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All Journal Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen Bisman (Bisnis dan Manajemen): The Journal of Business and Management Enrichment : Journal of Management
Nur Azis
Universitas Tangerang Raya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Factors Relating to Work Motivation on Employees at Pasar Rebo Public Health Center, Bogor Regency in 2021 Nur Azis
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (550.279 KB)

Abstract

The purpose of this study was to obtain an overview of the relationship between individual characteristics, satisfier factors and dissatisfier factors on the work motivation of Pasar Rebo Public Health Center employees, Bogor Regency in 2021. The study was conducted with a cross sectional approach, the number of samples was 50 people. The data obtained in this study were primary data from questionnaires distributed to nurses. The results of this study indicate that as many as 2% of employees have very good work motivation, 78% of employees have good work motivation and 20% of nurses have poor work motivation. From the bivariate analysis between variables, it was found that those that had a significant relationship with the work motivation of Puskesmas employees were the work itself, responsibilities, salary received and individual potential development.
DIGITALISASI DAN ADAPTASI BUDAYA ORGANISASI PADA SEKTOR BISNIS DIGITAL Diksi Metris; Nur Azis; Bayu Aji; Sandy Anasrul Daulay; Syaipul Fazri Yanuari
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 13, No 1 (2026)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v13i1.18231

Abstract

Penelitian ini bertujuan untuk menganalisis dampak digitalisasi terhadap adaptasi budaya organisasi di sektor bisnis digital. Perubahan yang diakibatkan oleh kemajuan teknologi memaksa perusahaan untuk menyesuaikan struktur, proses, dan nilai-nilai internalnya agar dapat bertahan di tengah persaingan yang semakin kompetitif. Penelitian ini dilatarbelakangi oleh perlunya perusahaan untuk meningkatkan daya saing melalui inovasi teknologi sekaligus memastikan keberlanjutan organisasi dalam menghadapi tantangan era digital. Penelitian dilakukan dengan menggunakan metode kualitatif dengan pendekatan analisis dokumen. Sumber datanya terdiri dari laporan perusahaan, jurnal akademik, dan publikasi resmi yang relevan dengan topik digitalisasi dan budaya organisasi. Analisis dilakukan untuk mengidentifikasi pola perubahan struktur organisasi, proses bisnis, dan nilai budaya yang mendukung keberhasilan penerapan teknologi digital. Hasil penelitian menunjukkan bahwa digitalisasi mendorong perusahaan untuk mengadopsi nilai-nilai baru seperti kolaborasi lintas fungsi, fleksibilitas, dan keterbukaan terhadap inovasi. Penerapan teknologi seperti komputasi awan, otomatisasi, dan data besar tidak hanya meningkatkan efisiensi operasional tetapi juga mengubah pola komunikasi internal dan eksternal perusahaan. Perubahan budaya organisasi terbukti menjadi faktor kunci dalam mendukung keberhasilan transformasi digital di sektor bisnis. Temuan ini memberikan wawasan penting bagi perusahaan yang ingin meningkatkan adaptasi mereka terhadap perubahan teknologi dan mencapai keberlanjutan di era digital
Intervensi Reputasi Perusahaan Pada Keputusan Pembelian: Konsekwensi Dari Influencer Instagram Dan Islamic Branding Maman Sulaeman; Rika Nurhidayah; Nur Azis; Desi Ratnasari; Miftahul Ulum; Ulya Wahdah
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3742

Abstract

This study aims to analyze the influence of Instagram influencers and Islamic branding on company reputation and consumer purchase decisions. In the digital age, companies increasingly rely on influencers to build reputation and influence consumer purchase decisions, while value-based branding, especially rooted in religious principles, is becoming more popular, particularly among Muslim consumers. This research uses a survey method with a quantitative approach, where data is collected through a questionnaire distributed to 92 Rabbani product consumers. Data analysis is performed using Structural Equation Modeling (SEM) to examine the relationships between variables. The results show that Instagram influencers have a significant impact on company reputation, which in turn affects consumer purchase decisions. Islamic branding also proves to enhance company reputation, especially among Muslim consumers, which ultimately drives purchase decisions. Additionally, company reputation acts as a mediator in the relationship between Instagram influencers and purchase decisions, as well as between Islamic branding and purchase decisions. These findings indicate that companies can leverage influencers and Islamic branding to build a strong reputation and increase sales. The implications of this research highlight the importance of companies selecting the right influencers and incorporating religious values into their branding to attract consumers.
Co-Authors Bayu Aji Desi Ratnasari Diksi Metris Maman Sulaeman Miftahul Ulum Rika Nurhidayah Sandy Anasrul Daulay Syaipul Fazri Yanuari Ulya Wahdah