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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Pariwisata Almana : Jurnal Manajemen dan Bisnis Jurnal Pengabdian Dharma Laksana Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Kontigensi: Jurnal Ilmiah Manajemen JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) ASEAN Marketing Journal Jurnal Ilmiah Pariwisata
Oktaviani, Desy
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Peningkatan Kompetensi dalam Bidang Manajemen Pemasaran melalui Pelatihan Berbasis Andragogi di Pusat Kegiatan Belajar Masyarakat (PKBM) Bina Mandiri Center - Kota Bandung Handayani, Rini; Munawar, Fansuri; Nilasari, Irma; Yudhanegara, Aditya; Hapsari, Ayuningtyas Y.; Oktaviani, Desy; Sukma, Andhi
Jurnal Pengabdian Dharma Laksana Vol. 6 No. 1 (2023): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v6i1.32824

Abstract

Pusat Kegiatan Belajar Masyarakat (PKBM) merupakan lembaga  yang   bergerak dalam bidang pendidikkan,  dibentuk oleh masyarakat dan ada dibawah bimbingan dan   pengawasan  Dinas Pendidikan Nasional. PKBM memiliki tujuan  memberi kesempatan kerja yang luas untuk meningkatkan keterampilan dan pengetahuan dalam mencari nafkah dan mengembangkan diri , khususnya bagi masyarakat yang kurang mampu. Pada umumnya PKBM masih mengalami kendala dalam pelaksanaannya  yaitu belum mengacu pada standar nasional pendidikkan, salah satunya meliputi standar kompetensi lulusan, dimana lulusan kurang memiliki keterampilan yang memadai. Program PKM ini  menyasar mitra PKBM  yang berlokasi di  Jl. Tubagus Ismail No. 57 Kel. Sekeloa Kec. Coblong kota Bandung, dengan  memfokuskan pada peningkatan keterampilan warga belajar Bina Mandiri Center melalui pelatihan dalam bidang pemasaran, melalui metode pelatihan Andragogi. Tahapan Pelatihan diawali dengan Training Needs Analysis yang dilanjutkan dengan Achieving  Service Excellence dan Summary Evaluation Report. Penyelenggaraan pelatihan telah dilaksankan dengan baik, berkat persiapan yang baik pada tahap penggalian kebutuhan pelatihan yang tepat sasaran.
Factors Affecting the Recognition of International Opportunities by SME Entrepreneurs: Case Studies from the Creative Industries in Indonesia Astuti, Novika Candra; Sakti, Intan Widuri; Suhardi, Agatha Rinta; Sari, Oktora Yogi; Oktaviani, Desy; Darajat, Zakiah
ASEAN Marketing Journal Vol. 16, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manuscript type: Qualitative paper Research aims: To explore the factors influencing the recognition of international opportunities among entrepreneurs in emerging markets, focusing on small and medium-sized enterprises (SMEs). Design/methodology/approach: This study employs multiple case studies, investigating six Indone- sian SMEs in the creative industries. Research Findings: Entrepreneurs often recognize international opportunities through serendipi- tous events such as encounters with local agents, communications with foreign clients via Google Ads/Facebook Ads, invitations from government entities, and referrals from acquaintances. These international opportunities are often acknowledged based on prior business experience from initial internationalization, the use of social and business networks, and digital marketing strategies. While initial expansion into the global market was impromptu, subsequent entries became deliberate strate- gies involving social and business networks, previous international experience, and digital marketing platforms such as TikTok Shop, Facebook, and Instagram. Theoretical Contribution/Originality: This study provides a comprehensive understanding of how SMEs in emerging markets recognize international opportunities, emphasizing the role of serendipi- tous events and digital marketing in the internationalization process. practitioner/policy Implication: Policymakers and practitioners should support SMEs in leverag- ing digital marketing platforms and building strong social and business networks to enhance their recognition and pursuit of international opportunities. Research limitation/Implications: The study is limited to Indonesian SMEs in the creative indus- tries, which may impact the generalizability of the findings. Future research could investigate similar dynamics in other sectors and emerging markets to validate and extend these insights.
The Influence of Brand Equity, Celebrity Endorsements, and Sales Promotions on Purchasing Decisions Through Purchase Intention Sukma, Andhi; Kaniawati, Keni; Oktaviani, Desy
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4608

Abstract

Modern business developments, particularly those related to batik, are changing extremely quickly. A greater degree of rivalry amongst businesses in their battle for customers was brought about by the rise of different types of Batik businesses, both big and small. As a result, businesses need to be able to employ strategy and approach as a weapon to defeat rivals. In the context of consumers acting as decision makers, competition such as this will stimulate consumer buying interest. The data analysis used in this study was quantitative, using questionnaires and surveys as a tool. Standard deviation was also used, along with inferential statistics from structural equity analysis of the model (SEM) using partial least squares (SEM-PLS) to examine the relationship between variables. There were 150 respondents total in the research sample, all of them were Bandung locals who had purchased Ganasan Subang Batik. The review's aftereffects demonstrated that there was no discernible negative difference in the influence of variable X1 on factor Y when variable Z was involved. It was recognized that the intervention of variable Z would significantly and critically reduce the impact of variable X2 on factor Y.
Social Media Integration in SMEs: A Study on Business Performance Enhancement in Indonesia Sukma, Andhi; Kaniawati, Keni; Oktaviani, Desy
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 1 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i1.1482

Abstract

The background of this article emphasizes the significance of social media adoption and innovation for small and medium-sized enterprises (SMEs) in Indonesia, with a view to enhancing business performance in the context of technological and competitive challenges. This study explores what web-based entertainment reception and innovation similarity mean for presenting little and medium-sized endeavors (SMEs) in Indonesia. It analyzes how SMEs utilize virtual entertainment to support business execution amid mechanical difficulties and rivalry. Information was gathered from 450 SMEs across four help enterprises — cafés and inns, medical care, discount and retail, and schooling — using an online overview led through Google Structures from December 2023 to February 2024. The information was examined utilizing halfway least squares primary condition displaying (PLS-SEM) to investigate the connections between web-based entertainment reception, innovation similarity, and SME execution. Results show a critical positive connection between virtual entertainment reception, innovation similarity, and SME execution. SMEs that integrate online entertainment into their procedures show improved brand permeability, client commitment, and execution. The study suggests that Indonesian SMEs can gain a competitive edge by adopting social media platforms. Investing in technology training and infrastructure is recommended for seamless social media integration. Encouraging innovation and digital literacy among employees can further enhance SME success in the digital age. This exploration adds to the writing by showing the advantages of virtual entertainment reception on SME execution in Indonesia. It offers functional experiences for SME proprietors and supervisors to utilize web-based entertainment decisively for business development and maintainability.
LEVERAGING STRATEGIC ORIENTATIONS IN ACHIEVING A COMPETITIVE ADVANTAGE AMONG MSMES: A CROSS-COUNTRY MARKETING ANALYSIS Kaniawati, Keni; Sukma, Andhi; Oktaviani, Desy
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 13, No 1 (2024): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v13i1.76063

Abstract

This study aims to understand the extent to which market orientation, learning orientation, and entrepreneurial orientation contribute to the marketing performance of micro, small, and medium enterprises (MSMEs) in Indonesia, Australia (Perth and Canberra), Egypt, and Saudi Arabia, and how competitive advantage mediates the relationships. This quantitative study examined a total of 450 Hands-on Business Community (HBC) members through a stratified random sampling method. The data was analyzed using structural equation modeling "“ partial least square (SEM-PLS). The results show that all market orientation, learning orientation, entrepreneurial orientation, and competitive advantage have a positive and significant impact on the marketing performance. In addition, the competitive advantage also significantly mediates the impact of these three orientations on the marketing performance. These findings suggest that the MSMEs in Indonesia, Australia (Perth and Canberra), Egypt and Saudi Arabia to invest in market research and employee development, as well as to foster an entrepreneurial mindset, in order to success in dynamic markets. Further, there should be policy measures to support these orientations.JEL: M12, M31, M54.Keywords:  market orientation, learning orientation, entrepreneurial orientation, competitive      advantage, marketing performance.
Unlocking The Potential Of Process Management Oktaviani, Desy; Kartomo, Thomas; Ramadhan, Tubagus Guruh; Astuti, Widia; Muslimat, Ade
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v12i2.684

Abstract

Along with the development of information technology, companies and organizations must develop an information system strategy that is based on the business strategy that has been prepared by the company. The purpose of designing a business strategy and information system strategy is to strengthen the power of competitiveness in the technological era by implementing a strategic information system by considering and aligning business strategies that are in accordance with the conditions of the company's strengths. Educational institutions as companies providing educational services must also consider business strategies and information systems strategies to strengthen competition. This research will explain business strategy through process management at private tertiary institutions in region IV having an organizational vision and mission that is designed based on organizational analysis and competition in other PTS in region IV. The vision and mission are analyzed using the strategic option generator (SOG) model to determine the right business strategy. To achieve the vision and mission, an information system strategy must also be designed using the balanced scorecard (BSC) model. Then the resulting business strategy is aligned with the information system strategy to produce an implementation plan that has a competitive advantage with the information system strategy and PTS Fostered business strategy in region IV and translated into a future application portfolio.
The impact of anthropomorphism, consumer trust, and consumer attitude on purchase decisions of environmentally friendly products Munawar, Fansuri; Handayani, Rini; Nilasari, Irma; Yudanegara, Aditya; Oktaviani, Desy
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1215

Abstract

Environmentally friendly product purchase behavior is receiving increasing attention in the current marketing literature because understanding it is critical to the growing number of companies developing and marketing green products. However, only some know the importance of environmentally friendly products that can reduce adverse environmental effects. This study aims to analyze the factors that can increase consumer purchasing decisions for this environmentally friendly product. This study examines anthropomorphism, consumer trust, and attitudes toward purchasing decisions for environmentally friendly products. Sampling was conducted on 200 respondents who use environmentally friendly products in Bandung. The data analysis used is a structural equation model based on partial least squares (SEM-PLS) with the help of SmartPLS 3.0. All hypotheses in this study were accepted based on the data processing results. It means that anthropomorphism can have a positive effect on consumer trust and consumer attitudes. In addition, anthropomorphism, consumer trusts, and consumer attitudes can also directly influence the purchasing decisions of environmentally friendly products.
Sertifikasi Hijau dan Perilaku Konsumen: Tinjauan Sistematis Praktik Keberlanjutan Hotel, Tantangan, dan Wawasan Sulistiyo, Tri Djoko; Oktaviani, Desy; Anggiani, Sarfilianty
Jurnal Ilmiah Pariwisata Vol 30 No 2 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i2.1901

Abstract

This systematic literature review aims to explore sustainability practices in the hotel industry, focusing on organizational factors, consumer behavior, and the role of environmental certifications. By analyzing nine peer-reviewed studies published between 2020 and 2025, the review identifies key sustainability practices, including energy efficiency, waste management, and water conservation. The findings emphasize the importance of strong management support, an organizational culture focused on sustainability, and effective employee training in driving the adoption of sustainable practices. Furthermore, environmental certifications such as LEED, Green Key, and EarthCheck were found to enhance consumer trust and influence hotel choice, though the effectiveness of these certifications depends on their clarity and credibility. The review also highlights the evolving role of consumer preferences, especially in the post-pandemic context, where health, safety, and comfort are prioritized alongside environmental sustainability. A proposed conceptual framework integrates these factors, offering a comprehensive model to understand the dynamics of sustainability in the hotel industry. The review concludes with practical and theoretical implications for hotel managers and suggestions for future research, including the need for longitudinal studies, cross-cultural research, and exploration of the role of digital technologies in sustainability efforts. Keywords: sponge cake, marketing strategy, social media, aron flour and Bogor beans flour
PERAN INTENTION TO REVISIT DAN VALUE CO- CREATION DALAM MENCIPTAKAN LOYALITAS DI EKOSISTEM ONLINE TRAVEL AGENT Oktaviani, Desy; Sarwoko, Sarwoko; Sulistiyo, Tri Djoko; Sugiharto, Totok
Jurnal Pariwisata Vol 12, No 2 (2025): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v12i2.27163

Abstract

ABSTRAK Perkembangan teknologi digital telah mendorong transformasi Online Travel Agents (OTA) seperti Traveloka dari sekadar platform pemesanan menjadi bagian penting dalam ekosistem pariwisata pintar. Dalam konteks ini, keterlibatan pelanggan melalui konsep value co-creation diyakini berperan dalam membentuk kepuasan (satisfaction) dan loyalitas (loyalty). Namun, kajian empiris mengenai mekanisme ini masih terbatas, terutama pada layanan digital. Penelitian ini bertujuan untuk menganalisis pengaruh perceived service quality dan intention to revisit terhadap customer satisfaction dan customer loyalty, dengan satisfaction sebagai variabel mediasi serta value co-creation behavior sebagai variabel moderasi. Metode penelitian menggunakan pendekatan kuantitatif survei dengan 216 responden pengguna Traveloka di Indonesia. Data dikumpulkan melalui kuesioner berbasis skala Likert 7 poin. Hasil penelitian menunjukkan bahwa perceived service quality berpengaruh positif terhadap satisfaction, sementara intention to revisit berpengaruh signifikan terhadap satisfaction dan loyalty, baik secara langsung maupun tidak langsung. Namun, value co-creation tidak terbukti memoderasi hubungan satisfaction dan loyalty. Kesimpulannya, loyalitas pelanggan OTA lebih ditentukan oleh niat untuk kembali dibandingkan hanya pada kualitas layanan. Saran penelitian selanjutnya adalah memperluas sampel pada platform OTA lain serta memasukkan variabel tambahan seperti perceived price, trust, dan customer engagement untuk memperkaya pemahaman perilaku pelanggan digital. Kata Kunci: Online Travel Agents (OTA); Perceived Service Quality; Intention to Revisit; Customer Satisfaction; Customer Loyalty; Value Co-Creation ABSTRACT The development of digital technology has driven the transformation of Online Travel Agents (OTAs) such as Traveloka from merely booking platforms into an essential part of the smart tourism ecosystem. In this context, customer engagement through the concept of value co-creation is believed to play a role in shaping satisfaction and loyalty. However, empirical studies on this mechanism remain limited, particularly in digital services. This study aims to analyze the influence of perceived service quality and intention to revisit on customer satisfaction and customer loyalty, with satisfaction as a mediating variable and value co-creation behavior as a moderating variable. The research employed a quantitative survey approach with 216 Traveloka users in Indonesia as respondents. Data were collected through a questionnaire using a 7-point Likert scale. The results indicate that perceived service quality has a positive effect on satisfaction, while intention to revisit significantly affects both satisfaction and loyalty, directly and indirectly. However, value co-creation was not found to moderate the relationship between satisfaction and loyalty. In conclusion, OTA customer loyalty is more strongly determined by revisit intention rather than service quality alone. Future studies are recommended to expand the sample to other OTA platforms and include additional variables such as perceived price, trust, and customer engagement to enrich the understanding of digital customer behavior. Keywords: Online Travel Agents (OTA), Perceived Service Quality, Intention to Revisit, Customer Satisfaction, Customer Loyalty, Value Co-Creation
Analysis of Physical Evidence and Promotion of Braga Tourism Village on the Interest in Visiting Tourists Oktaviani, Desy; Sukma, Andhi; Latifah, Ifa; Al Hafidz, Salma Nur
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 1 (2024): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i1.2353

Abstract

Interest in visiting is an encouragement that arises from within each individual to visit a tourist attraction. Interest in visiting tourists to a tourist attraction is influenced by several factors such as physical evidence and promotions carried out by the manager. If the value of physical evidence and promotional activities is increased, then tourist visits will also increase to a tourist attraction. This study aims to determine the effect of physical evidence and promotion on Tourist Interest in Braga Tourism Village in Bandung City. This study uses quantitative methods with descriptive analysis and verification approaches. The population of this study were prospective tourists who would visit the city of Bandung. The data that has been collected and obtained from the results of this study was then calculated using the SPSS ver. 25 application. 25. From the results of this test, it can be concluded that physical evidence has a significance value of 0.038 less than 0.05 so it can be concluded that it has a positive and significant influence on visiting interest. Promotion also has a significance value of 0.000 less than 0.05 so it can be concluded that the promotion variable has a significant effect on tourist interest.
Co-Authors Ade Muslimat, Ade Aditya Yudanegara Al Hafidz, Salma Nur Andhi Sukma Darajat, Zakiah Fansuri Munawar Hapsari, Ayuningtyas Y. Intan Widuri Sakti Kartomo, Thomas Latifah, Ifa Nilasari, Irma nirdukita ratnawati, nirdukita Novika Candra Astuti Ramadhan, Tubagus Guruh Rini Handayani Sarfilianty Anggiani, Sarfilianty Sari, Oktora Yogi Sarwoko Sarwoko Suhardi, Agatha Rinta Sumiyarti Sumiyarti, Sumiyarti Totok Sugiharto, Totok Tri Djoko Sulistiyo, Tri Djoko Widia Astuti Yudhanegara, Aditya