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All Journal agriTECH YUME : Journal of Management Bioeduca : Journal of Biology Education Journal of Health Research Science Journal of Social Studies, Arts and Humanities (JSSAH) Tintamas: Jurnal Pengabdian Indonesia Emas
Dyah Ayu Puspitasari
Fakultas Hukum Universitas Brawijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh pemberdayaan kader Jumantik terhadap perilaku pencegahan demam berdarah dengue di Karangbesuki Malang Puspitasari, Dyah Ayu; Hadi, Sugianto; Lala, Handy
Journal of Health Research Science Vol. 4 No. 02 (2024): Journal of Health Research Science
Publisher : Lembaga Penelitian Sekolah Tinggi Ilmu Kesehatan Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34305/jhrs.v4i2.1223

Abstract

Latar Belakang: Demam berdarah dengue menjadi masalah kesehatan utama di Indonesia saat 2023, dengan jumlah kasus ada 57.884 kasus dan 422 kematian yang dilaporkan oleh Kementerian Kesehatan (Kemenkes). Penelitian ini bertujuan untuk mengkaji bagaimana pemberdayaan kader jumantik di Kelurahan Karang Besuki, wilayah Puskesmas Mulyorejo mempengaruhi upaya masyarakat untuk terhindar dari penyakit demam berdarah dengue (DBD).Metode: Penelitian kuantitatif ini yang menggunakan one-group pre-post design dan pendekatan total sampling. Lembar observasi berupa kuesioner pengetahuan dan sikap. Responden penelitian berjumlah 50 orang.Hasil: Hasil penelitian menandakan yaitu pengetahuan (p=0,003), sikap (p=0,004), dan perilaku (p=0,000) saling dipengaruhi, dengan nilai p sejumlah 0,000 ≤ 0,05.Kesimpulan: Hasil penelitian menandakan yaitu pemberdayaan kader jumantik memengaruhi perilaku di Kelurahan Karang Besuki, wilayah operasional penelitian, dalam hal pencegahan demam berdarah dengue.
Pengaruh Event Marketing dan Kredibilitas Influencer Terhadap Loyalitas Merek Melalui Keputusan Pembelian (Studi Kasus pada Erigo Store) Puspitasari, Dyah Ayu; Yunani, Akhmad
YUME : Journal of Management Vol 5, No 2 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i2.1578

Abstract

Abstrak Erigo Store merupakan merek lokal asal Indonesia yang bergerak di bidang pakaian. Erigo Store baru saja mengikuti event New York Fashion Week dengan menggandeng sejumlah influencer besar Indonesia. Penelitian ini dilakukan dengan metode kuantitatif dan analisis deskriptif dengan melibatkan 288 responden. Teknik sampling yang digunakan yakni probability sampling dan menggunakan bantuan Smart PLS 3.3.5. Temuan pada penelitian ini untuk menguji pengaruh event marketing dan kredibilitas influencer terhadap keputusan pembelian dan implikasinya terhadap loyalitas merek Erigo Store. Hasil temuan dalam penelitian ini menunjukkan bahwa event marketing (X1) dan kredibilitas influencer (X2) secara bersama berpengaruh signifikan terhadap keputusan pembelian (Y) dengan Fhitung (662,67) > Ftabel(2,63) dan nilai signifikansi <0,05; event marketing (X1) berpengaruh signifikan terhadap keputusan pembelian (Y) dengan thitung(5,545) > ttabel(1,96) dan nilai signifikansi <0,05; kredibilitas influencer (X2) berpengaruh signifikan terhadap keputusan pembelian (Y) thitung(8,053) > ttabel(1,96) dan nilai signifikansi <0,05; event marketing (X1) dan kredibilitas influencer (X2) secara bersama berpengaruh signifikan terhadap loyalitas merek (Z) dengan Fhitung (765,94) > Ftabel(2,63) dan nilai signifikansi <0,05; event marketing (X1) berpengaruh signifikan terhadap loyalitas merek (Z) dan thitung(0,238) < ttabel(1,96) dengan nilai signifikansi >0,05; kredibilitas influencer (X2) berpengaruh signifikan terhadap loyalitas merek (Z) thitung(4,631) > ttabel(1,96) dan nilai signifikansi <0,05; event marketing (X1) berpengaruh signifikan terhadap loyalitas merek (Z)  melalui keputusan pembelian (Y) sebesar 20,5% dan kredibilitas influencer (X2) berpengaruh signifikan terhadap loyalitas merek (Z) melalui keputusan pembelian (Y) sebesar 28,7%. Kata Kunci: Event Marketing, Kredibilitas Influencer, Keputusan Pembelian, Loyalitas Merek. AbstractErigo Store is a local brand from Indonesia which is engaged in clothing. Erigo Store recently participated in the New York Fashion Week event by cooperating with a number of major Indonesian influencers. This research was conducted with quantitative methods and descriptive analysis involving 288 respondents. The sampling technique used is probability sampling and uses the help of Smart PLS 3.3.5. The findings in this study are to examine the effect of event marketing and influencer credibility on purchasing decisions and their implications for brand loyalty at Erigo Store. The findings in this study indicate that event marketing (X1) and influencer credibility (X2) together have a significant effect on purchasing decisions (Y) with Fcount (662,67) > Ftable(2,63) and significance value <0.05; event marketing (X1) has a significant effect on purchasing decisions (Y) with tcount(5.545) > ttable(1.96) and significance value <0.05; influencer credibility (X2) has a significant effect on purchasing decisions (Y) tcount(8.053) > ttable(1.96) and significance value <0.05; event marketing (X1) and influencer credibility (X2) together have a significant effect on brand loyalty (Z) with Fcount (765.94) > Ftable(2.63) and a significance value <0.05; event marketing (X1) has a significant effect on brand loyalty (Z) and tcount (0.238) < ttable (1.96) with a significance value of > 0.05; influencer credibility (X2) has a significant effect on brand loyalty (Z) tcount(4.631) > ttable(1.96) and significance value <0.05; event marketing (X1) has a significant effect on brand loyalty (Z) through purchasing decisions (Y) by 20.5% and influencer credibility (X2) has a significant effect on brand loyalty (Z) through purchasing decisions (Y) by 28.7%. Keywords: Event Marketing, Credibility Influencer, Purchase Decisions, Brand Loyalty.
Pelatihan digital marketing dalam meningkatkan penjualan pada UMKM Tenggok di Desa Tegaron Kecamatan Banyubiru Kabupaten Semarang Puspitasari, Dyah Ayu; Kurniawati, Dias Tasya; Sari, Putri Diana Dewita; Nourmawati, Ridha; Cahyawati, Rista; Wirmansyah, Wignyo Maulana; Fadhilah, Zulfa Nur
Tintamas: Jurnal Pengabdian Indonesia Emas Vol. 1 No. 2 (2024): Tintamas: Jurnal Pengabdian Indonesia Emas
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/tintamas.v1i2.1030

Abstract

Tenggok is a handicraft made manually, functioning as a container or place to carry goods and equipment. Tegaron Village is one of the villages in Banyubiru District, Semarang Regency, which produces bags made from bamboo. Sales of Tenggok are still relatively low because they are only sold to local people. This is due to the lack of knowledge regarding marketing strategies and the use of technology in marketing products. This research aims to introduce digital marketing methods to UMKM in Tegaron village to increase sales in the modern market. A survey involving approximately 25 UMKM actors active in the making of Tenggok showed that they still use social media minimally. It could be said that no one uses social media because most don't know about it. The research results show that this socialization is useful in opening insight into digital literacy. UMKM players can accept and view the importance of the influence of social media as a productivity tool and implement it well with appropriate policies.
The Effectiveness of the STAD Cooperative Learning Model in Enhancing Students’ Conceptual Understanding in Biology at Senior High School Level Puspitasari, Dyah Ayu; Fatikhah, Nurul
Journal of Social Studies Arts and Humanities (JSSAH) Vol 3, No 3 (2023): Vol 3, No 3 (2023): Journal of Social Studies, Arts and Humanities
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jssah.v3i3.1667

Abstract

This study aims to examine the effectiveness of the Student Teams Achievement Division (STAD) cooperative learning model in improving students’ conceptual understanding of biology at the senior high school level. The research was conducted at SMA Negeri 1 Tempel, Yogyakarta, Indonesia, using a quasi-experimental design with a one-group pretest–posttest approach. A total of 32 students from class X MIA 2 participated in the study. Data were collected using multiple-choice tests administered through the Quizizz platform to measure students’ comprehension before and after the implementation of the STAD model. The normalized gain score analysis showed an average value of 0.407, indicating a medium level of effectiveness. Statistical testing using a single mean Z-test confirmed that the posttest results significantly improved compared to the pretest. The findings demonstrate that the STAD cooperative learning model promotes active participation, collaboration, and critical thinking among students, leading to better conceptual mastery. This research highlights the pedagogical value of cooperative learning strategies such as STAD in fostering meaningful and engaging science learning experiences in secondary education.
The Effect of Sodium Tripolyphosphate and Guar Gum on Physical Characteristics of Analog Rice from Gaplek Flour Puspitasari, Dyah Ayu; Pudjianto, Karjawan; Darussalam, Abdullah; Wicaksana, Galuh Hendhitya; Hastuti, Heru Pitria
agriTECH Vol 44, No 2 (2024)
Publisher : Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/agritech.78300

Abstract

Gaplek flour is a processed product of cassava preservation abundant during the harvest season in Lampung Province. The high carbohydrate content in cassava facilitates the processing of gaplek flour into carbohydraterich food source, such as analog rice. Therefore, this study aimed to investigate the effect of adding STPP and guar gum on the formulation of analog rice made from 70% gaplek flour and 30% corn flour. Analog rice was produced using the extrusion method with a twin-screw extruder. The results showed that the addition of STPP did not affect water absorption characteristics. The solubility of rice in deep water also decreased with increasing amounts of STPP and guar gum. Meanwhile, guar gum significantly increased water absorption and reduced the solubility of rice in water. The degree of gelatinization decreased with the addition of both materials. The addition of 0.3-0.5% STPP and 0.5-2% guar gum had no significant effect on hardness, stickiness, elasticity, and cohesiveness of analog rice prepared using a cooker.
Analisis Hasil Penelitian Biologi Sebagai Sumber Belajar Materi Jaringan Pada Tumbuhan Puspitasari, Dyah Ayu; Salamah, Zuchrotus
Bioeduca : Journal of Biology Education Vol. 3 No. 2 (2021): Bioeduca : Journal of Biology Education
Publisher : Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/bioeduca.v3i2.7414

Abstract

Peserta didik dalam pembelajaran biologi lebih banyak menggunakan sumber belajar yang dikemas dalam bentuk buku teks. Penggunaan buku teks materi jaringan tumbuhan perlu didampingi oleh sumber belajar tambahan. Tujuan penelitian untuk menentukan potensi hasil penelitian biologi sebagai sumber belajar yang dikemas dalam bentuk handout. Jenis penelitian adalah kualitatif deskriptif yaitu dengan menginterpretasikan struktur anatomi yang diamati dan selanjutnya hasil penelitian dianalisis secara deskriptif sesuai syarat hasil penelitian dijadikan sumber belajar. Hasil penelitian menunjukan hasil penelitian biologi berpotensi sebagai sumber belajar materi jaringan pada tumbuhan yang dikemas dalam bentuk bahan ajar berupa handout. 
Co-Authors Akhmad Yunani Cahyawati, Rista Darussalam, Abdullah Fadhilah, Zulfa Nur Heru Pitria Hastuti, Heru Pitria Kurniawati, Dias Tasya Lala, Handy Nourmawati, Ridha Nurul Fatikhah, Nurul Pudjianto, Karjawan Sari, Putri Diana Dewita Sugianto Hadi Wicaksana, Galuh Hendhitya Wirmansyah, Wignyo Maulana Zuchrotus Salamah