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All Journal Jurnal Manajemen Bisnis JMM (Jurnal Masyarakat Mandiri) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Kesehatan Tropis Indonesia Benefit: Jurnal Manajemen dan Bisnis
Candra Kusuma Wardana, Candra Kusuma
Jurusan Budidaya Pertanian Fakultas Pertanian Universitas Brawijaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Predictors of Intention to Interact with Apparel Products on Instagram: Do creativity and Positive Emotions Matter? Wardana, Candra Kusuma; Prasetya, Farid Adi; Maimun, Muhammad Halim; Fatchan, Fuad Hudaya
Jurnal Manajemen Bisnis Vol 15, No 2: September 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i2.21841

Abstract

Research aims:  This research aims to determine the effect of perceived creativity, positive emotion, affective commitment on people intention to interact.Design/Methodology/Approach: The population in this research was Instagram users who experienced online purchasing fashion product from July to December in 2023. The sampling technique is employed purposive sampling to decide 225 respondents. The data has been examined for validity and reliability. The data analysis method used quantitative and descriptive.  A Structural Equation Modelling (SEM) approach is used for data analysis using Smart PLS.Research findings: Our study found a positive relationship between perceived creativity and positive emotion, as well as affective commitment. On the other hand, the study also revealed that perceived creativity does not have a positive correlation with users’ interaction intention. Similarly, positive emotion did not show a positive relationship with affective commitment. However, the study also demonstrated a positive correlation between positive emotions and affective commitment with people’s intention to interact.Theoretical Contribution/Originality:  this study gives meaningful contribution to Stimulus-Organism-Response theory by incorporating creativity to assess Instagram social media platform.Practitioners/Policy Implications:  These findings can assist business owners and social media marketers in developing creative marketing campaigns and building strong bond with their followers.Research Limitations/Implications: the limitation of this study is only assessing Instagram on fashion industry. Future research could replicate the study with different industries and collect respondent with a specific occupation to get better understanding on online consumer behavior
Predictors of Intention to Interact with Apparel Products on Instagram: Do creativity and Positive Emotion Matter? Wardana, Candra Kusuma; Prasetya, Farid Adi; Maimun, Muhammad Halim; Fatchan, Fuad Hudaya
Jurnal Manajemen Bisnis Vol. 15 No. 2: September 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i2.21841

Abstract

Research aims: This study aims to determine the effect of perceived creativity, positive emotion, affective commitment on people intention to interact.Design/Methodology/Approach: The study procedures were carried out using a quantitative approach and data were collected with online questionnaires from July to December in 2023. The participants were selected using purposive sampling based on specific criteria, such as experience in purchasing products online. A total of 225 participants were selected and analysis was performed using Structural Equation Modelling (SEM) approach with SmartPLS.Research findings: The results showed that perceived creativity had a significant relationship on positive emotion and affective commitment. Positive emotion was shown to have a significant effect on interaction intention. However, perceived creativity had no significant impact on interaction intention of apparel brand. This indicated that creative content was inadequate in attracting Instagram users to interact with brand’s account. The results also showed that positive emotion lacked a significant correlation with affective commitment, while affective commitment had a significant relationship with interaction intention.Theoretical Contribution/Originality: This study provides meaningful contribution to Stimulus-Organism-Response theory by incorporating creativity to assess Instagram social media platform.Practitioners/Policy Implications: These results can assist business owners and social media marketers in developing creative marketing campaigns and building strong bond with their followers.Research Limitations/Implications: One of the limitations of this study is that it only assessed the use of Instagram in the fashion industry. Therefore, future studies are advised to explore different industries and recruit participants with a specific occupation to obtain better understanding of online consumer behavior.
Application of the extended theory of planned behavior to predict green product purchase behavior Wardana, Candra Kusuma; A'zizah, Laila Osiana Fitria; Abas, Novel Idris; Kusumawati, Rita
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.6, No.1 (2025): June 2025
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v6i1.1758

Abstract

The importance of buying green products has been well publicized on social media. However, sales of green products remain considerably low. Marketers and academics aim to investigate the factors that influence green purchasing behavior. The aim of this paper is to examining the effect of attitude, subjective norms, perceived behavioral control, on green purchase intention. Because there is attitude-behavior gap, this study also provides a meaningful contribution by extending the Theory of Planned Behavior by incorporating social media marketing, environmental knowledge, and green product purchase behavior. A quantitative approach was used to collect data through online questionnaires. A total of 249 samples were analyzed using structural equation modeling (SEM) with Smart PLS. The results align with existing literature, reinforcing the importance of attitude, perceived behavioral control, social media marketing, and environmental knowledge in shaping consumers’ intentions and behaviors. However, subjective norm does not significantly perform as a direct antecedent on purchase intention. Social pressure is not enough to drive consumer purchasing environmentally products. These results can assist business owners and social media marketers to focus on promoting green image and continuously produce educative content which could enhance people awareness on the importance of green product consumption.
Consumer Reactions to Price Discount and Store Atmosphere on Shopping Behavior in Modern Retail Industry Wardana, Candra Kusuma; Siska Kumalasari; Anton Agus Setyawan
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 1 (2023): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (147.952 KB) | DOI: 10.30640/digital.v2i1.664

Abstract

Understanding on what factors which drive customer behavior is crucial for business owners. This study analyzes the effect of discounts and store atmosphere on impulse purchasing decisions. The study was conducted in modern retail business which involved 150 respondents. The sampling method used is a purposive sampling method with the criteria that consumers have experience shopping in modern retail and have knowledge of products in modern retail. Hypothesis testing was used multiple linear regression with SPSS ver. 22. The results showed that price discounts and store atmospheres had a significant effect on impulse purchasing decisions in modern retail business. Creating strategic marketing plan on price deduction and designing impressive store atmosphere is critical in order to increase the impulsive buying and reach the sales target.
Evaluasi Penerapan Rekam Medis Elektronik Terhadap Peningkatan Mutu Pelayanan Rawat Jalan Di RS PKU Muhammadiyah Gombong Wardana, Candra Kusuma; Licia, Rizka
JURNAL KESEHATAN TROPIS INDONESIA Vol. 3 No. 3 (2025): Juni
Publisher : PT. LARPA JAYA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63265/jkti.v3i3.106

Abstract

Rumah sakit PKU Muhammadiyah Gombong sudah menerapkan Rekam Medis Elektronik (RME) sejak 20 Desember 2024, salah satu unit yang telah menerapkan sistem RME adalah bagian rawat jalan. Dalam penerapannya, RME ini kurang berjalan dengan baik. Hal ini karena masalah yang sering terjadi dari sistem koneksi internet yang kadang lambat dan kesempurnaan menu yang perlu dikaji secara mendalam. Penelitian ini bertujuan untuk memahami dan menganalisis penerapan Rekam Medis Elektronik Rawat Jalan di RS PKU Muhammadiyah Gombong dari aspek Performance, Informasi, Economic, Control, Effeciency dan Service guna memastikan bahwa sistem beroperasi secara efektif dan efisien dalam mendukung peningkatan mutu pelayanan Rawat Jalan. Metode penelitian yang diterapkan adalah deskriptif kualitatif, dengan pengumpulan data melalui wawancara dan observasi berdasarkan aspek PIECES (Performance, Information, Economy, Control, Efficiency, Service). Hasil penelitian menunjukkan bahwa penerapan RME di RS PKU Muhammadiyah Gombong dapat meningkatkan mutu pelayanan rawat jalan, terutama dalam mengurangi waktu tunggu pasien. Berdasarkan aspek Performance terkendala ketidakstabilan internet, terutama saat jumlah pasien yang berkunjung meningkat. Berdasarkan aspek Information perlu penyempurnaan pada menu dokter dan farmasi. Berdasarkan Aspek Economy, Control, Efficiency, Service saat ini sudah berjalan dengan baik.
PENINGKATAN KOMPETENSI TATA KELOLA KEUANGAN PADA KARYAWAN DISTRIBUTOR AIR MINUM DALAM KEMASAN KOTA SURAKARTA Dewi, Indah Permata; A'zizah, Laila Oshiana Fitria; Wardana, Candra Kusuma
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 5 (2024): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i5.26434

Abstract

Abstrak: Tata kelola keuangan merupakan hal yang penting bagi pelaku usaha, terutama dalam hal penyusunan laporan keuangan guna memastikan keakuratan dan keandalan pelapooran keuangannya. Sayangnya, masih terdapat banyak pelaku usaha yang belum mampu membuat laporan keuangan, terlebih seusai dengan standar EMKM. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk meningkatkan kapasitas hardskill pelaku usaha untuk menghasilkan laporan keuangan yang akurat. Mitra tim pengabdian adalah karyawan distributor Air Minum Dalam Kemasan (AMDK) yang dengan merek dangan AirMU yang terletak di Desa Pajang, Kota Surakarta yang berjumlah dua orang. Pelaksanaan pengabdian ini melibatkan dosen dan mahasiswa dari Universitas Muhammadiyah Surakarta (UMS). Metode pengabdian mencakup tiga tahapan, yaitu: (1) tahap observasi identifikasi masalah; (2) tahap pelatihan dan pemberian materi; dan (3) tahap pendampingan. Evaluasi dilakukan melalui diskusi saat pendampingan serta memberikan kuesioner pre-test dan post-test. Hasil evaluasi menunjukkan bahwa pemahaman peserta terkait pencatatan dan pelaporan keuangan meningkat secara signifikan sebesar 52,78%. Selain itu, mitra juga telah mampu membuat catatan transaksi dan pelaporan keuangan seusai standar EMKM.Abstract: Financial governance is important for business actors, especially in terms of preparing financial reports to ensure the accuracy and reliability of their financial reports. Unfortunately, there are still many business actors who have not been able to make financial reports, especially in accordance with EMKM standards. The purpose of this community service activity is to increase the hardskill capacity of business actors to produce accurate financial reports. The service team partner is a bottled drinking water (AMDK) distributor with the AirMU brand located in Pajang Village, Surakarta City. The implementation of this service involved lecturers and students from Universitas Muhammadiyah Surakarta (UMS). The service method includes three stages, namely: (1) problem identification observation stage; (2) training and material provision stage; and (3) mentoring stage. Evaluation was carried out through discussions during mentoring and providing pre-test and post-test questionnaires. The evaluation results showed that the participants' understanding of financial recording and reporting increased significantly by 55%. In addition, partners have also been able to make transaction records and financial reporting in accordance with EMKM standards.
Pengaruh Mediasi Pemasaran Hijau Terhadap Niat Pembelian Online pada Pembelian Skincare di Indonesia Husna, Nadiatul; Wardana, Candra Kusuma; Ramadani, Kesha Dewi Nur
Benefit: Jurnal Manajemen dan Bisnis Vol. 9 No. 1 (2024): Benefit : Volume 9 Juni No 1 tahun 2024
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v9i1.6310

Abstract

The increasingly severe global warming that is occurring is encouraging companies to become more environmentally conscious. One significant measure is the creation of environmentally benign products, wherein green marketing serves to cultivate a favorable reputation. The objective of this study is to ascertain the role of green marketing as a mediator in the relationship between attitudes towards green products, green price awareness, Green customer value, and Online green purchase intentions. A quantitative approach was employed in this study, which utilized a purposive sampling method to recruit 172 customers in Indonesia who had previously purchased skincare products Online. Moreover, the data were analyzed using Smart PLS. The results demonstrate that green marketing exerts a direct and indirect influence on green product purchase intention. This study also reveals that marketers must enhance consumer awareness of the benefits and impacts of green products through informative campaigns or advertisements. By leveraging signaling and the Attitude-Behavior-Context (ABC) theory, marketers can cultivate positive attitudes toward green products, thereby strengthening purchase intentions. Moreover, pricing that aligns with the perceived benefits by consumers is crucial to maintaining the purchase intention of green products.
Co-Authors A'zizah, Laila Osiana Fitria Anton Agus Setyawan Farid Adi Prasetya Fatchan, Fuad Hudaya husna, nadiatul Indah Permata Dewi Kusumawati, Rita Laila Oshiana Fitria A’zizah Licia, Rizka Maimun, Muhammad Halim Novel Idris Abas Ramadani, Kesha Dewi Nur Siska Kumalasari