Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Jurnal Ilmiah Manajemen Kesatuan Journal of Ekonomics, Finance, and Management Studies Harmony Management: International Journal of Management Science and Business
Endang Ruswanti
Unknown Affiliation
Religion Economics, Econometrics & Finance Social Sciences

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Pengembangan SDM dalam Mewujudkan Organisasi di Era Digital: Persfektif Hukum Ekonomi Islam pada Lembaga Pendidikan Tinggi Nia Puspita Hapsari; Imam Muhtadin; Endang Ruswanti
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8841

Abstract

The development of the virtual website period even demands that organizations, including higher education institutions, under go transformation in human resource (HR) management to develop competitiveness, on an ongoing basis. The strategy of expanding human resources is considered as the key to forming individuals who are adaptive, competent, and have integrity in accordance with the principles of Islamic Economic Law. The study aims to examine the strategy ode developing human resources in higher education institutions in facing challenges of the virtual period based on the perspective of Islamic Economic Law. The method in the study is descriptive qualitative analysis. The results of the study found that effective human resources development needs to be integrated with digital competence, improving spiritual quality, and implementing sharia value such as justice, trust worth thinnest, and balance. The implication of the study present human resource policies that are adjusted to Islamic values, and remain relevant to the needs of the organizations.
Customer Relationship Management and Patient Loyalty: The Mediating Role of Brand Salience and Customer Engagement Behavior Dewi Kusuma Wijayanti; Endang Ruswanti; Johanes Johanes
Harmony Management: International Journal of Management Science and Business Vol. 3 No. 1 (2026): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v3i1.530

Abstract

The increasing competition in the healthcare industry requires hospitals to establish effective relationship strategies to enhance patient loyalty. This study aims to examine the effect of Customer Relationship Management (CRM) on patient loyalty, with brand salience and customer engagement behavior (CEB) as mediating variables. The research adopts a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected from 155 outpatients at Cengkareng General Hospital (RSAR) who had experienced CRM-related services, using a structured questionnaire measured on a four-point Likert scale. The findings reveal that CRM has a significant positive effect on brand salience, customer engagement behavior, and patient loyalty. Among these relationships, CRM demonstrates the strongest influence on customer engagement behavior, indicating that relationship-based strategies effectively encourage active patient involvement. Furthermore, customer engagement behavior significantly affects patient loyalty, suggesting that patients who are more engaged—through feedback, recommendations, and participation—are more likely to develop stronger loyalty toward healthcare providers. In contrast, brand salience does not have a significant effect on patient loyalty, indicating that brand awareness alone is insufficient to drive loyalty in the healthcare context. Mediation analysis shows that customer engagement behavior partially mediates the relationship between CRM and patient loyalty, whereas brand salience does not act as a mediator. These results suggest that CRM enhances patient loyalty not only directly but also indirectly through strengthening engagement behavior. This study contributes to healthcare marketing literature by integrating relationship marketing and customer engagement perspectives, highlighting engagement as a more critical mechanism than brand salience in fostering sustainable patient loyalty.
Exploring Digital Native Consumers’ Purchase Intention in Airline Services using TAM: The Mediating Role of Trust Diandra, Didip; Endang Ruswanti; Zainur Hidayah; Ahmad Azmy
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.5012

Abstract

This study aims to investigate and explore the digital native consumers’ purchase intention in airline services using Technology Acceptance Model (TAM). This study examined the direct and indirect effect of perceived usefulness, perceived ease of use, and trust on purchase intention within digital airline platforms. A quantitative research design was employed; data was collected through a structured online survey to 160 digital native respondents. Data were analyzed by SEM-PLS in SmartPLS 4. The result of analysis shows perceived ease of use and trust plays a strong and significant effect on purchase intention, while the direct influence of perceived usefulness on purchase intention is positive but not statistically significant. Both variables framework significantly enhance trust and mediate their effect on purchase intention. This study extended Technology Acceptance Model (TAM) to digital native consumers in the airline service context. Digital native consumers evaluate technology differently from earlier generations; thus, providers and policy makers must pay attention to it. This research offers insights into how perceived ease of use and trust shape online purchase decision.
Co-Authors Ahmad Azmy Dewi Kusuma Wijayanti Diandra, Didip Hapsari, Nia Puspita Hidayah, Zainur Imam Muhtadin Johanes Johanes