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All Journal Jurnal Penelitian Ekonomi dan Bisnis Jurnal Pariwisata Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Enrichment : Journal of Management Journal of Management and Bussines (JOMB) MEDIA BISNIS JER E-JURNAL AKUNTANSI Proceeding of International Conference on Social Science and Humanity
Totok Sugiharto, Totok
Universitas Pelita Harapan
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Pengaruh Pengalaman Pasien Terhadap Keinginan Berpartisipasi Pada Layanan Pasca Perawatan Rumah Sakit Priyanto, Eko Budi; Nuraeni, Neni; Nisa, Siti Khoirun; Sugiharto, Totok
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1606

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis faktor-faktor yang memengaruhi niat pasien dalam mengikuti layanan pasca perawatan dengan menggunakan kerangka teori theory of planned behavior (TPB) yang diperkaya oleh variabel moderasi pengalaman pasien. Data dikumpulkan melalui survei terhadap 124 responden yang telah menjalani rawat inap di Rumah Sakit Sitanala. Analisis data dilakukan menggunakan pendekatan PLS-SEM untuk menguji validitas dan reliabilitas instrumen, serta untuk mengevaluasi hubungan antarvariabel. Hasil menunjukkan bahwa sikap terhadap perilaku, norma subjektif, dan persepsi kontrol perilaku secara signifikan berpengaruh positif terhadap niat berpartisipasi, dengan persepsi kontrol perilaku memiliki pengaruh paling kuat. Selain itu, pengalaman pasien terbukti secara signifikan memoderasi hubungan antara persepsi kontrol perilaku dan niat pasien. Temuan ini memberikan implikasi penting bagi penyedia layanan kesehatan dalam merancang strategi untuk meningkatkan partisipasi pasien pada program pasca perawatan.
PERAN INTENTION TO REVISIT DAN VALUE CO- CREATION DALAM MENCIPTAKAN LOYALITAS DI EKOSISTEM ONLINE TRAVEL AGENT Oktaviani, Desy; Sarwoko, Sarwoko; Sulistiyo, Tri Djoko; Sugiharto, Totok
Jurnal Pariwisata Vol 12, No 2 (2025): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v12i2.27163

Abstract

ABSTRAK Perkembangan teknologi digital telah mendorong transformasi Online Travel Agents (OTA) seperti Traveloka dari sekadar platform pemesanan menjadi bagian penting dalam ekosistem pariwisata pintar. Dalam konteks ini, keterlibatan pelanggan melalui konsep value co-creation diyakini berperan dalam membentuk kepuasan (satisfaction) dan loyalitas (loyalty). Namun, kajian empiris mengenai mekanisme ini masih terbatas, terutama pada layanan digital. Penelitian ini bertujuan untuk menganalisis pengaruh perceived service quality dan intention to revisit terhadap customer satisfaction dan customer loyalty, dengan satisfaction sebagai variabel mediasi serta value co-creation behavior sebagai variabel moderasi. Metode penelitian menggunakan pendekatan kuantitatif survei dengan 216 responden pengguna Traveloka di Indonesia. Data dikumpulkan melalui kuesioner berbasis skala Likert 7 poin. Hasil penelitian menunjukkan bahwa perceived service quality berpengaruh positif terhadap satisfaction, sementara intention to revisit berpengaruh signifikan terhadap satisfaction dan loyalty, baik secara langsung maupun tidak langsung. Namun, value co-creation tidak terbukti memoderasi hubungan satisfaction dan loyalty. Kesimpulannya, loyalitas pelanggan OTA lebih ditentukan oleh niat untuk kembali dibandingkan hanya pada kualitas layanan. Saran penelitian selanjutnya adalah memperluas sampel pada platform OTA lain serta memasukkan variabel tambahan seperti perceived price, trust, dan customer engagement untuk memperkaya pemahaman perilaku pelanggan digital. Kata Kunci: Online Travel Agents (OTA); Perceived Service Quality; Intention to Revisit; Customer Satisfaction; Customer Loyalty; Value Co-Creation ABSTRACT The development of digital technology has driven the transformation of Online Travel Agents (OTAs) such as Traveloka from merely booking platforms into an essential part of the smart tourism ecosystem. In this context, customer engagement through the concept of value co-creation is believed to play a role in shaping satisfaction and loyalty. However, empirical studies on this mechanism remain limited, particularly in digital services. This study aims to analyze the influence of perceived service quality and intention to revisit on customer satisfaction and customer loyalty, with satisfaction as a mediating variable and value co-creation behavior as a moderating variable. The research employed a quantitative survey approach with 216 Traveloka users in Indonesia as respondents. Data were collected through a questionnaire using a 7-point Likert scale. The results indicate that perceived service quality has a positive effect on satisfaction, while intention to revisit significantly affects both satisfaction and loyalty, directly and indirectly. However, value co-creation was not found to moderate the relationship between satisfaction and loyalty. In conclusion, OTA customer loyalty is more strongly determined by revisit intention rather than service quality alone. Future studies are recommended to expand the sample to other OTA platforms and include additional variables such as perceived price, trust, and customer engagement to enrich the understanding of digital customer behavior. Keywords: Online Travel Agents (OTA), Perceived Service Quality, Intention to Revisit, Customer Satisfaction, Customer Loyalty, Value Co-Creation
THE INFLUENCE OF ISLAMIC BRANDING HALAL CERTIFICATION AND GREEN MARKETING ON CONSUMER LOYALTY THROUGH PERCEIVED VALUE Sugiharto, Totok; Santoso, Budi; Sanosra, Abadi
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.133

Abstract

Objective: This research aims to examine the effect of islamic branding and green marketing on consumer loyalty with perceived value as an intervening. Method: This research is explanatory research. The population used in this research is MSME food and beverage consumers in Jember Regency using a non-probability sampling method. This research determined a sample of 1180 respondents. Data processing in this research uses Variance-based SEM or Partial Least Square (SEM-PLS) with the Warp-PLS 7.0 SEM PLS program. Results: Results of the research state that islamic branding and green marketing has significant effect on the perceived value. Islamic branding has insignificant effect on the consumer loyalty. Green marketing has significant effect on the consumer loyalty. Perceived value has significant effect on the consumer loyalty. Islamic branding and green marketing has significant effect on the consumer loyalty, mediated by perceived value. Novelty: This research tries to test a model related to marketing management by involving islamic branding and perceived value as intervening.
Co-Authors Abadi Sanosra Alamsjah, Wahyudi Alberta Dwi Setyorini Asep Suparman Davin Surjanto Dwi Budi Santoso HARYANTI, DENNY SEPTA Hernawati, Nani Neni Nuraeni, Neni Nisa, Siti Khoirun Oktaviani, Desy Prasetya, Prasintia Prilyana, Cindy Priscillia Ester Wijaya Priyanto, Eko Budi Rachmad Rachmad Sarwoko Sarwoko Selvyna Ougesa Claransia Tri Djoko Sulistiyo, Tri Djoko Zahra Fajardini