Article Per Year (5 Year)
p-Index From 2021 - 2026
1.978
P-Index
This Author published in this journals
All Journal REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL ILMIAH MAKSITEK Journal of Social Science Jurnal Impresi Indonesia Majalah Iptek Politeknik Negeri Medan Polimedia Journal of Comprehensive Science Journal of Social Science International Journal of Economics, Management and Accounting Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat dan Desa (PASSA) Harmony Management: International Journal of Management Science and Business
Benhur Pakpahan -
Politeknik Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Physics Public Health Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
PENGARUH HARGA, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MINUMAN BOBA QUIQUINIAN DI KAWASAN MEDAN JOHOR Sudarsono, Sudarsono; Napitupulu, Tosanov T.P.; Silaen, Jonni Haonangan; Pakpahan, Benhur; Tarigan, Sabarita
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.35822

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga, citra merek, kualitas produk terhadap keputusan pembelian produk Boba Quiquinian Drink di wilayah Medan Johor dan dapat memperkaya model penelitian yang menganalisis keputusan pembelian suatu produk, khususnya mengenai faktor-faktor yang mempengaruhi pengaruh harga, citra merek dan kualitas produk terhadap keputusan pembelian produk Boba Quiquinian Drink varian Bubble Tea. Hasil penelitian ini dapat bermanfaat dan dapat dijadikan bahan pertimbangan bagi para pengusaha untuk mengutamakan faktor-faktor dalam usaha jasa minuman agar dapat berkembang dengan baik. Penelitian ini menggunakan metode kuantitatif untuk melanjutkan penelitian sebelumnya. Sampel yang diambil adalah konsumen Boba Quiquinian Drink yang membeli bubble tea di outlet wilayah Medan Johor. Dengan menggunakan metode sampel yaitu purposive sampling. Analisis data yang digunakan meliputi regresi linier berganda, uji F, uji t, koefisien determinasi dan koefisien korelasi.
Implementasi Digital Marketing dalam Meningkatkan Daya Saing UMKM Keripik Permata di Kisaran Timur Jonni Hamonangan Silaen; Benhur Pakpahan; Rehulina Bangun; Supaino Supaino; Sabarita Tarigan
Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat Vol. 3 No. 4 (2025): Oktober: Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/inber.v3i4.1149

Abstract

A digital marketing mentoring program is an effective strategy for increasing the competitiveness of micro, small, and medium enterprises (MSMEs) in the digital economy era. The objective of this community service activity is to strengthen the marketing of the Permata Chips MSME through the utilization of social media, creative content production, and optimization of consistently scheduled online promotions. The methods used in implementing this program include training, direct mentoring, and content implementation to support online promotional activities. Results show a significant increase in promotional reach, more active customer interaction, improved brand perception, and increased transactions and repeat purchases. The implementation of digital marketing also provides benefits in the form of broader market expansion across regions and efficiency in the product offering process. This program is expected to become a model of capacity-based mentoring that can be replicated by other MSMEs, with implications for strengthening marketing accountability and the future sustainability of MSME businesses.
Co-Authors Bernadetta A. J. Simbolon Cahyoginarti, Cahyoginarti Dameria Naibaho Darmawati Darmawati Simanjuntak - Desfrida, Mardelia Friska Sipayung Imnadir Jonni Hamonangan Silaen Muhammad Zuardi Napitupulu, Tosanov T.P. Purba, Angelia Purba, Arlina Ratna Ratna Rehulina Bangun Rosanti , Raina SABARITA TARIGAN Silaen, Jonni Haonangan Simatupang, Eva Sudarsono SUDARSONO SUDARSONO Supaino Supaino Tosanov TP Napitupulu