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All Journal ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM)
Siti Aisiyah Suciningtias
FE UNISSULA
Decision Sciences, Operations Research & Management Social Sciences Other

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Adoption of halal Korean cosmetics among Muslim students: Insights from Islamic private universities Sudarsono, Heri; Ash Shidiqie, Jannahar Saddam; Ardiami, Kinanthi Putri; Sujono, Rusny Istiqomah; Suciningtias, Siti Aisiyah; Fitriyani, Yeni; Khasanah, Miftakhul; Ikawati, Retty; Rahmi, Asri Noer
Asian Journal of Islamic Management (AJIM) VOLUME 7 ISSUE 1, 2025
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol7.iss1.art1

Abstract

Purpose – This study aimed to analyze the purchase intentions of Muslim students from private Islamic universities in Indonesia toward halal cosmetics in Korea.Methodology – This study involved 287 Muslim students from eight private Islamic universities in Indonesia. Data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to examine the relationships between the variables.Findings – The results reveal that attitude, brand image, country of origin, and fear of missing out (FOMO) significantly influence purchase intention. Among these, brand image exerts the strongest effect, followed by FOMO, whereas country of origin has a smaller influence. In contrast, halal knowledge and religiosity do not directly affect purchase intention, although they significantly influence attitudes.Implication – These findings underscore the importance of Korean halal cosmetic brands in building strong brand image and fostering positive consumer attitudes. Companies should focus on the perceived product quality, innovation, and alignment with values that are important to Muslim consumers. In addition, the significant role of FOMO suggests the effectiveness of marketing strategies that create urgency and exclusivity.Originality – This research is original in its focus on Korean halal cosmetic purchase intentions among Muslim students from eight Islamic private universities in Indonesia. It contributes to the understanding of how brand image, religiosity, halal knowledge, country of origin, and FOMO shape consumer behavior in the halal cosmetic market.
Exploring Muslim students' adoption of mobile banking in conventional banks Sudarsono, Heri; Utami, Sri; Rahmi, Asri Noer; Yuniarti, Fauziah Rizki; Suciningtias, Siti Aisiyah
Asian Journal of Islamic Management (AJIM) VOLUME 6 ISSUE 1, 2024
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol6.iss1.art3

Abstract

Purpose – This study aims to analyze the factors that influence Muslim students' intention to adopt mobile banking in conventional banks. Methodology – The research sample consisted of 170 Muslim students who used mobile banking in conventional banks. The partial least squares (PLS) method was used to evaluate the unified theory of acceptance and use of technology (UTAUT) on Muslim students' intentions to use m-banking in conventional banks. Findings – This research shows that performance expectancy, facilitating conditions, and social influence the behavioral intention of Muslim students, while effort expectancy does not influence the behavioral intention of Muslim students to adopt mobile banking at conventional banks. On the other hand, behavioral intention influences Muslim students’ behavior towards mobile banking in conventional banks.Implications – Banks should focus on highlighting user-friendly designs and providing clear, accessible information and support to overcome perceived difficulties. Emphasizing the practical benefits and efficiency of mobile banking can play a significant role in encouraging its use. Additionally, creating a supportive environment with adequate resources and leveraging positive social influences can further increase students' intentions and actual usage of mobile banking services.Originality – Research on the intention of Muslim students to adopt mobile banking at Islamic banks has been conducted by many previous researchers. Therefore, this study examines the influence of Muslim students' intention to adopt mobile banking in conventional banks, which has rarely been studied by previous researchers.
Co-Authors Ardiami, Kinanthi Putri Ash Shidiqie, Jannahar Saddam Fitriyani, Yeni Heri Sudarsono Ikawati, Retty Miftakhul Khasanah Rahmi, Asri Noer Rusny Istiqomah Sujono Sri Utami Yuniarti, Fauziah Rizki