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All Journal Ekonomi Bisnis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MABIS: Manajemen dan Bisnis
Ilsya Hayadi
Universitas Bengkulu
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Social Sciences Other

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PENGARUH ENJOYMENT, FLOW EXPERIENCE, TRUST TERHADAP INTENTION TO PLAY PADA GAME PLAYERUNKNOWN'S BATTLEGROUNDS (PUBG) MOBILE DI BENGKULU Ivan Kurnia; Muhartini Salim; Sularsih Anggrawati; Aprima Widanti; Ilsya Hayadi
Jurnal Ilmiah Ekonomi Bisnis Vol 24, No 3 (2019)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (646.963 KB) | DOI: 10.35760/eb.2019.v24i3.2173

Abstract

The purpose of this study were to determine the effect of enjoyment, flow experience, and trust toward the level of intention to play in online game  playerunknown's battlegrounds  (PUBG) mobile in Bengkulu. This study uses a quantitative approach using primary data obtained through online questionnaires. This study involved users of the game PUBG mobile in Bengkulu. The total sample in this study was 140 users of the game PUBG mobile in Bengkulu using the convenience sampling method. The data processing technique of this study used Statistical Package For Social Science (SPSS) software version 21.0. The analysis which is used including validity test, reliability test, and t test for hypothesis testing. The result revealed that; 1). Enjoyment has a positive and has a significant influence toward the level of intention to play; 2). Flow experience has a positive and has a significant influence toward the level of intention to play; 3). Trust has a positive and has a significant influence toward the level of intention to play felt by users of the PUBG mobile game in the  Bengkulu.
PERSEPSI RISIKO: MINAT DAN PERILAKU BERWISATA DI NEW NORMAL APAKAH MASIH SAMA? Ilsya Hayadi; M. Yasser Iqbal Daulay; Gerry Suryosukmono
Jurnal Ilmiah Ekonomi Bisnis Vol 28, No 2 (2023)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2023.v28i2.7225

Abstract

Wabah Covid-19 membuat masyarakat mulai merubah perilaku dan beradaptasi dengan kebiasaan hidup baru atau new normal. Penelitian ini meneliti minat dan perilaku berwisata di masa new normal dengan memasukkan variabel risiko (percieved risk) yang mempengaruhi behavior to visit dengan intention to visit sebagai mediasi. Penelitian ini juga memasukkan electronic word of mouth dan citra destinasi sebagai variabel independen yang juga mempengaruhi perilaku berkunjung dengan niat untuk berkunjung sebagai mediasi. Penelitian menggunakan pendekatan metode kuantitatif dengan 261 responden. Hasil yang didapatkan memperlihatkan adanya hubungan negatif dari persepsi risiko karena adanya kekhawatiran tertular virus Covid-19 terhadap niat untuk berkunjung (-0,325) maupun terhadap perilaku berkunjung dengan niat untuk berkunjung sebagai mediasi (-0,157). Variabel electronic word of mouth dan citra destinasi sama-sama memberikan pengaruh positif terhadap niat untuk berkunjung maupun terhadap perilaku berkunjung dengan niat untuk berkunjung sebagai mediasi. Hubungan yang memberikan pengaruh paling kuat dalam penelitian ini adalah pengaruh yang diberikan niat untuk berkunjung terhadap perilaku berkunjung dengan korelasi sebesar 0,484. Pengaruh yang diberikan dua dari tiga variabel independen (electronic word of mouth dan citra destinasi) dalam penelitian ini tergolong rendah. Perlu dilakukan penelitian kembali yang memperhatikan motivasi orang berwisata di masa new normal ini.
The Effect of Live Streaming on Impulse Buying from an Affordance Perspective on Tiktok Platform Aldi Maulana Putra; Ilsya Hayadi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.5056

Abstract

This research aims to examine the effect of live streaming (visibility, trading, and meta voicing) on impulse buying through immersion from an affordance perspective on the TikTok platform. The data used in this research is primary data. This research is included quantitative research with a purposive sampling technique. The population of this research consists of all individuals who have made purchases through live streaming on TikTok, with a total of 200 respondents. This research uses SEM-PLS version 4.0. The results of this research show that trading and meta voicing significant effect on immersion and impulse buying. Then immersion is able to mediate the trading and meta voicing with impulse buying. Meanwhile, visibility has no significant effect on immersion and impulse buying, and immersion is also unable to mediate the relationship between visibility and impulse buying.
Hedonic behavior in Shopee live shopping: social media marketing, celebrity endorser, and e-WOM on impulse buying Fitri Amanda Lestari; Ilsya Hayadi
Manajemen dan Bisnis Vol 23, No 1 (2024): March 2024
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v23i1.742

Abstract

 This study aims to investigate the influence of social media marketing on impulsive buying behavior and hedonic behavior, and whether hedonic behavior can mediate the relationship between Social media marketing and impulsive buying behavior. his research follows a quantitative-explanatory approach and specifically targets consumers actively participating in Shopee Live Shopping. The population size remains indeterminate, and the sample size is determined using purposive sampling techniques. the study aims to gather responses from 345 individuals. SEM-PLS method is used in this research and employed SmartPLS 4 for data processing. In this study, the significant relationships between Social Media Marketing, Celebrity Endorser, E-WOM, and Impulse Buying Behavior mediated by Hedonic Behavior have been discussed. The research findings indicate that marketing factors such as social media campaigns, celebrity endorsers, and positive consumer reviews play a crucial role in shaping impulsive buying behavior. These results align with The Theory of Planned Behavior, which explains that individual intentions play a key role in shaping consumer behavior.
Co-Authors Aldi Maulana Putra Aprima Widanti Gerry Suryosukmono Ivan Kurnia M. Yasser Iqbal Daulay Muhartini Salim Sularsih Anggrawati Tiara Amanda Lestari