Garuda - Garba Rujukan Digital

Implementasi Framework Codeigneter Dalam Pembuatan Sistem Informasi Peron Sawit Andri Nofiar .Am; Rahmad Akbar
ikraith-informatika Vol 5 No 3 (2021): IKRAITH-INFORMATIKA Vol 5 No 3 November 2021
Publisher : Fakultas Teknik Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1012.189 KB)

Proses penjualan buah sawit masih bersifat konvensional, hanya mengandalkan mediainteraksi antar peron sawit dan petani sawit secara langsung, sedangkan petani yang akanmenjual sawit harus datang ke tempat peron, untuk informasi harga masih diketahui hanya padasaat penjualan sawit dan pengelolaan data penjualan yang tidak tersusun secara rapi. Sebagaisolusi maka dibangunnya sistem informasi peron sawit berbasis web menggunakan frameworkcodeigniter dibuat menggunakan bahasa pemrograman PHP dan MySQL. Tujuan dibuat sistemini untuk menghindari monopoli harga serta mambantu petani sawit dan peron sawit untukinformasi komunikasi terbuka, meningkatkan daya saing bisnis yang terbuka dan sehat sesamaperon sawit. Hasil yang diharapkan adalah pengetahuan dan solusi untuk menghindari monopoliharga dengan sistem informasi yang berbasis web.

Strategi Mengembangkan Usaha Mikro, Kecil, Menengah (Umkm) di Kecamatan Bangkinang Kota dan Salo Dzulhijjah Yetti; Rahmad Akbar
Jurnal Sains dan Ilmu Terapan Vol. 5 No. 1 (2022): Juli : Jurnal Sains dan Ilmu Terapan
Publisher : Politeknik Kampar

Micro, Small, Medium Enterprises or UMKM are a category of small-scale businesses that are believed to be able to contribute to the economy of Kampar Regency. UMKM as a means to create the private sector so that the development of UMKM plays an important role in economic development. According to Law No. 9 of 1995, coaching and development is an effort made by the government, the business world and the community through the provision of guidance and reinforcement assistance to grow and improve the ability of small businesses to become strong and independent businesses and can develop into medium-sized businesses. The purpose of this study was to analyze the development of UMKM in Kampar Regency. The population is UMKM actors and UMKM consumers, the research sample is 98 UMKM actors and 96 UMKM consumers. This research uses the SWOT method. The results show that the SWOT strategy is very helpful for developing UMKM. Keywords— UMKM, Development, SWOT

Analisa Pemanfaatan Digital Marketing Dalam Meningkatkan Penjualan UMKM di Kabupaten Kampar Rahmad Akbar; T.Yoga Winanda; Merlia Rahmayani; Dzulhijjah Yetti; Harmi Yelmi
Jurnal Sains dan Ilmu Terapan Vol. 5 No. 2 (2022): Desember : Jurnal Sains dan Ilmu Terapan
Publisher : Politeknik Kampar

Digital marketing has grown very rapidly since the high use of the internet. This level of use is triggered by the presence of smartphones at very affordable prices. But the use of digital marketing is not widely realized by business people, especially SMEs in Kampar Regency. Most SMEs in this city think that digital marketing is a place for transactions to occur, this is very different from the actual meaning of digital marketing. Social media used for digital marketing is not only focused on social media that is intentionally created for SMEs, but also social media owned by employees or employees of these SMEs. So that product marketing has a wider reach, and thus product sales from SMEs in Kampar Regency also increase.

Analisis Strategi Pemasaran Produk Permata Sari Dalam Meningkatkan Penjualan Menggunakan Metode Benchmarking Dan SWOT T.Yoga Winanda; Rahmad Akbar
Jurnal Sains dan Ilmu Terapan Vol. 5 No. 2 (2022): Desember : Jurnal Sains dan Ilmu Terapan
Publisher : Politeknik Kampar

Home Industry Permata Sari merupakan industri yang membuat produk roti. permasalahan yang dihadapi oleh Permata Sari adalah menurunnya tingkat penjualan. Tujuan penelitian yang dilakukan adalah menentukan keunggulan pesaing dengan metode benchmarking dan mengetahui kekuatan, kelemahan, peluang, ancaman, serta merancang strategi pemasaran dalam upaya meningkatkan penjualan. Hasil yang diperoleh dari pengolahan benchmarking terdapat banyak keunggulan yang dimiliki pesaing. Hasil yang diperoleh dari perhitungan SWOT adalah kekuatan Permata Sari adalah produk rasanya enak, kelemahan yang dimiliki oleh perusahaan ini adalah variasi produk sedikit dibanding, peluang yang dimiliki oleh perusahaan adalah tingginya loyalitas konsumen terhadap produk perusahaan dan ancaman dari perusahaan ini adalah bermunculan produk yang sejenis dan didapat beberapa strategi pemasaran dari matrik SWOT.

Analisis Pengembangan Strategi Pemasaran Produk Yourdayflower Dalam Meningkatkan Penjualan Menggunakan Metode SWOT Rahmad Akbar; T.Yoga winanda; Dzulhijjahyetti; Merlia Rahmayani; Harmi Yelmi
Jurnal Sains dan Ilmu Terapan Vol. 3 No. 1 (2020): Juli : Jurnal Sains dan Ilmu Terapan
Publisher : Politeknik Kampar

Abstract- Yourdayflower is an industry that makes bucket products. the problem faced by Yourdayflower is the declining level of sales. The purpose of the research conducted is to determine the advantages of competitors by knowing strengths, weaknesses, opportunities, threats, and designing marketing strategies in an effort to increase sales. The results obtained from processing the SWOT calculation are Yourdayflower's strengths are attractive product designs, Yourdayflower's weaknesses are the product variations that are few in comparison, the opportunities that the company has are high consumer loyalty to Yourdayflower products and the threat from this company is the emergence of similar products and obtained several marketing strategies from the SWOT matrix.Keywords: Yourdayflower, SWOT.

Analisis Strategi Bauran Pemasaran (7p) Berdasarkan Segmenting, Targeting, Dan Positioning Untuk Meningkatkan Penjualan Pada Usaha Rumah Makan Nirvana rahmad akbar
Jurnal Sains dan Ilmu Terapan Vol. 4 No. 1 (2021): Juli : Jurnal Sains dan Ilmu Terapan
Publisher : Politeknik Kampar

Rumah Makan Nirvana merupakan salah satu usaha yang ikut meramaikan pasar sektor industri makanan cepat saji di Pekanbaru panam khususnya di Perumahan Paradis. Sebagai usaha baru Rumah Makan Nirvana perlu menganalisis strategi pemasaran yang tepat untuk dapat bersaing dalam memperebutkan pangsa pasar. Penelitian ini bertujuan untuk menentukan segmenting, targeting dan positioning usaha Rumah Makan Nirvana, menganalisis pengaruh variabel bauran pemasaran (7P) terhadap keputusan pembelian makanan di Rumah Makan Nirvana, dan menganalisis strategi bauran pemasaran (7P) yang efektif untuk meningkatkan omset penjualan berdasarkan analisis segmenting, targeting dan positioning. Segmen yang dipilih menjadi target sasaran Rumah Makan Nirvana adalah segmen mahasiswa yang pada umumnya berusia 20-25 tahun. Rumah Makan Nirvana memiliki positioning tingkat menengah bagi masyarakat khususnya dari segi pendapatan yang di dapat oleh pemilik Rumah Makan Nirvana lebih rendah dibandingkan Rumah Makan Pesaing yaitu Rumah Makan Dua Bunda. Kata kunci— Segmenting, Targeting, Positioning, Bauran Pemasaran (7P)

Penggunaan Aplikasi Canva Untuk Membuat Konten Gambar pada Media Sosial Sebagai Upaya Hasil Produk UMKM di Desa Kebun Durian Kabupaten Kampar Antoni Pribadi; Andri Nofiar, Am; Indah Purnama Putri; Rahmad Akbar; Dzulhijjah Yetti; Ardiansyah Hamid; Merlia Rahma Yani; Nofrifaldi
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 4 No. 2 (2023): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) AMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v4i2.223

Currently, MSME stakeholders are facing problems in selling their products as they often focus too much on the production process and do not balance marketing and advertising. When a product is produced in large quantities, it becomes difficult to sell quickly. Advertising is usually done by word of mouth or by displaying products in local stores. Efforts to overcome MSME marketing include providing training to his MSME stakeholders through digitization. Digitization of MSME is an attempt by an MSME subject to digitize the marketing of his MSME products. Simply put, it makes it easier for business people to sell their products online in an increasingly demanding technology age. One of his ways to digitize MSME product marketing is with the Canva application. Canva is an online design program that offers video, image or photo editing, graphic design and more. The service activities conducted are intended to provide insight into the use of social media by MSMEs in conducting promotions and creating engaging and easy-to-implement product content. Training will also be provided to MSMEs in Kebun Durian Village to utilize the results of MSMEs in promoting digital technology. Up to 34 trainees were able to create mockups and logo designs using his Canva application as an advertising medium to increase the sales value of their MSME products.

Penggunaan Aplikasi Canva Untuk Membuat Konten Gambar pada Media Sosial Sebagai Upaya Hasil Produk UMKM di Desa Kebun Durian Kabupaten Kampar Antoni Pribadi; Andri Nofiar, Am; Indah Purnama Putri; Rahmad Akbar; Dzulhijjah Yetti; Ardiansyah Hamid; Merlia Rahma Yani; Nofrifaldi
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 4 No. 2 (2023): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v4i2.223

Currently, MSME stakeholders are facing problems in selling their products as they often focus too much on the production process and do not balance marketing and advertising. When a product is produced in large quantities, it becomes difficult to sell quickly. Advertising is usually done by word of mouth or by displaying products in local stores. Efforts to overcome MSME marketing include providing training to his MSME stakeholders through digitization. Digitization of MSME is an attempt by an MSME subject to digitize the marketing of his MSME products. Simply put, it makes it easier for business people to sell their products online in an increasingly demanding technology age. One of his ways to digitize MSME product marketing is with the Canva application. Canva is an online design program that offers video, image or photo editing, graphic design and more. The service activities conducted are intended to provide insight into the use of social media by MSMEs in conducting promotions and creating engaging and easy-to-implement product content. Training will also be provided to MSMEs in Kebun Durian Village to utilize the results of MSMEs in promoting digital technology. Up to 34 trainees were able to create mockups and logo designs using his Canva application as an advertising medium to increase the sales value of their MSME products.

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