

Abstract

In general, there are still several obstacles standing in the way of MSMEs' growth in Indonesia. The main challenge MSMEs in Majalaya District, Bandung Regency, encounter when running their enterprises is marketing. Due to the significant influence that marketing effectiveness has on corporate growth, stakeholders need to take this seriously. Additionally, MSMEs' ability to thrive is largely dependent on their brand's power to raise its market share due to the increasingly fierce competition that exists among business actors nowadays. The main objective of the program is to help MSMEs understand the principles of marketing strategy and the marketing mix. The implementation method for the counseling is using Zoom Meeting as the medium. The activity was preceded with a presentation of the questions, answers, and material. Following that, a participant's business case study was conducted, and the participants had a discussion.