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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Masyarakat Informatika Journal of Business and Management The Indonesian Journal of Business Administration IRJE (Indonesian Research Journal in Education) Journal of Economics and Business UBS Realita : Jurnal Bimbingan dan Konseling Meukuta Alam : Jurnal Ilmiah Mahasiswa International Journal of Social Service and Research Journal of Applied Business, Taxation and Economics Reseach Jurnal Locus Penelitian dan Pengabdian Journal of Accounting and Finance Management (JAFM) MAXIMA Majority Science Journal
Andika Putra Pratama
School of Business and Management, Institut Teknologi Bandung
Aerospace Engineering Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Journal : Journal of Economics and Business UBS

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Proposed Strategies to Address Women’s Underrepresentation In Garment Sector Leadership Roles: An In-Depth Analysis Using Four Frames Of Gender In Organization Desyani Carissa Sediana, Nadine; Putra Pratama, Andika
Journal of Economics and Business UBS Vol. 12 No. 6 (2023): Special Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i6.898

Abstract

Penelitian ini mengkaji kurangnya perwakilan perempuan pada posisi kepemimpinan di sektor garmen Indonesia meskipun mereka merupakan mayoritas tenaga kerja. Penelitian menggunakan pendekatan kualitatif, termasuk wawancara yang menginterpretasikan pengalaman bias gender karyawan, untuk menganalisis norma-norma sosiobudaya dan praktik-praktik sistemik yang menguntungkan laki-laki yang berkontribusi terhadap ketimpangan tersebut. Kerangka "four frames of gender in organization" menstruktur investigasi mendalam tentang stereotip maskulin kepemimpinan yang membatasi peluang dan menghambat kemajuan perempuan. Analisis PESTLE dan SWOT lebih lanjut mengevaluasi faktor eksternal dan internal yang mempertahankan ketidaksetaraan. Penelitian menguji hipotesis bahwa mengatasi bias dan hambatan dapat mencapai representasi gender yang merata untuk meningkatkan potensi perempuan yang saat ini kurang dimanfaatkan, yang akan meningkatkan keberlanjutan sektor. Inisiatif seperti program pendampingan dan evaluasi yang adil bertujuan untuk mengakui kapabilitas perempuan sebagai pemimpin. Penelitian memberikan wawasan praktis untuk membimbing perusahaan di sektor menuju kesetaraan gender yang lebih besar. Dengan menganalisis masalah penelitian seputar ketidaksetaraan dalam industri garmen, penelitian ini berupaya memberikan kontribusi substansial terhadap diskursus dan memberikan rekomendasi yang dapat ditindaklanjuti untuk perubahan positif. Penelitian ini beraspirasi untuk membentuk lanskap yang inklusif di mana potensi semua individu direalisasikan sepenuhnya terlepas dari gender.
Developing Communication Model of Creative Gen-Z Employees for Effective Communication Across Generations: A Case Study of Infia Corporation Hartaman Karnaen, Muhammad Akbar; Pratama, Andika Putra
Journal of Economics and Business UBS Vol. 14 No. 3 (2025): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v14i3.2668

Abstract

This research explores the communication dynamics at Infia Corporation, a fast-growing creative industry company in Indonesia, where Generation Z form a significant part of the workforce. The research identified key challenges in communication between Generation Z employees and older generations, such as Millennials and Generation X's. This communication gap is caused by differences in communication styles, technological tools being utilized, as well as feedback mechanisms. This research proposes the implementation of a hybrid communication model that combines formal and informal communication channels to accommodate the diverse preferences between generations within the organization. This study utilized a qualitative approach, which is a combination of descriptive and exploratory research. In addition, intergenerational bonding programs, two-way feedback systems, standardized language guidelines, and structured integration of communication technologies are also suggested as solutions to bridge the differences between generations. The findings of this research are expected to help Infia Corporation improve internal communication, create a more inclusive and collaborative work environment, and improve overall organizational performance. This research aims to create a communication framework that ensures effective interaction between employees from different generational backgrounds, while staying aligned with the creative and innovative corporate culture.
Co-Authors Afiifah, Jauharotul Alifah, Sabrina Amrullah Amrullah Arini, Dinda Arya Wiranti, Widya Chuzair, Andi Muhammad Yuandana Putra Desyani Carissa Sediana, Nadine Endang Lestari Farasila, Iraisa Hapsari, Nadia Athinna Hartaman Karnaen, Muhammad Akbar Hibatullah, Bariq Rizki Hunaefi, Dase Indra Farman Kautsar, Barikh Bill Machdalena Vianty Makarim, Abiseno Aryo Masrupah, Masrupah Pakadang, Grace Liku Pratama, Singgih Eka Rachmad, Andi Ramot, Timotius Rifda, Nurin Nabila Silaban, Tio Gabriel Laspahot Sukmawati Nur Endah Tjahja Muhandri Wahyunengsih, Wahyunengsih Wijaya, Ramdhani Kresna Yusuf, Dzakiyah Ulya Zuleha, Zuleha