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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Ilmu Kefarmasian Indonesia The International Journal of Business Review (The Jobs Review) Jurnal STEI Ekonomi Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Dharmas Education Journal (DE_Journal) Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains Prosiding Seminar Nasional Universitas Ma Chung
Sitanggang, Maura Linda
Universitas Pancasila
Religion Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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The Effect of Sales Distribution Channels and Promotion Policies on Consumer Buying Behavior and Its Impact on Sales Volume Ikbal, Muh; Saragi, Sahat; Sitanggang, Maura Linda
The International Journal of Business Review (The Jobs Review) Vol 4, No 1 (2021): The International Journal of Business Review. June 2021
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v4i1.36172

Abstract

Distribution is an important part of the sales business which influences the customer's decision to buy a product which in turn increases sales volume. The purpose of study to determine and analyze the effect of sales distribution channels and promotional policies on consumer buying behavior and its impact on sales volume. Data were analyzed using descriptive analysis and SEM (Structural Equation Modeling) SPSS 25 and AMOS 24 programs. The results showed that distribution channel has a positive and significant effect on sales volume with p-value = 0.002 with a coefficient of 0.559. Sales force has a positive and significant effect on sales volume with p-value = 0.48 and a coefficient of 0.268. Promotion policy has no effect on sales volume p-value = 0.652 (0.05) and the coefficient is 0.112. Consumer behavior has a positive and significant effect on sales volume with p-value = 0.001 with a coefficient of 0.691. Promotion policy is the weakest part in an effort to increase sales so that serious efforts are needed to fix: it is necessary to increase above the line and below the line promotional activities so that the word of mouth effect is quickly achieved;  making material design changes regarding citrex products to make it easier to understand and understand;  and conduct diverting advertisements by an increase in the promotional budget.
Analisis Peresepan Obat Formularium Nasional Berdasarkan Kesesuaian Restriksinya di Rumah Sakit Umum Daerah Sawah Besar Tahun 2018 Kuncoro Adi Susanto; Maura Linda Sitanggang; Delina Hasan; Ida Chorida
JURNAL ILMU KEFARMASIAN INDONESIA Vol 19 No 1 (2021): JIFI
Publisher : Fakultas Farmasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jifi.v19i1.1056

Abstract

Health services provided to the public in the implementation of the National Health Insurance (NHI) includepromotional, preventive, curative and rehabilitative. In supporting the implementation of NHI, it is necessaryto make eff orts to ensure the availability, aff ordability and accessibility of medicines through the application of the National Formulary (Fornas) as a reference in health services in all health facilities. The purpose of this study was to determine the percentage of prescription drugs in accordance with the National Formulary at Sawah Besar Hospital in 2018. The research design descriptive analysis and data collection was carried out retrospectively in the form of prescribing drugs and from the Hospital Management Information System and Patient Medical Record data. This research was conducted with a sample size of around 19.690 recipes and a length of 6 months of research from July 2018 to December 2018. From the results of the study pattern of prescription writing against the suitability of the National Formulary was 71.22%. Compatibility of 75% antihyperlipidemic drugs with atorvastatin as the drug with the most non-conformity of restrictions. The conformity of antihypertension drugs 54.11% with Valsatran as one of the inconsistencies in restriction and insulin drugs, 70.03% the antihyperglycemia drug restriction inconsistencies.
ANALYSIS OF THE INFLUENCE OF CONVENIENCE AND BENEFITS OF INFORMATION TECHNOLOGY ON THE PRACTICE OF PHARMACY ELECTRONIC PRESCRIPTION SERVICES IN BANTEN PROVINCE Dewi Afriliyanti; Maura Linda Sitanggang; Nurita Andayani
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

Information technology has become a vital element in the health sector, including pharmaceutical services in pharmacies. The usefulness of information technology in pharmacies, especially electronic prescription services, is highly dependent on the acceptance of pharmacists and pharmaceutical technicians of this information technology. This study aims to analyze the factors that influence the acceptance of pharmacists and pharmacy technicians to information technology which has an impact on the implementation of the practice of electronic prescription services in pharmacies in Banten Province. The research method is cross-sectional using the Technology Acceptance Model which is analyzed using the Structural Equational Model method. There were 222 pharmacists and pharmacy technical personnel (TTK) from pharmacies in 8 cities/districts in Banten Province who responded to the study. The results of the multivariate test of the structural model show that 4 of the 5 hypotheses are proven. Perceived convenience is proven to have a positive effect on acceptance of information technology and the practice of electronic prescription services in pharmacies (coefficient value 0.618). Meanwhile, perceived benefits only proved to have a significant positive effect on acceptance of information technology (coefficient value 0.328), not on the practice of electronic prescription services at pharmacies (coefficient value -0.131), although it turned out that the attitude constructs of acceptance of information technology by pharmacists and TTK had a positive effect on practice of electronic prescription services in pharmacies (coefficient value 0.353). The research findings are expected to provide insight into the relationship of influencing factors and practical implications regarding perceived behavior from the use of information technology. This study is also expected to be the basis for the first national study conducted on pharmacists and TTK regarding user attitudes towards technology and its impact on electronic prescription services in pharmacies.
Analisis Faktor Penentu Citra Merek terhadap Keputusan Pembelian Suplemen Omega 3 di Apotek Kota Jambi Hary Saputra; Sahat Saragi; Maura Linda Sitanggang
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (621.518 KB) | DOI: 10.36418/syntax-literate.v7i7.8752

Abstract

Persaingan industri suplemen saat ini menjanjikan suatu peluang dan tantangan baru dimana segmen pasar yang dimiliki tersebar luas, keadaan ini mengakibatkan persaingan bisnis yang semakin kuat. Banyak perusahaan bersaing untuk merebutkan posisi pertama pada kedudukan citra merek terbaik di industri suplemen. Produk suplemen yang pada saat ini memiliki potensi pemasaran yang sangat baik adalah suplemen Omega 3. setiap perusahaan dituntut untuk dapat melakukan strategi bisnis agar citra merek produk tidak kalah bersaing sehingga dapat meningkatkan keputusan pembelian pelanggan. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, harga, promosi dan saluran distribusi terhadap citra merek yang berdampak kepada keputusan pembelian produk suplemen omega 3 di apotek kota Jambi. Menggunakan data primer yang dikumpulkan dengan menggunakan kuesioner sedangkan data sekunder dikumpulkan melalui jurnal, buku, dan publikasi lainnya. Responden adalah dengan kriteria inklusi, berusia diatas 18 tahun, konsumen yang membeli, menggunakan produk suplemen minimal 1 kali. Sampel dalam penelitian ini adalah 145 konsumen yang diambil dengan metode purposive sampling. Metode analisa yang digunakan adalah SEM (Structural Equation Modeling) dengan program Lisrel 8,70. Hasil dari penelitian kuantitatif ini menunjukkan ke 5 hipotesis diterima yaitu kualitas produk berpengaruh positif dan signifikan terhadap citra merek, harga berpengaruh positif dan signifikan terhadap citra merek, promosi berpengaruh positif dan signifikan terhadap citra merek, saluran distribusi berpengaruh positif dan signifikan terhadap citra merek dan citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian.
The Effect Of Telemedicine And Brand Awareness On The Decision To Treatment And Its Impact On Return Visits Of Outpatient Hospital Patients X Fransiskus Agus Priono; Maura Linda Sitanggang; Derriawan Derriawan
Jurnal Info Sains : Informatika dan Sains Vol. 13 No. 02 (2023): Jurnal Info Sains : Informatika dan Sains , Edition September  2023
Publisher : SEAN Institute

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Abstract

The pandemic situation has not only caused changes in health management, but has also caused business competition in the pharmaceutical sector. The development of information technology is utilized in pharmaceutical services such as telemedicine. Hospital X is one of the hospitals that has implemented telemedicine services since 2020. The implementation of telemedicine services is one of the ways Hospital X has responded to the impact of the pandemic and developments in information technology. This service has been implemented since 2020 along with the pandemic which has changed the format of services in many health facilities, including hospitals. Technological developments also make hospital customers have high expectations for health services. Research Objectives: This study aims to determine the effect of telemedicine and Brand Awareness on treatment decisions and impact on patient repeat visits at X Hospital. Research Methodology: The authors used a cross-sectional study design with quantitative methods, measuring telemedicine service variables, brand awareness, treatment decisions, and patient repeat visits with a sample size of 150. Results: The telemedicine service variable has a mean value of 3.99. The brand awareness variable has a mean value of 4.09. medication decision variable has a mean value of 4.32. the patient return visit variable has a mean value of 4.11. Conclusion: There is an influence of telemedicine services on treatment decisions while there is no influence of telemedicine services and brand awareness on treatment decisions. Brand Awareness also influences Patient Return Visits. However, telemedicine has no effect on patient repeat visits. Treatment Decisions Affect the patient's repeat visit.
Bauran pemasaran, kualitas pelayanan terhadap keputusan pembelian berdampak pada loyalitas konsumen Apotek Syahrin, Alfi; Sitanggang, Maura Linda; Masri, Indah; Oktrivina, Amelia
Jurnal STEI Ekonomi Vol 32 No 2 (2023)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia (BPJP - STIE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jemi.v32i02.1317

Abstract

Changes in the pharmaceutical business paradigm, one of which is pharmacies, happened because of the Public Medical coverage program. Progressions might affect pharmacies, such as decreasing prescription acceptance, thereby potentially losing consumers. Data from Cipayung District, East Jakarta, for 2017-2022 shows 40 pharmacies, 28 pharmacies (70 percent) stayed standing, and 12 pharmacies (30 percent) closed. The research aims to determine the influence of the marketing mix and service quality on purchasing decisions and their impact on pharmacy consumer loyalty—Quantitative Research Methods. Sampling used a simple random sampling method; data was processed using Smart PLS. The sample determined using the Slovin formula was 100 respondents utilizing a survey. Research results show that marketing mix influences purchasing decisions. Service quality affects purchasing decisions. Marketing mix influences consumer loyalty. Service quality influences consumer loyalty. Purchasing decisions influence consumer loyalty. Marketing mix influences consumer loyalty through purchasing decisions. Service quality affects consumer loyalty through purchasing decisions.
Analisis Nilai Overall Equipment Effectiveness dan Dampaknya pada Biaya Produksi: Studi pada Tingkat Ketersediaan Industri Farmasi PT Z Yandriyani, Devilke; Sitanggang, Maura Linda; Masri, Indah
Prosiding Seminar Nasional Universitas Ma Chung (Informatika & Sistem Informasi Bahasa dan Seni
Publisher : Ma Chung Press

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Abstract

Industri farmasi dalam menjamin sistem mutu memiliki peraturan yang ketat dan harus menerapkan prinsip-prinsip Cara Pembuatan Obat yang Baik (CPOB). Selain itu, untuk menghasilkan kualitas yang konsisten, industri farmasi harus melakukan perbaikan berkelanjutan. Salah satunya adalah dengan menurunkan waktu henti dan menurunkan produk cacat dengan metode Overall Equipment Effectiveness (OEE). Waktu henti ini berhubungan dengan kinerja mesin produksi di industri farmasi dan menyebabkan rendahnya nilai tingkat ketersediaan. Tingkat ketersediaan memengaruhi rendahnya nilai Overall Equipment Effectiveness (OEE) yang dapat berdampak pada biaya produksi di industri farmasi. Penelitian ini menggunakan metode kuantitatif deskriptif dan diikuti dengan kualitatif untuk mencari akar penyebab. Kuantitatif dengan menghitung nilai tingkat ketersediaan, tingkat performa, tingkat kualitas, nilai OEE, dan biaya produksi (direct labor dan factory overhead). Biaya direct material diasumsikan konstan. Kualitatif dengan Focus Group Discussion (FGD). Hasil penelitian ini menunjukkan bahwa rendahnya nilai OEE berdampak pada jam kerja dan biaya produksi (direct labor dan factory overhead), di mana hasil uji T menunjukkan perbedaan yang signifikan antara standar dan aktual. Penyebab utama rendahnya nilai OEE adalah rendahnya nilai ketersediaan yang disebabkan oleh belum adanya standar setting untuk masing-masing produk sehingga proses setting berpedoman pada pengalaman dan proses tunggu buka dan sortir afkir/produk terlalu lama, belum ada pelatihan standar setting untuk masing-masing produk sehingga terdapat perbedaan keterampilan personel, dan adanya ketidakstabilan suhu antara sealing A dan sealing B.
Perlindungan Hukum Terhadap Apoteker dalam Melayani Resep Elektronik Berdasarkan Undang-Undang Kesehatan Nomor 17 Tahun 2023 Wahyu Surasto, Indra; Sitanggang, Maura Linda; Sulmiah, Fitri Apriyanti
JURNAL SYNTAX IMPERATIF : Jurnal Ilmu Sosial dan Pendidikan Vol. 5 No. 5 (2024): Jurnal Syntax Imperatif: Jurnal Ilmu Sosial dan Pendidikan
Publisher : CV RIFAINSTITUT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntaximperatif.v5i5.495

Abstract

Perkembangan teknologi informasi dan komunikasi telah membawa perubahan signifikan dalam berbagai aspek kehidupan, termasuk sektor kesehatan. Salah satu inovasi yang muncul adalah penerapan resep elektronik atau e-prescribing. Peranan apoteker mengalami pergeseran paradigma dari sekadar penyedia obat menjadi mitra aktif dalam tim perawatan pasien. Dari sisi hukum perdata, resep elektronik dapat dipandang sebagai perpanjangan dari kontrak pelayanan kesehatan, di mana apoteker berjanji untuk menyediakan obat sesuai dengan instruksi digital dari dokter, dengan implikasi bahwa kegagalan sistem bisa dianggap sebagai wanprestasi. Penelitian ini menggunakan metode pendekatan perundang-undangan, konseptual, dan pendekatan yuridis normatif. Sumber data yang diperoleh adalah data sekunder. Hasil penelitian menunjukkan bahwa perlindungan hukum terhadap apoteker dalam melayani resep elektronik diatur dalam berbagai regulasi yang menegaskan tanggung jawab dan kewenangan apoteker. Undang-Undang Kesehatan Nomor 17 Tahun 2023 secara implisit melindungi apoteker melalui pengaturan yang memberikan legitimasi pada praktik resep elektronik. Peraturan pemerintah Nomor 28 Tahun 2024 dan Undang-Undang Nomor 11 Tahun 2008 tentang ITE juga memperkuat perlindungan data pribadi dan keamanan informasi yang harus dijaga oleh apoteker
ANALISIS PENGARUH PEMASARAN DIGITAL YANG BERDAMPAK TERHADAP PENINGKATAN VOLUME PENJUALAN DISTRIBUTOR ALAT KESEHATAN Cahyadi, Andi; Sitanggang, Maura Linda; Hatta, Iha Haryani
Dharmas Education Journal (DE_Journal) Vol 4 No 2 (2023): DE_Journal
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Univesitas Dharmas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56667/de_journal.v4i2.1162

Abstract

Tujuan penelitian ini dilakukan dalam rangka menganalisa pengaruh pendidikan digital marketing terhadap kepuasan customer yang berdampak langsung pada peningkatan volume penjualan. Secara teori peningkatan penggunaan internet seharusnya dapat menjadi peluang untuk melakukan promosi melalui tools digital maketing, tetapi kasus yang terjadi di perusahaan PT. X yaitu penurunan volume penjualan. Metode yang digunakan menggunakan metode analitik deskriptif. Teknik pengumpulan datanya menggunakan kuisioner. Populasi dan sampel penelitian sebanyak 85 responden, dan metode sampling yang digunakan yaitu purposive sampling sesuai kriteria inklusi dan eksklusi. Hasil penelitian menunjukkan bahwa sosial media, email marketing memiliki pengaruh signifikan terhadap kepuasan pelanggan dan website tidak memiliki pengaruh terhadap kepuasan pelanggan. Kepusaan pelanggan memiliki pengaruh signifikan terhadap peningkatan volume penjualan sedangkan email marketing dan sosial media tidak berpengaruh terhadap peningkatan volume penjualan.
Co-Authors Alfi Syahrin, Alfi Andi Cahyadi Delina Hasan Derriawan Derriawan Dewi Afriliyanti Fransiskus Agus Priono Hary Saputra Ida Chorida Iha Haryani Hatta Ikbal, Muh Indah Masri Kuncoro Adi Susanto Nurita Andayani Oktrivina, Amelia Sahat Saragi Saragi, Sahat Sulmiah, Fitri Apriyanti Wahyu Surasto, Indra Yandriyani, Devilke