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Syawaluddin
STIE Professional Management College Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE INFLUENCE OF WORKLOAD AND INTELLECTUALS ON THE WORK ETHIC OF PT. MEGA BINTANG MAS MEDAN Wiriaty Wijaya; Syawaluddin; Aidil Putra; Thomas Sumarsan Goh
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 10 No 2 (2022): Volume 10 Nomor 2 2022
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v10i2.5633

Abstract

This research was conducted on employees who work at PT. Mega Bintang Mas Medan. The purpose of this study was to determine and analyze the influence of workload and intellectuality on the work ethic of employees. The population and sample in this study amounted to 31 people. The sampling technique used is saturated. Data collection techniques are by distributing questionnaires and interviews. Data analysis used multiple linear regression analysis. The conclusion in the study that simultaneously workload and intellectual have a positive and significant effect on the work ethic of employees of PT. Mega Bintang Mas Medan. Partially, the workload affects the work ethic of the employees of PT. Mega Bintang Mas Medan. Partially, intellectuals do not have a positive and significant effect on the work ethic of the employees of PT. Mega Bintang Mas Medan. The magnitude of the coefficient of determination can be seen from the value of Adjusted R Square is: 0.330 means Workload and Intellectuals are able to explain the work ethic of employees by 33.0% while the remaining 67.0% is influenced by variables not examined such as: organizational culture, work environment, motivation work, and so on.
THE EFFECT OF MARKETING MIX STRATEGY (7P) ON THE EFFECTIVENESS OF SALES OF PT. DUTAMULTI INTIOPTIC PRATAMA, TANJUNG MORAWA Christina Marsella; Syawaluddin; Mila Asmawiani Okta; Thomas Sumarsan Goh
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 11 No 1 (2023): Volume 11 Nomor 1 2023
Publisher : Universitas Putera Batam

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Abstract

This research was conducted on consumers who work at PT. Dutamulti Intioptic Pratama, Tanjung Morawa. The purpose of this study was to determine and analyze the effect of marketing strategy (7P) on the effectiveness of product sales. The population and sample in this study amounted to 60 people. The sampling technique used is saturated. Data collection techniques are by distributing questionnaires and interviews. Data analysis used multiple linear regression analysis. The conclusion in the study that simultaneously product, price, place, promotion, people, process, and physical evidence have a positive and significant effect on the effectiveness of product sales at PT. Dutamulti Intioptic Pratama, Tanjung Morawa. Partially, place has a positive and significant effect on the effectiveness of selling PT. Dutamulti Intioptic Pratama, Tanjung Morawa. Partially, physical evidence has a positive and significant effect on the effectiveness of selling PT. Dutamulti Intioptic Pratama, Tanjung Morawa, the remaining product, price, promotion, people, and process variables have no effect on the effectiveness of product sales of PT. Dutamulti Intioptic Pratama, Tanjung Morawa The magnitude of the coefficient of determination can be seen from the Adjusted R Square value is: 0.489 which means Product, Price, Place, Promotion, People, Process, Physical Evidence is able to explain Sales Effectiveness of 48.9% while the remaining 51.1% influenced by variables not examined such as: Market Segmentation, Price, Product Quality, and so on.
INFLUENCE OF DISTRIBUTION CHANNELS AND INFORMATION SYSTEMS MARKETING TO SALES EFFECTIVENESS PT. THE GREAT STAR OF MEDAN'S SUCCESS Winnie; Syawaluddin; Aidil Putra; Thomas Sumarsan Goh
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 10 No 2 (2022): Volume 10 Nomor 2 2022
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted on consumers who work at PT. Bintang Agung Sukses Medan. The purpose of this study is to determine and analyze the effect of distribution channels and marketing information systems on sales effectiveness. The population and sample in this study amounted to 42 people. The sampling technique used is saturated. Data collection techniques are by distributing questionnaires and interviews. Data analysis used multiple linear regression analysis. The conclusion in the study that simultaneously distribution channels and marketing information systems have a positive and significant effect on the sales effectiveness of PT. Bintang Agung Sukses Medan. Partially, the distribution channel has an effect on the sales effectiveness of PT. Bintang Agung Sukses Medan. Partially, the marketing information system has a positive and significant effect on the sales effectiveness of PT. Bintang Agung Sukses Medan. The magnitude of the coefficient of determination can be seen from the Adjusted R Square value is: 0.341 means that Distribution Channels and Marketing Information Systems are able to explain Sales Effectiveness by 34.1% while the remaining 65.9% is influenced by variables not examined such as: product discounts, market segmentation, product prices, and so on.
Co-Authors Aidil Putra Aidil Putra Christina Marsella Mila Asmawiani Okta Thomas Sumarsan Goh Thomas Sumarsan Goh Winnie Wiriaty Wijaya