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All Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Dehasen Mengabdi
Noviantoby, Noviantoby
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Effect of Price, Location, Promotion and Service on Purchasing Decisions at CV Anugerah Kirana Motor Bengkulu Noviantoby, Noviantoby; Susanti , Neri; Hidayah, Restu
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 1 (2023): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i1.1118

Abstract

CV. Anugrah Kirana Motor Bengkulu is an official dealer of Honda Motorcycle. The address of this dealer is at Dempo Street 18, Sawah Lebar, Ratu Agung, Bengkulu. This dealer sells some kinds of motorcycle types like Honda Scoopy, Honda Vario, Honda Beat and other kinds of motorcycle. The research objective is to determine the influence of price, promotion location and service on purchasing decisions at CV Anugerah Kirana Motor Bengkulu. The sample in this study are 80 consumers who purchased automatic type motorbikes at CV Anugerah Kirana Motor Bengkulu. Data are collected by using a questionnaire and analyzed by using multiple linear regression and hypothesis testing. The results of multiple linear regression calculations obtained multiple linear regression equations Y = 12.106 + 0.356 X1 + 0.249 X2 + 0.372 X3 + 0.132 X4 + e. The results of the t-test variable Price (X1) have a positive and partially significant effect on purchasing decisions with a significant value of 0.022 < 0.05. The location variable (X2) has a partially positive and significant effect on purchasing decisions with a significant value of 0.016 <0.05. The promotion variable (X3) has a positive and partially significant effect on purchasing decisions with a significant value of 0.027 <0.05 and the service variable (X4) has a positive and partially significant effect on purchasing decisions with a significant value of 0.008 <0.05. The results of the F test significance value of 0.000 is less than 0.05 (<0.05), this indicates that simultaneously (simultaneously) there is a significant influence between price, location, promotion and service on purchasing decisions at CV Anugerah Kirana Motor Bengkulu. price variable (X1) location (X2) promotion (X3) and service (X4) have a positive and significant effect on purchasing decisions.
Pengenalan Digital Marketing Pada Usaha Keripik Singkong Dewi Sri di Desa Bukit Peninjauan 1 Afriani, Sulisti; Yanti, Rina Trisna; Noviantoby, Noviantoby; Maulana, Taufik; Berlianza, Dhendy
Jurnal Dehasen Mengabdi Vol 1 No 2 (2022): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (768.273 KB) | DOI: 10.37676/jdm.v1i2.2926

Abstract

Cassava chips are a type of food that is familiar to us. The delicious taste makes these chips a product that is liked by all levels of society. UMKM of cassava chips Dewi Sri is one of the UMKM that produces and sells this cassavabased product. The method of implementing the activity consists of a presentation method by providing an explanation through direct delivery and a question and answer method or discussion. The flow of the stages of this community service activity consists of the preparation stage, the implementation stage and the evaluation stage. UMKM Cassava Chips Dewi Sri provides a variety of flavors, namely spicy, salty and sweet corn flavors. Cassava Chips produced by the Dewi Sri Cassava Chips UMKM average around 240 kg/day. This production capacity is still limited because some production equipment is still semi manual. The use of digital technologybased marketing can be a new breakthrough knowledge for Dewi Sri Cassava Chips UMKM to develop their marketing strategies through social media and marketplaces. The result of this Community Service activity is that Dewi Sri's Cassava Chips UMKM are increasingly understanding about digital marketing and are able to own and manage social media and marketplaces as promotional tools.
Co-Authors Berlianza, Dhendy Restu Hidayah, Restu Sulisti Afriani, Sulisti Susanti , Neri Taufik Maulana, Taufik Yanti, Rina Trisna