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All Journal JURNAL AKUNTANSI UNIVERSITAS JEMBER Akuntansi : Jurnal Akuntansi Integratif Jurnal Abdi Insani Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) AJAD : Jurnal Pengabdian kepada Masyarakat Jurnal Abdi Panca Marga ASERSI : Jurnal Akuntansi Terapan dan Bisnis VALUE: Journal of Business Studies Jurnal RAK (Riset Akuntansi Keuangan)
Indah Purnamawati
STMIK AMIKOM Purwokerto
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Pengembangan Potensi Komoditas Mawar sebagai Kreasi Berkelanjutan pada Aspek Ekonomi Kreatif Desa Karangpring Sayekti, Yosefa; Purnamawati, Indah; Irmadariyani, Ririn; Putri, Adhelia Febriana; Rahmadani, Alvi; Pratama, Theodicy Kristian; Adhani, Brillian Farel; Maskur, Zevicha Angelita Berlian; Abu Bakar, Nor Mazlina; Aprillianto, Bayu
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): APRIL 2026
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v6i1.743

Abstract

Rose cultivation in Karangpring Village, Jember Regency, has long been trapped in a low-value commodity chain — sold as fresh cut flowers for grave ceremonies, with farmers earning well below the regional minimum wage. This community service program addresses that gap by applying a creative economy approach to transform raw rose commodities into marketable food and non-food products, including rose syrup, rose jam, bakpia, reed diffusers, and aromatherapy candles. The program was carried out through Focus Group Discussions (FGD), hands-on production training, and structured mentoring sessions with the Women Farmers Community (Kelompok Wanita Tani), covering product development, brand identity, and digital marketing through platforms such as Shopee and Instagram. Beyond product diversification, the program pursued a broader objective: building a self-sustaining creative economy community under village government oversight, capable of managing production, distribution, and market expansion independently. Outcomes indicate a positive shift in community capacity, with consistent participation across five to ten sessions and early market traction through repeat orders at the local level. The program also contributes to the Sustainable Development Goals (SDGs), particularly in the areas of economic welfare, commodity literacy, and responsible resource use. Scaling this initiative from a community unit to a full creative industry will require strategic investment and partnership — a challenge that remains open.
Co-Authors Abu Bakar, Nor Mazlina Adhani, Brillian Farel Adhani, Karenina Dwi Agung Prayitno Agustin, Dania Safira Ahmad Roziq Aisa Tri Agustini Aulia, Tazqia Bambang Irawan Bayu Aprillianto Bunga Maharani Ilannajah, Annufus Kholidah, Amilatul Kusumawati, Indah Lilik Farida Mardiana, Hanun Ria Marshelina, Riska Maskur, Zevicha Angelita Berlian Mulyono, Resha Dwi Ayu Pangesti Musi, Mardiajeng Pawestri Nining Ika Wahyuni Novi Wulandari Nur Hisamuddin Oktaviani Ari Wardhaningrum Parastuti, Dita Yuninalita Dian Paulinda Awuy, Vinta Pratama, Theodicy Kristian Puspita, Dewi Ayu Putri, Adhelia Febriana Qomaria, Firzanah Yahya Rahmadani, Alvi Ririn Irmadariyani Rosita, Vivi Mella Sianipar, Charlotte Aulia Putri Soeprapto, Devina Elmira Soeprapto Yosefa Sayekti