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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Seminar Nasional Lahan Suboptimal Jurnal Ilmiah Wahana Pendidikan Indo-MathEdu Intellectuals Journal Innovative: Journal Of Social Science Research Kognisi : Jurnal Penelitian Pendidikan Sekolah Dasar Jurnal Manajemen, Akuntansi dan Logistik (JUMATI) Jurnal Intelek Dan Cendikiawan Nusantara Pengertian: Jurnal Pendidikan Indonesia (PJPI)
Tria Anggraini
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Jurnal Manajemen, Akuntansi dan Logistik (JUMATI)

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Strategi Media Promosi Terhadap Pemasaran Produk Tabungan Haji DiBank Syariah tria anggraini; Iqbal Fasa, Muhammad
Jurnal Manajemen, Akuntansi dan Logistik (JUMATI) Vol. 2 No. 4 (2024): Jurnal Manajemen, Akuntansi, dan Logistik ( JUMATI )
Publisher : Cipta Kind Publisher

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Abstract

This research aims to analyze the marketing strategy of the Hajj Savings product at Bank Muamalat and its effectiveness in enhancing competitive advantage. Using a qualitative approach, data were obtained through observation, interviews, and documentation. The results show that Bank Muamalat implements cooperation strategies with other institutions such as KBIH, as well as STP strategies (segmentation, targeting, positioning) and marketing mix (product, price, place, and promotion). Bank Muamalat focuses on price competition, exploring opportunities, and maintaining good relationships with customers. This research concludes that effective promotion can increase public interest in Hajj Savings products, thereby strengthening the bank's position in the Islamic banking market. Keywords: Marketing Strategy, Hajj Savings Product, Competitive Advantage.
Co-Authors Abu Umayah Adellia, Serhli Alhusaini, M. Yunus Ardana, Bayu Daffario Arisandi, Faisal Arsi, Arsi Bambang Gunawan Chalid Sahuri Dodi Irawan Firmanto, Riko Hidayatullah, Nur Lathif Linda Agustin Loliyana Loliyana Mardiah Astuti Mariana, Ivana Septa Muhammad Iqbal Fasa Perdana, Dayu Rika Prathama, Ananta Riana, Nanda Saripudin Saripudin Sri Wibawani, Sri Syaputri, Arfa Trissillia