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All Journal Jurnal Penelitian Ekonomi dan Bisnis Jurnal Pariwisata Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Enrichment : Journal of Management Journal of Management and Bussines (JOMB) MEDIA BISNIS JER Proceeding of International Conference on Social Science and Humanity
Totok Sugiharto, Totok
Universitas Pelita Harapan
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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THE INFLUENCE OF ISLAMIC BRANDING HALAL CERTIFICATION AND GREEN MARKETING ON CONSUMER LOYALTY THROUGH PERCEIVED VALUE Sugiharto, Totok; Santoso, Budi; Sanosra, Abadi
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.133

Abstract

Objective: This research aims to examine the effect of islamic branding and green marketing on consumer loyalty with perceived value as an intervening. Method: This research is explanatory research. The population used in this research is MSME food and beverage consumers in Jember Regency using a non-probability sampling method. This research determined a sample of 1180 respondents. Data processing in this research uses Variance-based SEM or Partial Least Square (SEM-PLS) with the Warp-PLS 7.0 SEM PLS program. Results: Results of the research state that islamic branding and green marketing has significant effect on the perceived value. Islamic branding has insignificant effect on the consumer loyalty. Green marketing has significant effect on the consumer loyalty. Perceived value has significant effect on the consumer loyalty. Islamic branding and green marketing has significant effect on the consumer loyalty, mediated by perceived value. Novelty: This research tries to test a model related to marketing management by involving islamic branding and perceived value as intervening.
Pengaruh Pengalaman Pasien Terhadap Keinginan Berpartisipasi Pada Layanan Pasca Perawatan Rumah Sakit Priyanto, Eko Budi; Nuraeni, Neni; Nisa, Siti Khoirun; Sugiharto, Totok
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1606

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis faktor-faktor yang memengaruhi niat pasien dalam mengikuti layanan pasca perawatan dengan menggunakan kerangka teori theory of planned behavior (TPB) yang diperkaya oleh variabel moderasi pengalaman pasien. Data dikumpulkan melalui survei terhadap 124 responden yang telah menjalani rawat inap di Rumah Sakit Sitanala. Analisis data dilakukan menggunakan pendekatan PLS-SEM untuk menguji validitas dan reliabilitas instrumen, serta untuk mengevaluasi hubungan antarvariabel. Hasil menunjukkan bahwa sikap terhadap perilaku, norma subjektif, dan persepsi kontrol perilaku secara signifikan berpengaruh positif terhadap niat berpartisipasi, dengan persepsi kontrol perilaku memiliki pengaruh paling kuat. Selain itu, pengalaman pasien terbukti secara signifikan memoderasi hubungan antara persepsi kontrol perilaku dan niat pasien. Temuan ini memberikan implikasi penting bagi penyedia layanan kesehatan dalam merancang strategi untuk meningkatkan partisipasi pasien pada program pasca perawatan.
Co-Authors Abadi Sanosra Alamsjah, Wahyudi Alberta Dwi Setyorini Asep Suparman Davin Surjanto Dwi Budi Santoso HARYANTI, DENNY SEPTA Hernawati, Nani Neni Nuraeni, Neni Nisa, Siti Khoirun Oktaviani, Desy Prasetya, Prasintia Prilyana, Cindy Priscillia Ester Wijaya Priyanto, Eko Budi Rachmad Rachmad Sarwoko Sarwoko Selvyna Ougesa Claransia Tri Djoko Sulistiyo, Tri Djoko Zahra Fajardini