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All Journal Edusight International Journal of Multidisciplinary Studies (EIJOMS)
Noor Rahmawati
School of Life Sciences and Technology, Institut Teknologi Bandung
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education

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Health Promotion with a Resource-advantage Based Theory Towards P-Care Services Excellent Lusianti, Dina; Rahmawati, Noor; Ni’am, Infijarun
Edusight International Journal of Multidisciplinary Studies Vol. 2 No. 3 (2025): International Journal of Law Social Sciences and Management
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/eijoms.v2i3.161

Abstract

The scarcity of competitive resources poses a challenge for first-level health facilities in delivering health services, which can impact the quality of health promotion. This study aims to develop a health promotion model based on the Theory of Resource-Based Competitive Advantage, integrated with the value of religiosity. Through a literature study, this research found that humanist resources, unique resources, and the reconfiguration of technological resources integrated with religious values will have an impact on delivering excellent service, which leads to mastery of market positions. Competition between health facilities to provide mutual benefit to JKN Participants is not necessarily to seek world benefits alone. The support of the first-level health facilities will contribute to the sustainability of the JKN program.
Co-Authors Dina Lusianti Ni’am, Infijarun