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All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) JSM (Jurnal SIFO Mikroskil) Sebatik KOMIK (Konferensi Nasional Teknologi Informasi dan Komputer) JURTEKSI Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JSAI (Journal Scientific and Applied Informatics) Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) Jurnal Pendidikan dan Pengabdian Masyarakat

Fandi Halim

Unknown Affiliation

Author-ID : 455102

Religion Agriculture, Biological Sciences & Forestry Arts Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Social Sciences Other

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PENDAMPINGAN PENINGKATAN POTENSI PEMASARAN PERALATAN PEMADAM KEBAKARAN DAN PENGELOLAAN HUBUNGAN PELANGGAN MELALUI PENERAPAN INBOUND MARKETING PADA TOKO SINAR JAYA Chatrine Sylvia; Angela Angela; Fandi Halim
Jurnal Pendidikan dan Pengabdian Masyarakat Vol. 4 No. 2 (2021): Mei
Publisher : FKIP Universitas Mataram

Inbound marketing sebagai strategi pemasaran yang memanfaatkan teknologi informasi memiliki peranan yang penting untuk mendapatkan target pelanggan. strategi ini lebih efisien jika dibandingkan dengan outbound marketing yang jika dikombinasikan bersama dapat menghasilkan dampak positif yang lebih besar. Toko Sinar jaya yang mulai menerapkan inbound marketing membutuhkan sebuah website dan pendampingan lebih lanjut terkait inbound marketing. Kegiatan pengabdian ini ditujukan untuk mengembangkan sebuah website, melakukan pelatihan terhadap pihak toko sinar jaya untuk dapat memaksimalkan penggunaan akun sosial media toko secara lebih maksimal dengan terintegrasi kepada website yang telah dikembangkan agar dampak penerapan inbound marketing dapat dirasakan lebih besar. Kegiatan pengembangan website memanfaatkan platform wordpress dengan plugin open source woocommerce dan template slider Demo Slide SJ. Pihak toko juga difasilitasi dengan kegiatan pengiklanan instagram melalui pilihan boost an instagram post agar feed/postingan yang dilakukan mendapatkan jangkauan yang lebih luas. Kegiatan pengabdian ini juga disertai dengan kegiatan pendampingan dan pelatihan yang dilengkapi dengan materi inbound marketing dan panduan penggunaan website serta pengelolaan toko online. Kegiatan pengabdian berhasil dilaksanakan dengan baik dan direkomendasikan untuk melakukan penambahan fitur terhadap website yang telah dikembangkan serta melakukan pengukuran tingkat keefektifan penerapan inbound marketing setelah beberapa kurang waktu implementasi yang ditentukan.

PELATIHAN PEMBUATAN KONTEN DIGITAL INBOUND MARKETING BAGI SISWA/I SMA TRI RATNA SIBOLGA Catherine Catherine; Fandi Halim; Chatrine Sylvia
Jurnal Pendidikan dan Pengabdian Masyarakat Vol. 4 No. 2 (2021): Mei
Publisher : FKIP Universitas Mataram

Pengetahuan inbound marketing ini penting dilakukan untuk mengembangkan potensi masyarakat saat ini, terutama bidang pendidikan di SMA Tri Ratna Sibolga. Dengan adanya SMA Tri Ratna memiliki kurikulum dan fasilitas untuk pembuatan konten digital dapat didistribusikan kepada masyarakat secara real-time. Strategi pembelajaran yang dilakukan untuk mendukung pelatihan pembuatan konten digital ini berupa identifikasi kebutuhan mitra, perencanaan persiapan pengabdian, pelaksanaan kegiatan pengabdian, dan pemantauan dan evaluasi hasil kegiatan. Untuk pelaksanaan kegiatan pengabdian, tim melakukan pembekalan pengetahuan siswa siswi SMA Tri Ratna Sibolga yaitu pengenalan digital inbound marketing, rancangan penyusunan skenario kota sibolga dan perancangan setiap skenario dengan bantuan tools. Tools yang digunakan untuk mendukung perancangan skenario adalah Sparkol VideoScribe. Untuk pendistribusian data kuesioner, tim pengabdian menggunakan evaluasi pre-test dan post-test. Hasil evaluasi kuesioner membuktikan bahwa peserta sangat berminat menyusun setiap skenario video singkat berisi pengenalan kota Sibolga. Selain itu, hasil evaluasi menunjukkan adanya peningkatan pengetahuan yang diterima setiap peserta pengabdian untuk berpikir logis dan pengembangan konten digital yang lebih baik.

Evaluasi Pengalaman Pengguna Aplikasi PLN Mobile Menggunakan Metode User Experience Questionnaire Plus (UEQ+) Zulpa Salsabila; Fandi Halim; Viviyanty; Regina Ave Rameyana Berutu; Jekson Tua Sinamo
JSAI (Journal Scientific and Applied Informatics) Vol 7 No 2 (2024): Juni
Publisher : Fakultas Teknik Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsai.v7i2.6379

This research aims to explain the User Experience Questionnaire Plus (UEQ+) Method for Analyzing and Evaluating User Experience on the PLN Mobile Application. PLN Mobile is an online-based PLN application that has been downloaded by 10 million users until research was conducted from 10 May 2023 – 06 June 2023. The results of the PLN Mobile review received positive scores as well as negative reviews. Seeing positive and negative comments by application users, this prompted this research. This research is aimed at obtaining the level of user experience using scientific methods. This research will use the User Experience Questionnaire Plus (UEQ+) method which consists of 8 UEQ+ and also uses Microsoft Excel to analyze the questionnaire data obtained. As an online questionnaire, the scale that will be used in UEQ+ is in accordance with the relevant scale recommendations in the web shop product category. Based on the results of data processing from 404 respondents on each scale, the PLN Mobile application received a positive evaluation value on the scale (intuitive use, dependability, trust, content appropriateness, content quality, clarity, visual aesthetics, value) and received a mean value (1.94, 1.94, 2.03, 2.14, 2.11, 2.12, 2.01, 2.09). The results of all the important rating graph values get positive values. This shows that every scale measured in the PLN Mobile application is important.

Menggunakan Metode UEQ+ Dalam Menganalisis Dan Mengevaluasi Pengalaman Pengguna Mobile JKN Zulpa Salsabila; Fandi Halim; Ronaldi Damanik; Talenta Purnama Cinta
JSAI (Journal Scientific and Applied Informatics) Vol 7 No 3 (2024): November
Publisher : Fakultas Teknik Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsai.v7i3.7258

Through this user experience analysis and evaluation, we can find out how much the JKN Mobile application is worth, based on the assessment of the use of the application. This study uses the User Experience Questionnaire plus (UEQ +) method where UEQ + has the advantage of Creating questionnaires with UX aspects that can be selected according to the needs of various scales in the product to be evaluated. UEQ + also uses Microsoft Excel to analyze the questionnaires obtained. As an Online Questionnaire, the scale used in UEQ + is no more than 6 scales considering that it is important to keep the length of the questionnaire within a reasonable range to get a reasonable response rate. UEQ + also has several measurement dimensions such as Trust, Dependability, Content Quality, Trustworthiness of Content, Efficiency, Clarity, Intuitive Use, Value, and Usefulness. The results of this study found that as a type of application for Medical is good, the KPI value of the 9 scales gets results greater than the standard deviation value which indicates that JKN Mobile is considered very good by respondents.

Increasing Generation Z Affinity & Creativity for Digital Startup Innovations at SMA St. Thomas 1 Medan Barus, Andreani Caroline; Chaterine Sylvia; Fandi Halim
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i2.3245

Various knowledge both in the academic and non-academic fields that have been taught in schools is often not related to entrepreneurship. Today, entrepreneurial activity is often associated with digital technologies. Armed with the knowledge of computer science that has been learned during the school period, then combined with knowledge about digital startup entrepreneurial innovations, it is hoped that it can increase students' knowledge and interest in digital startups. The plan of service activities that will be carried out is that the service team will prepare learning materials related to finding and developing startup ideas and utilizing lean canvas to describe business model ideas. The service activity will be carried out in the computer lab of SMA Santo Thomas 1 Medan for two days where each meeting is carried out for three hours.

Co-Authors Ade Hartinah Alex Xandra Albert Sim Andolin Simanjuntak Andreani Caroline Barus Andreani Caroline Barus Angela Angela Angela Woen Basri Purba Catherine Catherine Chandra Chandra Chaterine Sylvia Chatrine Sylvia Gunawan Ganda Gunawan Gunawan Gunawan Gunawan Gunawan Handoko Handoko Jekson Tua Sinamo M Firkhan Siregar M Hawari Simanullang Mbayak Ginting Murdiaty Murdiaty Orrick Oetomo Regina Ave Rameyana Berutu Riche Riche Ronaldi Damanik Salsabila, Zulpa Sophya Hadini Marpaung Talenta A. Pasaribu Talenta Purnama Cinta Tri Agung Pramana Viviyanty Williana Ardiyansyah

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