Article Per Year (5 Year)
p-Index From 2020 - 2025
1.513
P-Index
This Author published in this journals
All Journal MIX : Jurnal Ilmiah Manajemen Indikator: Jurnal Ilmiah Manajemen & Bisnis International Humanities and Applied Science Journal Dinasti International Journal of Digital Business Management Jurnal Ilmiah Wahana Pendidikan Indonesian Community Journal International Journal of Economics (IJEC)
Adi Nurmahdi, Adi
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Library & Information Science Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : International Humanities and Applied Science Journal

 1 
The Impact of Product Quality, Brand Image and Service Quality toward Customer Loyalty Fitrajaya, Prawira Hadi; Nurmahdi, Adi
International Humanities and Applied Science Journal Volume 2, Issue 2, 2019
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2019.v2i2.05

Abstract

This study aims to examine the effect of product quality, brand image and service quality toward customer loyalty at Starbucks. The research data was taken from a survey conducted on customers of Starbucks with the criteria have been purchased a minimum of 12 times a month. The research method used is linear regression with 3 independent variables processed using the SPSS Statistics program. The results of the research stated that the coefficient of determination is 0.494, which means the percentage contribution of independent variables (product quality, brand image, service quality) to the dependent variable (service loyalty) is 49.4%. The remaining 50.6% is influenced or explained by other variables not included in this research model. The results showed that partially, the Product Quality variable had a significantly positive effect on customer loyalty while the Brand Image and Service Quality variables had no effect on Customer Loyalty. However, simultaneously there is a significant effect of Product Quality, Brand Image and Service Quality on Starbucks Customer Loyalty.
TOURISM MARKETING MANAGEMENT FRAMEWORK Nurmahdi, Adi
International Humanities and Applied Science Journal IHASJ Volume 1 Issue 1 2018
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purposes of this paper is to deliver a conceptual model which enable  analyzing insight to marketing strategy formulation and implementation of a local hospitality and tourism board administrator. Knowing organizational position in the market place is important and for that the Internal External (IE) matrix can be applied. In this model descriptive analysis method applied. Secondary data collected through the study of literature and other publication. The data analysis consists of external and internal environment assessments score, the marketing mix effectiveness, and Segmenting, Targeting and Positioning (STP) analysis. Matrix of the Grand Strategy carried out to overview options to the alternative strategies which the board has. This model suggests that a local hospitality and tourism board should increase its corporate strategies and competitiveness by distinguishably offering products which are different from its competitors, enhancing values offered to attractive tourist destinations, as well as considering local wisdoms and culture embedded in its product offering, so as simultaneously to raise local revenues which can be gained through the increase in the number of tourist visits, and the enhancement of many small medium enterprises and local economy for the betterment of society’s wellbeing
Co-Authors Andri Irfan Rifai Ariyapijati, Raden Hendra Azwar, Rully Choiril Budiono, Nur Aktif Fitrajaya, Prawira Hadi Hasdian, Elhazri Muhammad Isradi Nahra Putra, Muhammad Thariq Nardo, Ma Theresa Bringas Paskariyani, Hana Pringgodigdoyo, Prapatantio Teteg Scorita, Kurnia Budhy Syafwandi, Syafwandi Wahyudi Wahyudi Wiguna, Esa Setia Yusup, Rendi