Article Per Year (5 Year)
p-Index From 2021 - 2026
2.42
P-Index
This Author published in this journals
All Journal Conference In Business, Accounting And Management (Cbam) 2012 EkoBis ( Ekonomi & Bisnis ) JDM (Jurnal Dinamika Manajemen) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Ekonomika dan Bisnis Jurnal Manajemen dan Budaya ProBisnis : Jurnal Manajemen Journal of Artificial Intelligence and Digital Business Cerdika: Jurnal Ilmiah Indonesia Innovative: Journal Of Social Science Research Priviet Social Sciences Journal Jurnal Ilmiah Sultan Agung Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management Jurnal Ekonomika dan Bisnis
Alifah Ratnawati
Universitas Islam Sultan Agung Semarang
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Conference In Business, Accounting And Management (Cbam) 2012

 1 
POSISIONING DAN SEGMENTASI HANDPHONE DENGAN MENGGUNAKAN PENDEKATAN PEMETAAN PERSEPSI Alifah Ratnawati; Noor Kholis
Conference In Business, Accounting, And Management (CBAM) Vol 2, No 1 (2015): 2nd Conference in Business, Accounting, and Management (CBAM) 2015
Publisher : Conference In Business, Accounting, And Management (CBAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The consumer’s perception in a product has a different from the company’s perception. The difference perception in a company will be appeared in the positioning and depends on segmentation’s product. The purpose of this research is to develop positioning and segmentation model based on the perception. If it perception can be mapped by the consumer and a company’s perception. Thus, these can be seen how positioning and segmentation’s product where these have different with the consumer to the company. It can be concluded that a company needs a reposition and segmentation to their product or not. The outcome of this target can be formed of consumer perception map to seven label phone. From this perception mapping will be able to be known how the positioning, segmentation, and consumer’s preference in a product. While from the research result which examined what perception mapping model that is produced appropriate with the objective conditions according to company. Therefore, it can be concluded what does the company needs repositioning or does not. The population  of this  research is  consumer  and  branch  manager  from  agency, distributor, and central selling market label such as Blackberry, Apple iphone, Nokia, Samsung, HTC, and Nexian in Semarang. Meanwhile, the approach that is used are descriptive analysis by using mapping perception method in graphic based on result analysis multi dimensional selling, and cluster analysis combine with descriptive analysis. The data is gotten by using mail survey to all respondent and deep interview to each respondent    Keywords : posisioning, segmentasi, preferensi, peta persepsi, handphone
TINGKAT CUSTOMER LOYALITY BERBASIS ISLAMIC BUISNESS ETHIC DAN BRAND IMAGE Nerdin,SE -; Dra. Alifah Ratnawati.,SE.,MM -
Conference In Business, Accounting, And Management (CBAM) Vol 2, No 1 (2015): 2nd Conference in Business, Accounting, and Management (CBAM) 2015
Publisher : Conference In Business, Accounting, And Management (CBAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Intense competition in the service industry make service companies to intervene and work hard for the survival of the company 'why do not companies must not only create a good product and quality but the company is also required as to how the company could create good ethics and brand image to consumers. ethics or corporate brand image can not be replicated or followed as ethics and good brand image will be embedded in the minds of consumers so as to enable the consumer to use the product in a sustainable manner so as to make consumers become satisfied and loyal. The analysis technique used in this study uses the concept Equatin Structural Model (SEM) with a program Partial Least Square (PLS).   Keywords: Islamic buisness ethic, business ethic, brand image, customer satisfaction, customer loyality.
Co-Authors Alkautsar, Alif Annisa Ayu Lestari Emilia, Lynda Fadlilah Utami Ghofar, Fikri Abdul Hariyani, Retno Dewi Hendar Irfanunnisa’ Tsalits Hartanty Ken Sudarti Kholil, Farras Khoirullah Kuwatno Kuwatno . Lestari, Puput Ayu Mubarok, M Husni Muhammad Akmal Mulyana Mulyana Nerdin,SE - Noor Kholis Nur Azizah Nurhidayati Pratiwi, Tiara Cindy Rika Ardianto Siti Romla Tatiek Nurhayati, Tatiek Wibowo, Eric Cahyadi