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All Journal MBR (Management and Business Review) SYIRKAH at-tamkin: Jurnal Pengabdian kepada Masyarakat Proceedings of Annual Conference for Muslim Scholars MALIA: Journal of Islamic Banking and Finance Jihbiz: Jurnal Ekonomi, Keuangan dan Perbankan Syariah Indonesian Community Journal Al Itmamiy : Jurnal Hukum Ekonomi Syariah
Abdillah Ubaidi
Universitas Islam Raden Rahmat Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

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STRATEGI PEMASARAN DAN SOSIALISASI PRODUK BANK WAQAF MIKRO KEPADA MASYARAKAT PESANTREN Fikri Ali Zen; Ricky Efendy; Abdillah Ubaidi; Romli Muar
Al Itmamiy Jurnal Hukum Ekonomi Syariah (Muamalah) Vol. 6 No. 2 (2024): Al Itmamiy : Jurnal Hukum Ekonomi Syariah
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ai.v6i2.1192

Abstract

This study aims to analyze effective marketing and outreach strategies to raise awareness and interest in micro waqf bank products among small communities. The research utilized a qualitative approach with a case study at An-Nur II Sharia Micro Waqf Bank. Data was gathered through in-depth interviews, field observations, and document analysis. The findings of the study indicate that successful marketing strategies involve personalized approaches, collaboration with local communities, and the use of digital media. In addition, outreach activities that provide education on the concept of waqf and sharia finance have been shown to improve understanding and interest in micro waqf bank products among small communities. This research provides practical insights for micro waqf banks to develop marketing and outreach strategies tailored to the needs of small communities, which are their primary target market.
PENERAPAN SISTEM MOBILE UGT DALAM MENINGKATKAN FREKUENSI TRANSAKSI DI BMT UGT CABANG GADANG KOTA MALANG Cita Astri Agustin; Adira Nur Fatikasari; Sherly Eky Pratiwi; Abdillah Ubaidi
Al Itmamiy Jurnal Hukum Ekonomi Syariah (Muamalah) Vol. 6 No. 2 (2024): Al Itmamiy : Jurnal Hukum Ekonomi Syariah
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ai.v6i2.1193

Abstract

This research was conducted using a descriptive qualitative approach. Data was collected through observation and interviews. The data sources for this research are BMT employees in the AOSP and AOAP divisions and BMT UGT Nusantara Capem Gadang customers. The results of this research show that implementing the Mobile UGT system increases the number of transactions carried out at BMT UGT Nusantara Capem Gadang. This method is based on theories about service quality indicators, such as accountability, transaction efficiency, customer assistance, service security, ease of use, and performance. However, there is an obstacle that customers often face, namely the Mobile UGT system which requires a connection to the internet network, if the network is not available then transactions can suddenly fail. The Mobile UGT system also helps institutions synchronize field data with that in the system. The number of customers and transaction frequency increases every year showing customer interest in Mobile UGT.
Menuju Indonesia Menjadi Pusat Ekonomi Syariah Terkemuka Dunia: Sebuah Perjalanan Dynamic Governance Djawahir, Abdillah Ubaidi
Proceedings of Annual Conference for Muslim Scholars Vol 3 No 1 (2019): AnCoMS 2019
Publisher : Koordinatorat Perguruan Tinggi Keagamaan Islam Swasta Wilayah IV Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (852.04 KB) | DOI: 10.36835/ancoms.v3i1.220

Abstract

Dynamic governance does not emerge spontaneously, but results from leadership efforts that have the capability to develop an advanced nation in order to be able to survive in a rapidly changing environment. This paper aims to describe the journey of dynamic governance capabilities in realizing the vision of an Independent, Prosperous and Madani Indonesia by Becoming the World's Leading Sharia Economic Center. This vision is a philosophical view and action plan for the Indonesia Islamic Economic Masterplan 2019-2024. Referring to this vision, the four main objectives are: (1) Increasing the scale of Islamic economic and financial business; (2) Increasing the ranking of the Global Islamic Economy Index; (3) Increased economic independence; and (4) Increasing the welfare index of the Indonesian people. To achieve this vision, four main strategies are used as references by stakeholders in the Islamic economy. These strategies are: (1) strengthening the halal value chain consisting of the food and beverage industry, tourism, Muslims, media, recreation, the pharmaceutical and cosmetics industry, and the renewable energy industry; (2) strengthening Islamic finance; (3) strengthening micro, small and medium enterprises (MSMEs); and (4) strengthening of the digital economy. As the four basic strategies that become the ecosystem supporting the main strategy, namely: (1) approval and governance support, (2) research and development capacity development; (3) Improving the quality and human resources; and (4) Awareness raising and public literacy.
Co-Authors Adira Nur Fatikasari Ahmad Sugianto Ahmad Taufiq Aries Musnandar Cita Astri Agustin Fikri Ali Zen Helmi Muhammad Hoirul Anam M.Manan, Yuliyanti Niki Puspita Sari Ricky Efendy Romli Muar Sherly Eky Pratiwi Suharyadi Sulistiyana Pertiwi