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ANALISIS KUALITAS PELAYANAN, CITRA MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN Wiguna, Esa Setia; Nurmahdi, Adi
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 4, No 1 (2020)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (591.767 KB) | DOI: 10.22441/Indikator.2020.v4i1.009

Abstract

Abstrak.  Penelitian ini bertujuan menguji dan menganalisis pengaruh Kualitas Pelayanan, Citra Merek, dan Harga, terhadap Keputusan Pembelian.  Data penelitian merupakan data harian untuk periode observasi selama 5 (lima) bulan (Oktober 2018 sampai dengan Januari 2019)  Metode sampling yang digunakan adalah purposive sampling dengan jumlah sampel sebanyak 110 responden.  Metode analisis yang digunakan dalam penelitian ini adalah regresi linier berganda.  Hasil penelitian menunjukan bahwa Kualitas Pelayanan, Citra Merek, dan Harga, secara bersama-sama (simultan) dan terpisah (partial) berpengaruh secara signifikan terhadap Keputusan Pembelian jasa pada PT ACL Indonesia, Jakarta.
Analisis Ketidaksesuaian Status Barang Outbound di Gudang Cargo Distribution Center Maulana, Andy; Wiguna, Esa Setia; Alvionita, Nabila; Sholihah, Sita Aniisah; Poncotoyo, Wahyu; Firmansyah, Iqbal
Jurnal Sistem Transportasi & Logistik Vol. 2 No. 1 (2022): Agustus
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/jstl.v2i1.1258

Abstract

PT X equips their warehouse with a system called the Warehouse Management System (WMS) to help manage every work process in the warehouse. In the operation of this WMS, there is a problem of discrepancies in the status of goods between the status of goods in the WMS and conditions in the field which causes workflows such as activities for Customs purposes to be hampered and the quality of company information decreases. The problem of discrepancies in the status of these goods needs to be mapped in a structured manner and the cause of this discrepancy in the status of goods is sought in order to improve the quality of the company's warehouse services so this research needs to be carried out. In this study, the Seven Tools method was used to identify the level of discrepancy and analyze what factors caused the discrepancy in the status of the goods. The results showed that the average percentage of item status discrepancies was 34.43% during April 2021 - June 2021. it was found that the Man, Method, and Machine factors were the main causes of the discrepancy in the status of the goods.
Analisis Risiko Faktor Keterlambatan Pengiriman Ekspor Di Perusahaan Freight Forwarding Dengan Metode House Of Risk Oktavianingrum, Tesalonika; Pratiwi, Sekar Widyastuti; Wiguna, Esa Setia
Jurnal Sistem Transportasi & Logistik Vol. 4 No. 3 (2025): April
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/jstl.v4i3.2422

Abstract

PT.XYZ is one of the companies engaged in freight forwarding services. In this study, we analyzed the risk factor of delays in export shipments where there was data on delays in January-March 2023, causing export shipments to not run properly and causing losses to the company. The purpose of this research is to identify the causes of risks that occur and minimize the causes of these risks. The method used in the research is supply chain activity mapping using Supply Chain Operation Reference and House of Risk. The results of this study were 12 risk events and 11 risk agents. By using a pareto diagram to determine the priority of risk agents based on the highest value, five dominant risk agents were obtained, namely A2 (Human error), A11 (Late loading of goods), A10 (Trucks operate side by side with employee return hours), A8 (Not finished production) and A6 (Container runs out). Based on these dominant risk agents, 9 mitigation actions can be implemented. Of the 9 mitigation strategies by considering the effectiveness in its application, 5 main strategies were obtained, namely providing training (PA1), establishing communication with related parties (PA4), providing rewards or punishments to employees (PA2), making fleet travel schedules (PA5) and making education to shippers (PA3).