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All Journal Journal of Consumer Science MIX : Jurnal Ilmiah Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Indikator: Jurnal Ilmiah Manajemen & Bisnis International Humanities and Applied Science Journal Jurnal Doktor Manajemen (JDM) Jurnal Abdi Masyarakat (JAM) Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Jurnal Ilmiah Wahana Pendidikan International Journal of Economics, Business, and Entrepreneurship (IJEBE) Jurnal Administrasi Kantor Journal of Social Research Indonesian Community Journal Indonesian Journal of Business Analytics (IJBA) Formosa Journal of Applied Sciences (FJAS) International Journal of Economics (IJEC) Jurnal Indonesia Sosial Sains Journal Research of Social Science, Economics, and Management Enrichment: Journal of Multidisciplinary Research and Development Journal of Sustainable Economic and Business
Adi Nurmahdi
Universitas Mercu Buana
Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Other

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ANALISIS KUALITAS PELAYANAN, CITRA MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN Wiguna, Esa Setia; Nurmahdi, Adi
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 4, No 1 (2020)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (591.767 KB) | DOI: 10.22441/Indikator.2020.v4i1.009

Abstract

Abstrak.  Penelitian ini bertujuan menguji dan menganalisis pengaruh Kualitas Pelayanan, Citra Merek, dan Harga, terhadap Keputusan Pembelian.  Data penelitian merupakan data harian untuk periode observasi selama 5 (lima) bulan (Oktober 2018 sampai dengan Januari 2019)  Metode sampling yang digunakan adalah purposive sampling dengan jumlah sampel sebanyak 110 responden.  Metode analisis yang digunakan dalam penelitian ini adalah regresi linier berganda.  Hasil penelitian menunjukan bahwa Kualitas Pelayanan, Citra Merek, dan Harga, secara bersama-sama (simultan) dan terpisah (partial) berpengaruh secara signifikan terhadap Keputusan Pembelian jasa pada PT ACL Indonesia, Jakarta.
The Impact of Product Quality, Brand Image and Service Quality toward Customer Loyalty Fitrajaya, Prawira Hadi; Nurmahdi, Adi
International Humanities and Applied Science Journal Volume 2, Issue 2, 2019
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2019.v2i2.05

Abstract

This study aims to examine the effect of product quality, brand image and service quality toward customer loyalty at Starbucks. The research data was taken from a survey conducted on customers of Starbucks with the criteria have been purchased a minimum of 12 times a month. The research method used is linear regression with 3 independent variables processed using the SPSS Statistics program. The results of the research stated that the coefficient of determination is 0.494, which means the percentage contribution of independent variables (product quality, brand image, service quality) to the dependent variable (service loyalty) is 49.4%. The remaining 50.6% is influenced or explained by other variables not included in this research model. The results showed that partially, the Product Quality variable had a significantly positive effect on customer loyalty while the Brand Image and Service Quality variables had no effect on Customer Loyalty. However, simultaneously there is a significant effect of Product Quality, Brand Image and Service Quality on Starbucks Customer Loyalty.
TOURISM MARKETING MANAGEMENT FRAMEWORK Nurmahdi, Adi
International Humanities and Applied Science Journal IHASJ Volume 1 Issue 1 2018
Publisher : Universitas Mercu Buana

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Abstract

The purposes of this paper is to deliver a conceptual model which enable  analyzing insight to marketing strategy formulation and implementation of a local hospitality and tourism board administrator. Knowing organizational position in the market place is important and for that the Internal External (IE) matrix can be applied. In this model descriptive analysis method applied. Secondary data collected through the study of literature and other publication. The data analysis consists of external and internal environment assessments score, the marketing mix effectiveness, and Segmenting, Targeting and Positioning (STP) analysis. Matrix of the Grand Strategy carried out to overview options to the alternative strategies which the board has. This model suggests that a local hospitality and tourism board should increase its corporate strategies and competitiveness by distinguishably offering products which are different from its competitors, enhancing values offered to attractive tourist destinations, as well as considering local wisdoms and culture embedded in its product offering, so as simultaneously to raise local revenues which can be gained through the increase in the number of tourist visits, and the enhancement of many small medium enterprises and local economy for the betterment of society’s wellbeing
ANALYSIS OF PURCHASE DECISION MODEL TOWARDS AIRLINES TICKET BOOKING IN TRAVELOKA (MERCU BUANA UNIVERCITY CASE STUDY) Pringgodigdoyo, Prapatantio Teteg; Nurmahdi, Adi
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 4, No 2 (2020)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v4i2.10007

Abstract

Abstract. Traveloka is an airline ticket purchase application that has the most visitors in Southeast Asia, but starting in the first quarter of 2019 they experienced a decline in the number of visitors. The decline in the number of visitors was the most contributed by application users from Indonesia. The decline in the number of visitors is a phenomenon that needs attention because it can potentially affect ticket sales through the application. there are several factors that influence the pattern of ticket purchases through online applications, including internet knowledge, service quality, prices, trust, understanding of risk, and user perceptions.  The objectives in this study is to determine the effect of price, service quality, brand image on purchase decisions on the Traveloka application. The samples of this study are a 100 post graduate students of Mercu Buana University. The results of this study show that price does not have a positive and significant effect on brand image on the Traveloka application. Price, service quality and brand image have a positive and significant influence on purchase decisions on the Traveloka application. Traveloka companies are advised to increase their responsiveness in providing quality services so that they will be able to create a better brand image.
ANALISIS KUALITAS PRODUK , DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DAN IMPLIKASINYA PADA KEPUASAN PELANGGAN TWO WAY CAKE CLARESTA KARAWANG Yusup, Rendi; Nurmahdi, Adi
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 4, No 3 (2020)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v4i3.10013

Abstract

Abstract:This research aims to analysis and examine Analyze Effect Product Quality, Service Quality to Purchasing Decision and implication to Customer Satisfaction Two Way Cake Claresta Karawang this is the object of research. Research of desaign use research type with quantitavie and explanatory method. Data collected using a questionnaire given to 100 respondents, sampling technique used a paper sheet given directly to respondents. Analytical method used is SPSS. The result research showing variable product quality positive effect and significant on purchase decision, service quality has a positive effect and significant on purchase decision. Product quality positive effect and significant on customer satisfaction, service quality positive effect and significant on customer satisfaction, and purchase decision positive effect and significant on customer satisfaction. Abstrak:Penelitian ini bertujuan menganalisis dan menguni  Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan terhadap Keputusan Pembelian dan Implikasinya pada Kepuasan Pelanggan Two Way Cake Claresta Karawang yang menjadi objek penelitian. Desain penelitian yang digunakan adalah jenis penelitian metode kuantitatif dan explanatory. Data dikumpulan dengan menggunakan kuisioner yang diberikan kepada 100 responden, teknik pengambilan sample yang digunakan adalah melalui selembaran yang diberikan langsung kepada responden. Metode analisis yang digunakan adalah SPSS. Hasil penelitian menunjukan bahwa variabel pengaruh kualitas produk secara positif dan signifikan terhadap keputusa pembelian, kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian. Kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan, kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, dan keputusan pembelian berpengaruh positif dan signifikan terhadap kepuasan pelanggan.
WORKSHOP DAN PENYULUHAN WIRAUSAHA UNTUK GURU DAN STAF TK. AL’ALAQ, JATIBENING, BEKASI, JAWA BARAT Adi Nurmahdi; Andam Dewi; Endri Endri
Jurnal Abdi Masyarakat (JAM) Vol 3, No 1 (2017): JAM (Jurnal Abdi Masyarakat) - September
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (502.196 KB) | DOI: 10.22441/jam.2017.v3.i1.006

Abstract

TK Al’Alaq berada di jalan Dr. Ratna, Kelurahan Jatibening, Kecamatan Pondok Gede, Bekasi. Tidak terlalu jauh terdapat pula Kampus D Universitas Mercu Buana di Kranggan, Pondok Gede, Bekasi, yang keberadaannya telahmembawa dampak positif bagi pemberdayaan masyarakat disekitar kampus, termasuk kegiatan Pengabdian Masyarakat ini.Pada tahun 2020 Pemerintah Indonesia mentargetkan delapan juta pengusaha baru UKM, maka perludiadakan sosialisasi dan penyuluhan terprogram dan intensif. Secara umum terdapat dua opsi untuk dapat berwirausaha: Pertama, karena bakat alamiah atau born / natural entrepreneur;sangat sedikit jumlahnya sepertipengusaha Lim Sioe Liong (Salim Group), Mochtar Riady (Lippo Group) dan H. Probosutedjo (Mercu Buana Group), yang merupakan contoh pengusaha-pengusaha sukses dan saat ini sekelas taipan/konglomerat; Kedua, pengusaha yang dicipatakan karena pembelajaran di sekolah / kampus / pusat pelatihan ditambah dengan jam terbang dan pengalaman lapangan yang atau dikenal sebagai made / educated entrepreneurs. Dikarenakan wirausaha adalah bagian dari intra-disiplin keilmuan maka hal-hal yang dapat menunjang keberhasilan suatu usaha sangat dapat untuk dipelajari; baik secara formal dan informal. Pembelajaran wirausaha pada kalangan pendidik adalah fenomena baru. Terlihat dari hasil feedback evaluasi pada pelaksanaan Pengabdian Masyarakat di TK Al’Alaq, Jatibening, Bekasi dimana hasil kegiatan mengindikasikan tingginya minat di kalangan pendidik untuk dapat berusaha sendiri. Metode yang digunakan dalm kegiatan ini adalah: ceramah, tanya jawab, dan presentasi simulasi bisnis per group. Hasil kegiatan ini memperoleh tanggapan positif dari pesertadan sekolah yang sangat anthusias dalam mengikuti penyuluhan, telahmembuka wawasan baru tentang pentingnya berwirausaha bagi pendidik. Diharapkan keterampilan yang didapat dapat pula diteruskan ke peserta didik.
ANALISIS PENGARUH KUALITAS PRODUK, DISTRIBUSI DAN PELAYANAN PURNA JUAL TERHADAP KEPUASAN PELANGGAN PERUSAHAAN KEMASAN PLASTIK PT. JAYATAMA SELARAS Ignatius Herobe Widyananto; Adi Nurmahdi
MIX: JURNAL ILMIAH MANAJEMEN Vol 4, No 3 (2014): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (545.29 KB)

Abstract

Abstract: This study aims to find out relationship between Product Quality,Distribution and After Sales Services toward Customer Satisfaction at the PT. Jayatama Selaras. Independent variables were in this study included Product Quality, Distribution and After Sales Services while Customer Satisfaction became dependent variable. In this study, data collection was conducted using a survey method with purposive sampling by questionnaires with 76 business to business respondents. The results obtained through data processing using SPSS version 20 revealed that Product Quality and After Sales Services affected Customer Satisfaction. Beside, there was also a simultaneous effect on the observed of variables Product Quality, Distribution and After Sales Services on Customer Satisfaction. The conclusion of this study indicated that to improve Customer Satisfaction, PT. Jayatama Selaras must maintain andimprove product quality and After Sales Services.Keywords: Quality Product, Distribution, After Sales Services, Customer Satisfaction  
The Effect Of Academic Service Quality On Satisfaction And Loyalty Of Students University Angrian Permana*; M. Havidz Aima; Eny Ariyanto; Adi Nurmahdi
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 4, No 2 (2020): Jurnal Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.66 KB) | DOI: 10.31294/jeco.v4i2.7979

Abstract

ABSTRACTThis aims is to determine the factors of academic service quality and analyze the relationship between academic service quality to student satisfaction and loyalty at Bina Bangsa University. This is explanatory research with the population of the students of Bina Bangsa University odd semester, academic year 2018/2019. The research sample uses purposive sampling with a total of 200 respondents. Data were analyzed with the Equation Model Structure (SEM) consisting of measurement models and structural models. It can be concluded that improving the quality of the system will be able to influence student satisfaction but not necessarily be able to increase student loyalty directly. Indirectly through student satisfaction, student loyalty can be increased through the quality of the system. Improving the quality of information both directly and indirectly can affect student satisfaction and loyalty. Quality of service at a tertiary institution becomes very important in increasing student satisfaction and loyalty. Keywords: Satisfaction; Loyalty; Quality of academic services.
Kualitas Layanan Dan Citra Merek Berpengaruh Pada Kepuasan Nasabah Serta Berdampak Terhadap Loyalitas Kurnia Budhy Scorita; Adi Nurmahdi
JURNAL ADMINISTRASI KANTOR Vol 6 No 2 (2018): Jurnal Administrasi Kantor (Desember 2018)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (359.156 KB)

Abstract

Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh Kualitas Layanan dan Citra Merek terhadap Kepuasan Nasabah serta implikasinya terhadap Loyalitas Nasabah Bank Asing X cabang WTC Sudirman Jakarta. Objek yang digunakan pada penelitian ini adalah Nasabah Bank Asing X cabang WTC Sudirman, dengan 84 nasabah terpilih. Adapun teknik analisis yang digunakan adalah Structural Equation Modelling (SEM) dibantu dengan program Partial Least Square (PLS) Versi 3.0. Hasil penelitian menunjukkan bahwa Kualitas Layanan berpengaruh positif dan signifikan terhadap Kepuasan Nasabah, hasil yang sama berupa positif dan signifikan untuk Citra Merek terhadap Kepuasan Nasabah, Kualitas Layanan terhadap Loyalitas Nasabah, Citra Merek terhadap Loyalitas Nasabah, dan Kepuasan Nasabah terhadap Loyalitas Nasabah. Kata Kunci: Kualitas Layanan, Citra Merek, Kepuasan Nasabah, Loyalitas Nasabah. Abstract: This study aims to analyze the Service and Brand Image of Customer Satisfaction and its implication for Customer Loyalty of Foreign Bank X WTC Sudirman Jakarta branch. The object in this study is the Foreign Bank X Customers of WTC Sudirman Branch, with 84 customers were selected. The analytical technique used is Structural Equation Modeling (SEM) assisted by Partial Least Square (PLS) version 3.0. The results showed that Service Quality has positive and significant effect on Customer Satisfaction, similar result with positive and significant effect also for Brand Image on Customer Satisfaction, Service Quality on Customer Loyalty, Brand Image on Customer Loyalty, and Customer Satisfaction toward Customer Loyalty. Keyword: Service Quality, Brand Image, Customer Satisfaction, Customer Loyalty.
Analysis of Purchase Decision Model Towards Airlines Ticket Booking in Traveloka (Mercu Buana Univercity Case Study) Prapatantio Teteg Pringgodigdoyo; Adi Nurmahdi
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 1 (2022)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v6i1.8344

Abstract

Traveloka is an airline ticket purchase application that has the most visitors in Southeast Asia, but starting in the first quarter of 2019 they experienced a decline in the number of visitors. The decline in the number of visitors was the most contributed by application users from Indonesia. The decline in the number of visitors is a phenomenon that needs attention because it can potentially affect ticket sales through the application. there are several factors that influence the pattern of ticket purchases through online applications, including internet knowledge, service quality, prices, trust, understanding of risk, and user perceptions.  The objectives in this study is to determine the effect of price, service quality, brand image on purchase decisions on the Traveloka application. The samples of this study are a 100 post graduate students of Mercu Buana University. The results of this study show that price does not have a positive and significant effect on brand image on the Traveloka application. Price, service quality and brand image have a positive and significant influence on purchase decisions on the Traveloka application. Traveloka companies are advised to increase their responsiveness in providing quality services so that they will be able to create a better brand image. Keywords: price, service quality, brand image, purchase decision, traveloka
Co-Authors Agustinus Hariadi Djoko Purwanto Andam Dewi Andre Ludya Liap Andri Irfan Rifai Angrian Permana, Angrian Azwar, Rully Choiril Budiono Nur Aktif Damayanti, Nenty Desy Dharmawati Dhimas Mahardhika Dhimas Mahardhika Ding Chong Dudi Permana Elhazri Hasdian ENDRI ENDRI Eny Ariyanto Faathirrajaf Trisnawan Fitrajaya, Prawira Hadi Gustiyani, Ajeng Restu Ignatius Herobe Widyananto Kartini, Fenny M. Havidz Aima Mas Wahyu Wibowo Maulana Marman Miftahul Huda Muhammad Isradi Nahra Putra, Muhammad Thariq Nardo, Ma Theresa Bringas Paskariyani, Hana Prapatantio Teteg Pringgodigdoyo Pringgodigdoyo, Prapatantio Teteg Raden Hendra Ariyapijati Rendi Sutrisno Ririn Wulandari Scorita, Kurnia Budhy Sri Hartono Sugeng Riyadi Sutrisno, Rendi Syafarudin, Afriapollo Syafwandi Syafwandi Syahidah, Hanna Asma Wahyudi Wahyudi Wiguna, Esa Setia Wijareni, Damarsasi Nur Yanto Ramli Yuli Harwani Yusup, Rendi