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All Journal Enrichment : Journal of Management Jurnal Multidisiplin Sahombu
Riko Erlima Putra
Unknown Affiliation
Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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Does the Covid-19 Pandemic Affect the Travel Intentions of Comorbid Individuals ? Riko Erlima Putra; Verinita Verinita; Eri Besra
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to determine the effect of health risk tendencies and the focus of prevention on travel intentions on the history of comorbid individuals in the city of Padang during the COVID-19 pandemic with xenophobia as a moderating variable. The sample of this study was all comorbid individuals in the city of Padang using purposive sampling technique. The research data processing was carried out using the SmartPLS3 test tool. The results showed that health risk propensity had a positive and significant effect on travel intentions, the focus of prevention had no significant effect on travel intentions. Xenophobia as a moderating effect with a tendency to health risks and a focus on prevention also did not significantly affect the intention to travel.
The Effect of Product Quality and Promotion on Purchase Decisions with Brand Image as an Intervening Variable (Case Study on Tupperware Product Users in Padang City) Windy Kusumahati; Rahmad Taklim; Riko Erlima Putra; Fesaraweny, Fesaraweny; Habibah Muharmi; Rozi Destian
Jurnal Multidisiplin Sahombu Vol. 6 No. 02 (2026): Jurnal Multidisiplin Sahombu, 2026
Publisher : Sean Institute

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This study aims to examine the influence of product quality and promotion on purchasing decisions with brand image as an intervening variable (a case study of Tupperware product users in Padang City). Data collection methods include surveys and questionnaires, with a sample of 100 respondents. The analysis method used is path analysis using SPSS. The research results show that product quality and promotion have a positive and significant effect on brand image. Product quality, promotion, and brand image have a positive and significant effect on purchasing decisions. Brand image mediates the relationship between product quality and purchasing decisions. Brand image mediates the relationship between promotion and purchasing decisions. The contribution of the independent variables Product Quality and Promotion to the dependent variable Brand Image is 49.9%. The remaining 51.1% is influenced by other variables outside this study. The contribution of the independent variables Product Quality, Promotion, and Brand Image to the dependent variable Purchase Decision is 24.0%. The remaining 74.4% is influenced by other variables outside this study.
Analysis of the Effectiveness of Marketing Strategies at Private Universities in Padang City Habibah Muharmi; Rozi Destian; Windy Kusumahati; Fesaraweny, Fesaraweny; Riko Erlima Putra
Jurnal Multidisiplin Sahombu Vol. 6 No. 02 (2026): Jurnal Multidisiplin Sahombu, 2026
Publisher : Sean Institute

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Abstract

This study aims to analyze the effectiveness of a service marketing mix-based marketing strategy (7P Marketing Mix) on prospective students' decision-making at private universities in Padang City. The independent variables (X) consist of product, price, place, promotion, people, process , and physical evidence , while the dependent variable (Y) is decision-making. This study uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to respondents who were students at several private universities in Padang City. Data analysis was conducted using multiple linear regression to determine the simultaneous and partial effects of each X variable on Y. The results showed that simultaneously, the seven dimensions of the marketing mix had a significant effect on decision-making. Partially, the promotion and physical evidence variables had the most dominant influence. These findings provide strategic implications for private universities to focus on improving the quality of promotions and physical evidence to strengthen the appeal and trust of prospective students.
Co-Authors Elsa Felina Effendi, Eri Besra Fesaraweny, Fesaraweny Habibah Muharmi Rahmad Taklim Rozi Destian Verinita, Verinita Windy Kusumahati