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All Journal Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan SINTESA Jurnal Ekonomi, Manajemen, Akuntansi
Nining Kurniasih
Fakultas Ekonomi Dan Bisnis Universitas Sebelas April Sumedang
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Nining PENGARUH KEPATUHAN WAJIB PAJAK TERHADAP REALISASI PENERIMAAN PAJAK PARKIR DI KABUPATEN SUMEDANG: PENGARUH KEPATUHAN WAJIB PAJAK TERHADAP REALISASI PENERIMAAN PAJAK PARKIR DI KABUPATEN SUMEDANG Deni Istiono. MM; Nining Kurniasih; Ai Nunung Sri Haryati
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 2 (2022): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i2.2996

Abstract

Abstract: The main problem in this research is the not optimal Parking Tax. Parking tax is a type of regional tax that is quite potential as a source of revenue for the City of Sumedang. The purpose of this study was to determine the effect of taxpayer compliance on the realization of parking tax revenues in Sumedang Regency. This research method uses descriptive survey method with a quantitative approach. The population in this study was all parking taxpayers in Sumedang Regency by taking saturated sampling techniques. The data source is a type of primary data with a questionnaire as an instrument given to 73 respondents with a Likert scale of 1 to 5. The statistical method used is a simple linear regression analysis. This study shows there is a strong correlation between taxpayer compliance with the realization of parking tax revenues by 76.1%. The coefficient of determination of the remaining 57.9% of 42.1% is influenced by other factors not discussed in this study. The results of the regression analysis are expressed by the equation Y = 13,995 + 0,692x with a tcount of 9,884> a table of 1,66660 with the hypothesis of this study accepted.
Pengaruh Electronic Word Of Mout Keputusan Pembelian Produk Scarlett Whitening Pada Marketplace Shopee : Pengaruh Electronic Word Of Mouth Dan Lifestyle Terhadap Keputusan Pembelian Produk Scarlett Whitening Pada Marketplace Shopee (Studi Kasus Pada Mahasiswa Fakultas Ekonomika Dan Bisnis Universitas Majalengka) Deni Istiono. MM; Nining Kurniasih
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 03 (2023): September
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i03.7073

Abstract

Abstract. Increasingly sophisticated technological developments indirectly impact consumer lifestyles and behavior when making purchasing decisions online. The more businesses competing in the same field, the more careful and intelligent consumers will be in choosing products that suit their needs and desires. Purchase decisions made by consumers describe how far marketers are in trying to market a product to consumers. This study aims to determine the effect of electronic word of mouth and lifestyle on purchasing decisions for Scarlett Whitening products on the Shopee marketplace. The method used in this study is a survey method with a descriptive analysis approach and verification analysis. The population in this study were students of the Faculty of Economics and Business, University of Majalengka with a total sample of 100 respondents. The sampling technique used is incidental sampling. The data collection used is by distributing questionnaires using a Likert scale measurement. The data analysis used is multiple linear regression analysis, and the coefficient of determination is first tested by classical assumptions and then tested by the hypothesis. The results of this study indicate that partially electronic word of mouth has a positive and significant effect on purchasing decisions. This means that the better electronic word of mouth is given, the higher the level of decision to purchase Scarlett Whitening products on the Shopee marketplace. Lifestyle has a positive and significant effect on purchasing decisions. This means that the better the lifestyle is, the higher the level of decision to purchase Scarlett Whitening products on the Shopee marketplace. Keywords : Electronic Word Of Mouth, Lifestyle, Purchase Decision
Analysis of Employee Performance at the Sumedang Employment BPJS Nining Kurniasih; Salsabila, Salsabila,
SINTESA Vol. 14 No. 2 (2023): Sintesa
Publisher : SINTESA

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Abstract

The research focuses on the performance of employees at the Sumedang Employment BPJS. The purpose of this study was to determine employee performance, performance problems and efforts to overcome performance problems at the Sumedang Regency Employment BPJS office. This research uses qualitative research methods. In analyzing the research data using Milles andHuberman model analysis starting from data collection, data reduction, datapresentation and data conclusions. Based on the results of observations, interviews and data analysis, it is concluded that employee performance is sufficient but not optimal. BPJS Employment Sumedang employees experience decreased work motivation, still make mistakes in terms of writing reports, inputting data, calculating reports, employee accuracy in their work is not good enough, still procrastinate their work and there is still miscommunication. Efforts made to overcome employee performance problems by conducting briefing activities, holding weekly evaluations, morning exercises once a week, family gatherings.
The Effect of Temporary Syirkah Funds and Other Comprehensive Income on the Capital Performance of Bank Syariah Indonesia Periode 2019-2021 Shofia Annisa Ratnasari; Nining Kurniasih; Yuyun Yuningsih
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 3: Maret 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i3.3540

Abstract

Working capital can be interpreted as funds that must be available to finance the company's daily operations. This study aims to examine the effect of temporary syirkah funds and other comprehensive income on capital performance in Islamic Banks in Indonesia during the 2019-2021 period. The method used in this study is a quantitative method using secondary data from monthly financial reports and obtaining as many as 36 samples. The data analysis method used is descriptive statistical testing, classical assumption testing, and multiple analysis testing with the help of the SPSS 29 program. The results of this study show; (1) temporary syirkah funds partially have a significant effect on capital performance at PT Bank Syariah Indonesia for the 2019-2021 period; (2) other comprehensive income partially have a significant effect on capital performance at PT Bank Syariah Indonesia for the 2019-2021 period; and (3) temporary syirkah funds and other comprehensive income simultaneously have a significant effect on capital performance.
Deni Pengaruh Pemanfaatan Sosial Media, Motivasi Dan Pengetahuan Bisnis Terhadap Minat Berwirausaha (Studi Pada Mahasiswa Fakultas Ekonomika dan Bisnis Universitas Majalengka) Nining Kurniasih; Deni Istiono; Pupung Pamungkas
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 2 (2025): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i2.14999

Abstract

The role of entrepreneurship can have an influence on the economic improvement of a country, one of which is MSMEs. The better MSMEs in a country, the better the economic growth in that country. Against the background of low interest in entrepreneurship among students. This study aims to find out how the influence of Social Media Utilization, Motivation and Business Knowledge on Interest in Entrepreneurship in Students of the Faculty of Economics and Business, University of Majalengka. The method used is survey method with a verification descriptive approach. The population in this study were 6th and 8th semester students of the Faculty of Economics and Business, Majalengka University who had studied entrepreneurship courses, with a sample of 100 people. The instrument test used in this study is the validity and reliability test. The analytical tools used in this study are the classical assumption test, multiple linear regression analysis, analysis of the coefficient of determination and hypothesis testing for partial tests using the t test and simultaneous tests using the f test. The results showed that social media utilization was in the very high category, motivation was in the high category and business knowledge was in the very high category. The results of hypothesis testing show partially and simultaneously that social media utilization, motivation and business knowledge have a significant effect on entrepreneurial interest.
Deni CITRA MEREK, KEPUASAN PELANGGAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN MS Glow Majalengka: LOYALITAS PELANGGAN MS Glow Majalengka Deni Istiono; Pupung Pamungkas; Nining Kurniasih
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 7 No. 2 (2026): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

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Abstract

ABSTRACT MS Glow is a local skincare brand in Indonesia that has successfully built a strong market position, including in Majalengka Regency. This research is motivated by MS Glow’s ability to maintain its presence in the beauty industry amid fluctuations and competition from other brands. Customer loyalty refers to a strong commitment from customers to continue purchasing and supporting preferred products in the future. Loyalty plays an important role in business sustainability because loyal customers tend to make repeat purchases and recommend products to others. The success of building customer loyalty is closely related to the roles of brand image, customer satisfaction, and trust. These three variables are considered important in shaping customer loyalty, as a positive brand image, high levels of customer satisfaction, and strong customer trust can encourage repeat purchases and recommendations to others. This study uses a quantitative method with a descriptive verificative approach. The research population consists of MS Glow customers in Majalengka Regency, whose exact number is unknown. A sample of 100 respondents was obtained using a non-probability sampling technique with an accidental sampling method. Data were collected through online questionnaires and analyzed using SPSS. The results show that brand image and customer satisfaction have a positive and significant effect on customer loyalty, while trust does not affect customer loyalty
Co-Authors Ai Nunung Sri Haryati DENI ISTIONO Pupung Pamungkas Pupung Pamungkas Salsabila, Salsabila, Shofia Annisa Ratnasari Yuyun Yuningsih