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The Effect of Price, Location, Promotion and Service on Purchasing Decisions at CV Anugerah Kirana Motor Bengkulu Noviantoby, Noviantoby; Susanti , Neri; Hidayah, Restu
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 1 (2023): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i1.1118

Abstract

CV. Anugrah Kirana Motor Bengkulu is an official dealer of Honda Motorcycle. The address of this dealer is at Dempo Street 18, Sawah Lebar, Ratu Agung, Bengkulu. This dealer sells some kinds of motorcycle types like Honda Scoopy, Honda Vario, Honda Beat and other kinds of motorcycle. The research objective is to determine the influence of price, promotion location and service on purchasing decisions at CV Anugerah Kirana Motor Bengkulu. The sample in this study are 80 consumers who purchased automatic type motorbikes at CV Anugerah Kirana Motor Bengkulu. Data are collected by using a questionnaire and analyzed by using multiple linear regression and hypothesis testing. The results of multiple linear regression calculations obtained multiple linear regression equations Y = 12.106 + 0.356 X1 + 0.249 X2 + 0.372 X3 + 0.132 X4 + e. The results of the t-test variable Price (X1) have a positive and partially significant effect on purchasing decisions with a significant value of 0.022 < 0.05. The location variable (X2) has a partially positive and significant effect on purchasing decisions with a significant value of 0.016 <0.05. The promotion variable (X3) has a positive and partially significant effect on purchasing decisions with a significant value of 0.027 <0.05 and the service variable (X4) has a positive and partially significant effect on purchasing decisions with a significant value of 0.008 <0.05. The results of the F test significance value of 0.000 is less than 0.05 (<0.05), this indicates that simultaneously (simultaneously) there is a significant influence between price, location, promotion and service on purchasing decisions at CV Anugerah Kirana Motor Bengkulu. price variable (X1) location (X2) promotion (X3) and service (X4) have a positive and significant effect on purchasing decisions.
KERAGAAN TINGKAT PENGETAHUAN, PERSEPSI DAN RESPON PESERTA TEMU TEKNIS PENELITI-PENYULUH BALITBANGTAN DAN PENYULUH JAWA TENGAH Hidayah, Restu; Lestari, Fitri; Fatmawati, Nurul Laela; Kushartanti, Ekaningtyas
JURNAL LITBANG PROVINSI JAWA TENGAH Vol 19 No 1 (2021): Jurnal Litbang Provinsi Jawa Tengah
Publisher : Badan Riset dan Inovasi Daerah Provinsi Jawa Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36762/jurnaljateng.v19i1.861

Abstract

The technical meeting for Researcher – Extension Workers aims to train the extension workers, who carry out the Specific Technology Adaptation 2020 in 12 districts in Central Java. In this technical meeting, several technological innovations of Balitbangtan were presented as alternative choices of technological innovations to be applied. Evaluation of technical meetings is an indicator of the success of an extension seen from the increase in knowledge, perceptions and responses of participants. The purpose of this paper is to identify the knowledge level of the participants, identify the perceptions, and also responses of participants. The observed parameters are the characteristics of the respondents, the level of knowledge, perceptions and responses of the respondents. Data was collected through survey by questionnaire and analyzed it with non-parametric analysis and descriptive. The study results that respondent’s knowledge increase 49,01%. Respondents give perceptions and responses on high-level of assessment for the benefit of technical meeting because it is very helpful to supporttheir main tasks and functions.
The Influence Of Job Achievement, Education, Training And Competencies On Employees' Career Development At The Lahat District Dprd Secretariat Office Ilpiyano, Marko; Lokhisika , Lokhisika; Hidayah, Restu
Social Sciences Journal Vol. 1 No. 2 (2024): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v1i2.473

Abstract

This research aims to determine and analyze the influence of Job Performance, Education, Training and Competency on Employee Career Development at the Lahat Regency DPRD Secretariat Office, either partially or simultaneously. This research uses a quantitative research method with respondents, namely employees of the Lahat Regency DPRD Secretariat Office, totaling 48 respondents. Testing in this research used multiple linear regression analysis with SPSS (Special Package and Service Solution) version 26 program tools. The results of the research show that Job Achievement, Education, Training and Competency are proven to have a significant influence on Employee Career Development at the Lahat Regency DPRD Secretariat Office both partially and simultaneously