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Gen Gen Gendalasari
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A Market – Based analysis On Small and A Medium Busines Strategies in Bogor’s Footwear Industry Gen Gen Gendalasari
Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol 2 No 1 (2020): RISET : Jurnal Aplikasi EKonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.682 KB) | DOI: 10.35212/riset.v2i1.55

Abstract

This research aims to fill the existing gap, namely the right coaching model that can be developed for MSME practitioners so that they have competitive advantages. A sustainable coaching model application from the Ciomas footwear MSMEs can be carried out in an integrated, directed and targeted, market-based manner. By using qualitative methods, it is known that the atributes of production process, production equipment, production control, buildings and facilities, markets, quality standardization, business management, financing, and promotion have average performance. In this case based on the perception of the footwear MSMEs, the performance measure is on a medium scale, while the expectation measure is on a high scale.
Pengaruh Faktor-Faktor Kepuasan Kerja Terhadap Kinerja Dosen PTS di Bogor Pratomo, Anton Widio; Fitriyah, Idah; Gendalasari, Gen Gen
Jurnal Aplikasi Bisnis Kesatuan Vol. 4 No. 1 (2024): JABKES Edisi April 2024
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v4i1.2198

Abstract

The purpose of this study was to test and analyze the effect of job satisfaction factors consisting of the work itself (X1), salary (X2), promotion opportunities (X3), supervision (X4) and co-workers (X5) on lecturer performance and the influence of variables X1, X2, X3, X4 & X5 simultaneously on lecturer performance. This study uses primary data through a survey of as many private university permanent lecturers (PTS) in Bogor. The collected data was processed and analyzed using SPSS software. From the results of this study indicate that; (1) work has a positive and significant effect on the performance of permanent lecturers at PTS in Bogor; (2) salary has no effect on the performance of permanent lecturers at PTS in Bogor; ; (3) promotion opportunities have no effect on the performance of permanent lecturers at PTS in Bogor; (4) supervisors have a positive and significant effect on the performance of permanent lecturers at PTS in Bogor; (5) colleagues have a positive and significant effect on the performance of permanent lecturers at PTS in Bogor; (6) variable X (factors of job satisfaction) as a whole is positive and significant to the performance of PTS lecturers in Bogor by 50.1% Keywords: work, supervision, colleagues, performance
Pengaruh Persepsi Harga, Kualitas Produk, Dan Brand Image Terhadap Keputusan Pembelian Produk Mie Instan Gaga Mie Putri, Eryana; Gendalasari, Gen Gen; Fahsani, Donny Hendry
Jurnal Aplikasi Bisnis Kesatuan Vol. 3 No. 3 (2023): JABKES Edisi Desember 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i3.2361

Abstract

This study aims to: (1) to determine the effect of perceived price on purchasing decisions (2) to determine the effect of product quality on purchasing decisions (3) to determine the effect of brand image on purchasing decisions (4) to determine the effect of perceived price, product quality and Brand Image on Purchasing Decisions. The number of samples is 230 respondents using the formula Hair et all. The sampling method used is purposive sampling. The data analysis method used is multiple linear regression analysis to determine the effect of price perception, product quality and brand image on purchasing decisions of Gaga Mie Instant Noodles in Bogor City. Data testing was carried out using the Software Statistical Package For The Social Scientist (SPSS).Based on the test results, the following data were obtained: (1) there was no effect of perceived price on purchasing decisions (2) there was an effect of quality on purchasing decisions (3) there was an influence of brand image on purchasing decisions (4) there was an influence between perceived price, product quality and Brand Image Against Purchasing Decisions. Keywords: Perceived Price, Product Quality, Brand Image, Purchase Decision
PENGARUH PERTUMBUHAN PDRB, PDRB PER KAPITA, DAN JUMLAH PENDUDUK TERHADAP ANGKA HARAPAN LAMA SEKOLAH DI PROVINSI JAWA BARAT (PERIODE 2012-2019) Gendalasari, Gen Gen; Riyadi, Rizal
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 1 No. 3 (2021): Desember: Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (668.732 KB) | DOI: 10.55606/jumbiku.v1i3.90

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pertumbuhan PDRB, PDRB Per Kapita dan Jumlah Penduduk terhadap angka Harapan lama sekolah di Provinsi Jawa Barat . Data yang digunakan dalam penelitian ini adalah Data Panel dari 2012 sampai dengan 2019. Alat analisis yang digunakan adalah data panel dengan bantuan SPSS yang dianalisis dengan metode common Effect Model (Pendekatan Analisis Regresi dan Korelasi). Hasil penelitian ini menunjukkan bahwa Pertumbuhan PDRB, PDRB Perkapita dan Jumlah Penduduk berpengaruh Positif dan signifikan terhadap Angka Harapan Lama kolah di Provinsi Jawa Barat.
Pembinaan Organisasi Sosial Kemasyarakatan Mengenai Dampak Pandemi Covid-19 Terhadap Budaya Organisasi di Kecamatan Tamansari Kabupaten Bogor Gendalasari, Gen Gen; Manurung, Tarida Marlin Surya; Suwarno, Suwarno
Jurnal Abdimas Dedikasi Kesatuan Vol. 1 No. 2 (2020): JADKES Edisi Desember 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v1i2.555

Abstract

Covid-19 telah menjadi pandemi yang menyebabkan terjadinya perubahan di berbagai bidang seperti pendidikan, sosial budaya dan perdagangan. Banyak kebiasaan baru yang harus dilakukan setiap orang untuk menghindari penyebaran virus ini, salah satunya social distancing atau menjaga jarak dengan orang lain, sehingga lebih mengedepankan protokol Kesehatan bagi seluruh masyarakat. Begitupun Perusahaan wajib melakukan perubahan kebijakan lingkungan kerja untuk menjaga jarak sosial bagi setiap individu, sehingga akan menjadi budaya organisasi yang baru dalam tatanan organisasi saat ini. Kata-kata kunci: Pandemi, Protokol Kesehatan, Budaya organisasi
Pengaruh Kualitas Produk Dan Promosi Penjualan Terhadap Keputusan Pembelian: Studi Kasus Pada Café Story House Di Kota Bogor Indah, Imelda Frizellia; Gendalasari, Gen Gen
Jurnal Ilmiah Pariwisata Kesatuan Vol. 4 No. 1 (2023): JIPKES Edisi Januari 2023
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v4i1.2066

Abstract

This study aims to: (1) To determine the effect of Product Quality on Purchasing Decisions, (2) To determine the effect of Sales Promotion on Purchasing Decisions, (3) To determine the effect between the quality of Sales Promotion products on Purchasing Decisions. The number of samples was 385 respondents using the Cochran Formula formula. The data analysis method used is linear regression analysis to determine the Effect of Product Quality and Sales Promotion on Purchasing Decisions at Cafe Story House in Bogor City. Data testing is performed using Software Statistical Package For The Social Sciencer (SPSS) software. Based on the test results, the following data were obtained: (1) there is an influence of Product Quality on Purchasing Decisions showing significant results (2) there is an influence of Sales Promotion on Purchasing Decisions showing significant results (3) There is an influence between Product Quality and Sales Promotion on Purchasing Decisions showing significant results Keywords : Product Quality, Sales Promotion, Purchase Decision
Pengaruh Kesadaran Merek Dan Citra Merek Terhadap Keputusan Pembelian Produk AMDK SUMMIT Apriany, Ade; Gendalasari, Gen Gen; Fadillah, Adil
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.1278

Abstract

The purpose of this research was to determine the factors of brand awareness and brand imager which can affects customer’s buying decisions on AMDK Sumit. This research use independent variables (Brand Awareness and Brand Image) and dependent variable (Buying Decision). It was conducted in Bogor and spread quisioners to 120 citizen to collect the data. It was processed using SPSS program. The results shows that (1) Brand Awareness has no positive and insignificant effect on customer’s Buying Decision at AMDK Summit with a regression coefficent value of 0,039 and a significant value of 0,885. (2) Brand Image has a positive and significant effect on customer’s Buying Decisions at AMDK Summit with a regression coefficent value of 1,015 and a significant value of 0,000. (3) Brand Awareness and Brand Image have a positive and significant effect on customer’s Buying Decisions at AMDK Summit with an F value of 183,549 and greater than the F table of 3,07 with a significant value of 0,000.
The Influence Of Application Quality And Service Quality On Shopee Customer Satisfaction In Bogor Mashadi, Mashadi; Khoir, Ahmad Din; Gendalasari, Gen Gen
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i3.2540

Abstract

This study aims to determine: (1) the effect of Application Quality on Shopee Customer Satisfaction in Bogor, (2) the effect of Service Quality on Shopee Customer Satisfaction in Bogor, and (3) The Effect of Application Quality and Service Quality together on Shopee Customer Satisfaction in Bogor. The sample used in this study was 385 samples of Bogor city residents who had shopped or used Shopee. The method used in this research is descriptive quantitative, where theoretical testing is carried out by measuring the research variables numerically and analyzing the data. In this study using primary data obtained directly from respondents who will be collected through a questionnaire. And using SPSS as a tool to solve problems. The questionnaire in this study uses a Likert scale as a measurement scale for research instruments. Based on the descriptive results on each variable, it shows that the independent variables Application Quality (X1) and Service Quality (X2) have a positive and significant effect on the dependent variable Customer Satisfaction (Y). This can be seen from the results of the analysis of the testing of each variable X and Y, both partial testing (t test) and simultaneous testing (f test). Keywords: Application Quality, Service Quality, Customer Satisfaction, Shopee.
Penguatan Keputusan Pembelian Konsumen Produk Motor Berbasis Kualitas Produk, Promosi Penjualan Dan Persepsi Harga: Studi Kasus Pada Konsumen Motor Satria F150 Suzuki Di Wilayah Kota Bogor Gendalasari, Gen Gen; Hawari, Muhammad Diwas; Zuhdi, Saefudin
Jurnal Aplikasi Bisnis Kesatuan Vol. 4 No. 3 (2024): JABKES Edisi Desember 2024
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v4i3.3092

Abstract

In the modern era like now, transportation is a means that is really needed by society. This is due to the progress of the times and the increasing standard of living of people's needs. Various transportation is available, one of which is motorbikes. The decision to purchase a product is currently greatly influenced by various other factors such as product quality, and the usefulness of a product as well as external factors such as: Sales Promotion and Price Perception. Therefore, it is important to conduct research to find out how product quality, sales promotion and price perception influence motorbike product purchasing decisions. The purpose of this research is to determine the influence of each dimension of Product Quality, Sales Promotion and Price Perception. This research used quantitative methods, and data collection was carried out by distributing online questionnaires to the people of Bogor City, with a sample size of 200 people. Research data was processed using SPSS 25. The analysis method used is multiple regression analysis. The results of this research are as follows: (1) Product quality has a positive and significant effect on product purchasing decisions with a regression coefficient value of 0.126 and a significant value of 0.000. (2) Sales promotions have a positive and significant effect on purchasing decisions with a regression coefficient value of 0.222 and a significant value of 0.000. (3) Price perception has a positive and significant effect on purchasing decisions with a regression coefficient value of 0.322 and a significant value of 0.000. (4) Product Quality, Price Perception and Promotion have a positive and significant effect on purchasing decisions for the Satria F150 Suzuki motorbike product with a calculated F value of 20.658 and greater than the F table of 2.65 and has a significance value of 0.000.   Keywords: Product Quality, Sales Promotion, Price Perception and Purchasing Decisions
A Market – Based analysis On Small and A Medium Busines Strategies in Bogor’s Footwear Industry Gendalasari, Gen Gen
RISET: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol. 2 No. 1 (2020): RISET : Jurnal Aplikasi EKonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35212/riset.v2i1.55

Abstract

This research aims to fill the existing gap, namely the right coaching model that can be developed for MSME practitioners so that they have competitive advantages. A sustainable coaching model application from the Ciomas footwear MSMEs can be carried out in an integrated, directed and targeted, market-based manner. By using qualitative methods, it is known that the atributes of production process, production equipment, production control, buildings and facilities, markets, quality standardization, business management, financing, and promotion have average performance. In this case based on the perception of the footwear MSMEs, the performance measure is on a medium scale, while the expectation measure is on a high scale.
Co-Authors Adil Fadillah Apriany, Ade Budi Setiawan Chasanah, Ratu Ainurisa Fachry Abda El Rahman Fahsani, Donny Hendry Fitriyah, Idah Hawari, Muhammad Diwas Indah, Imelda Frizellia Jan Horas Veryady Purba Khoir, Ahmad Din Mashadi Mashadi Panduwangi, Morita Pratama, Ananda Pratomo, Anton Widio Putri, Eryana Putrie, Dewi Raisa Riyadi, Rizal Saefudin Zuhdi Sukamto, Anton Suwarno Suwarno Tarida Marlin Surya Manurung Trifena, Trifena Viva, Firsa Nur