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All Journal Performance Jurnal Ilmu Manajemen dan Akuntansi Terapan Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education Journal of Advances in Accounting, Economics, and Management AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Jurnal Pengabdian Masyarakat
Abdullah Zailani
Fakutlas Ekonomi UNSIQ Jawa Tengah
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Consumer Motivation Moderates the Influence of Product Quality and Brand on Consumer Satisfaction in Shopee E-Commerce Users Zailani, Abdullah; Kusworo, Ahmad Dzulfikri Budi
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 1 No. 3 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v1i3.928

Abstract

The object of this research is Jemur Wonosari E-Commerce Users. The population in this study was 350 respondents. Meanwhile, the sample in this research consisted of 78 E-Commer consumer respondents. The purpose of this research was to test and analyze the influence of product quality on consumer satisfaction, to test and analyze the influence of product brands on consumer satisfaction, to test and analyze motivation moderating product quality on consumer satisfaction, to test and analyze the moderating motivation of product brands on consumer satisfaction. This research is quantitative research. The analysis technique in this research uses partial last square. The results of testing hypothesis 1 show that product quality has a significant effect on consumer satisfaction, the results of testing hypothesis 2 show that product brand has a significant effect on consumer satisfaction, the results of hypothesis 3 show that consumer motivation moderates product quality and has a significant effect on consumer satisfaction, while the results of testing hypothesis 4 show that Consumer motivation moderates product brand and has a significant effect on consumer satisfaction.
Co-Authors -, Djawoto Al Muslim, Mujahid Azizah, Fadillah Nur Budiyanto - Kusworo, Ahmad Dzulfikri Budi LAKSONO SUMARTO, LAKSONO Lisa Anggraini Putri Purnamasari, Eva Sabila, Renata Seva Susilo, Andri Tira Nur Fitria, Tira Nur