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Sahat Saragi
Universitas Pancasila
Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : Science Midwifery

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Pharmacy PT. X Summarecon Bekasi in the market penetration of non -prescription drug products as a new pharmacy Hibatul Wafi Atikah; Sahat Saragi; Lies Putriana
Science Midwifery Vol 12 No 2 (2024): June: Health Sciences and related fields
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/midwifery.v12i2.1605

Abstract

Pharmacies are health service facilities as a place to distribute pharmaceutical supplies which are required to be able to survive in changing business conditions, especially new pharmacies. The aim of this research is to determine the effectiveness of market penetration of non-prescription medicinal products at PT Pharmacy. Dr. X Summarecon Bekasi in returning investments within the time period specified in the Feasibility Study. This research method is quantitative-descriptive and observation from 4 perspectives of the balanced scorecard method. The data collection tool used is an instrument in the form of a Google form. The results of this research can be concluded that the Pharmacy PT. X Summarecon Bekasi as a new pharmacy in the market penetration of non -prescription drug products observed using the Balanced Scorecard method shows the results of "good" and able to restore investment in the time set in the feasibility study, which is within 4 years and 8 months.
Co-Authors A. Rudi Hartono Anggriani, Yusi Annisa Septyana Putri Atika Bendra Dian Ratih Laksmitawati Endang Mariyanti Frans Nugraha Wijaya Hary Saputra Hesty Utami Hibatul Wafi Atikah Kurnia Kusumawati Lies Putriana Lies Putriana Lies Putriana Lies Putriyana Maura Linda Sitanggang MGS Aritonang Nur Afni Syariah Nasar Nurita Andayani Prih Sarnianto Ria Rezki Botutihe Ricky Chaerul Yazid Sitanggang, Maura Linda Sri Widyastuti Tatag Mulyadi Yogie Pratama Sandi