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All Journal Jurnal Manajemen Bisnis Jurnal Produksi Tanaman MABIS: Manajemen dan Bisnis Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Journal Of World Science AKADEMIK: Jurnal Mahasiswa Humanis Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Kesehatan Tropis Indonesia Benefit: Jurnal Manajemen dan Bisnis
Candra Kusuma Wardana, Candra Kusuma
Jurusan Budidaya Pertanian Fakultas Pertanian Universitas Brawijaya
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences

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Predictors of Intention to Interact with Apparel Products on Instagram: Do creativity and Positive Emotions Matter? Wardana, Candra Kusuma; Prasetya, Farid Adi; Maimun, Muhammad Halim; Fatchan, Fuad Hudaya
Jurnal Manajemen Bisnis Vol 15, No 2: September 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i2.21841

Abstract

Research aims:  This research aims to determine the effect of perceived creativity, positive emotion, affective commitment on people intention to interact.Design/Methodology/Approach: The population in this research was Instagram users who experienced online purchasing fashion product from July to December in 2023. The sampling technique is employed purposive sampling to decide 225 respondents. The data has been examined for validity and reliability. The data analysis method used quantitative and descriptive.  A Structural Equation Modelling (SEM) approach is used for data analysis using Smart PLS.Research findings: Our study found a positive relationship between perceived creativity and positive emotion, as well as affective commitment. On the other hand, the study also revealed that perceived creativity does not have a positive correlation with users’ interaction intention. Similarly, positive emotion did not show a positive relationship with affective commitment. However, the study also demonstrated a positive correlation between positive emotions and affective commitment with people’s intention to interact.Theoretical Contribution/Originality:  this study gives meaningful contribution to Stimulus-Organism-Response theory by incorporating creativity to assess Instagram social media platform.Practitioners/Policy Implications:  These findings can assist business owners and social media marketers in developing creative marketing campaigns and building strong bond with their followers.Research Limitations/Implications: the limitation of this study is only assessing Instagram on fashion industry. Future research could replicate the study with different industries and collect respondent with a specific occupation to get better understanding on online consumer behavior
Predictors of Intention to Interact with Apparel Products on Instagram: Do creativity and Positive Emotion Matter? Wardana, Candra Kusuma; Prasetya, Farid Adi; Maimun, Muhammad Halim; Fatchan, Fuad Hudaya
Jurnal Manajemen Bisnis Vol. 15 No. 2: September 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i2.21841

Abstract

Research aims: This study aims to determine the effect of perceived creativity, positive emotion, affective commitment on people intention to interact.Design/Methodology/Approach: The study procedures were carried out using a quantitative approach and data were collected with online questionnaires from July to December in 2023. The participants were selected using purposive sampling based on specific criteria, such as experience in purchasing products online. A total of 225 participants were selected and analysis was performed using Structural Equation Modelling (SEM) approach with SmartPLS.Research findings: The results showed that perceived creativity had a significant relationship on positive emotion and affective commitment. Positive emotion was shown to have a significant effect on interaction intention. However, perceived creativity had no significant impact on interaction intention of apparel brand. This indicated that creative content was inadequate in attracting Instagram users to interact with brand’s account. The results also showed that positive emotion lacked a significant correlation with affective commitment, while affective commitment had a significant relationship with interaction intention.Theoretical Contribution/Originality: This study provides meaningful contribution to Stimulus-Organism-Response theory by incorporating creativity to assess Instagram social media platform.Practitioners/Policy Implications: These results can assist business owners and social media marketers in developing creative marketing campaigns and building strong bond with their followers.Research Limitations/Implications: One of the limitations of this study is that it only assessed the use of Instagram in the fashion industry. Therefore, future studies are advised to explore different industries and recruit participants with a specific occupation to obtain better understanding of online consumer behavior.
Application of the extended theory of planned behavior to predict green product purchase behavior Wardana, Candra Kusuma; A'zizah, Laila Osiana Fitria; Abas, Novel Idris; Kusumawati, Rita
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.6, No.1 (2025): June 2025
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v6i1.1758

Abstract

The importance of buying green products has been well publicized on social media. However, sales of green products remain considerably low. Marketers and academics aim to investigate the factors that influence green purchasing behavior. The aim of this paper is to examining the effect of attitude, subjective norms, perceived behavioral control, on green purchase intention. Because there is attitude-behavior gap, this study also provides a meaningful contribution by extending the Theory of Planned Behavior by incorporating social media marketing, environmental knowledge, and green product purchase behavior. A quantitative approach was used to collect data through online questionnaires. A total of 249 samples were analyzed using structural equation modeling (SEM) with Smart PLS. The results align with existing literature, reinforcing the importance of attitude, perceived behavioral control, social media marketing, and environmental knowledge in shaping consumers’ intentions and behaviors. However, subjective norm does not significantly perform as a direct antecedent on purchase intention. Social pressure is not enough to drive consumer purchasing environmentally products. These results can assist business owners and social media marketers to focus on promoting green image and continuously produce educative content which could enhance people awareness on the importance of green product consumption.
Consumer Reactions to Price Discount and Store Atmosphere on Shopping Behavior in Modern Retail Industry Wardana, Candra Kusuma; Siska Kumalasari; Anton Agus Setyawan
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 1 (2023): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (147.952 KB) | DOI: 10.30640/digital.v2i1.664

Abstract

Understanding on what factors which drive customer behavior is crucial for business owners. This study analyzes the effect of discounts and store atmosphere on impulse purchasing decisions. The study was conducted in modern retail business which involved 150 respondents. The sampling method used is a purposive sampling method with the criteria that consumers have experience shopping in modern retail and have knowledge of products in modern retail. Hypothesis testing was used multiple linear regression with SPSS ver. 22. The results showed that price discounts and store atmospheres had a significant effect on impulse purchasing decisions in modern retail business. Creating strategic marketing plan on price deduction and designing impressive store atmosphere is critical in order to increase the impulsive buying and reach the sales target.
Evaluasi Penerapan Rekam Medis Elektronik Terhadap Peningkatan Mutu Pelayanan Rawat Jalan Di RS PKU Muhammadiyah Gombong Wardana, Candra Kusuma; Licia, Rizka
JURNAL KESEHATAN TROPIS INDONESIA Vol. 3 No. 3 (2025): Juni
Publisher : PT. LARPA JAYA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63265/jkti.v3i3.106

Abstract

Rumah sakit PKU Muhammadiyah Gombong sudah menerapkan Rekam Medis Elektronik (RME) sejak 20 Desember 2024, salah satu unit yang telah menerapkan sistem RME adalah bagian rawat jalan. Dalam penerapannya, RME ini kurang berjalan dengan baik. Hal ini karena masalah yang sering terjadi dari sistem koneksi internet yang kadang lambat dan kesempurnaan menu yang perlu dikaji secara mendalam. Penelitian ini bertujuan untuk memahami dan menganalisis penerapan Rekam Medis Elektronik Rawat Jalan di RS PKU Muhammadiyah Gombong dari aspek Performance, Informasi, Economic, Control, Effeciency dan Service guna memastikan bahwa sistem beroperasi secara efektif dan efisien dalam mendukung peningkatan mutu pelayanan Rawat Jalan. Metode penelitian yang diterapkan adalah deskriptif kualitatif, dengan pengumpulan data melalui wawancara dan observasi berdasarkan aspek PIECES (Performance, Information, Economy, Control, Efficiency, Service). Hasil penelitian menunjukkan bahwa penerapan RME di RS PKU Muhammadiyah Gombong dapat meningkatkan mutu pelayanan rawat jalan, terutama dalam mengurangi waktu tunggu pasien. Berdasarkan aspek Performance terkendala ketidakstabilan internet, terutama saat jumlah pasien yang berkunjung meningkat. Berdasarkan aspek Information perlu penyempurnaan pada menu dokter dan farmasi. Berdasarkan Aspek Economy, Control, Efficiency, Service saat ini sudah berjalan dengan baik.
Pengaruh Mediasi Pemasaran Hijau Terhadap Niat Pembelian Online pada Pembelian Skincare di Indonesia Husna, Nadiatul; Wardana, Candra Kusuma; Ramadani, Kesha Dewi Nur
Benefit: Jurnal Manajemen dan Bisnis Vol. 9 No. 1 (2024): Benefit : Volume 9 Juni No 1 tahun 2024
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v9i1.6310

Abstract

The increasingly severe global warming that is occurring is encouraging companies to become more environmentally conscious. One significant measure is the creation of environmentally benign products, wherein green marketing serves to cultivate a favorable reputation. The objective of this study is to ascertain the role of green marketing as a mediator in the relationship between attitudes towards green products, green price awareness, Green customer value, and Online green purchase intentions. A quantitative approach was employed in this study, which utilized a purposive sampling method to recruit 172 customers in Indonesia who had previously purchased skincare products Online. Moreover, the data were analyzed using Smart PLS. The results demonstrate that green marketing exerts a direct and indirect influence on green product purchase intention. This study also reveals that marketers must enhance consumer awareness of the benefits and impacts of green products through informative campaigns or advertisements. By leveraging signaling and the Attitude-Behavior-Context (ABC) theory, marketers can cultivate positive attitudes toward green products, thereby strengthening purchase intentions. Moreover, pricing that aligns with the perceived benefits by consumers is crucial to maintaining the purchase intention of green products.
The Impact of Financial Literacy and Financial Technology on Financial Inclusion in Special Region of Yogyakarta, Indonesia Kusumawati, Rita; Akmalia, Alien; Wardana, Candra Kusuma
Journal of World Science Vol. 1 No. 5 (2022): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v1i5.31

Abstract

Someone who has appropriate knowledge toward financial literacy (well literate) will be faster to learn about how financial institution works. Unfortunately, the level of financial literacy in Indonesia is only reached 29 percent. However, the goventment target on financial literacy itself is reached up to 75 percennt. Since the knowledge on how to manage the personal budget is quite important, people need to know to overcome the financial problem that could be occur in the future endeavors. This research aim to identificate the level of influence financial literacy toward financial inclusion in Special Region of Yogyakarta, Indonesia as part of the impact by financial technology usage. This study was used quantitative apprach using 133 respondents in Special Region of Yogyakarta. The data were obtained from spreading the questionnaire and interviews with respondents. Data analysis in this study used multiple linear regression using SPSS ver. 22. The result of this study shows that only financial technology which supported to influence financial Inclusion.
KERAGAMAN HASIL, HERITABILITAS DAN KORELASI F3 HASIL PERSILANGAN KEDELAI (Glycine max L. Merril) VARIETAS ANJASMORO DENGAN VARIETAS TANGGAMUS, GROBOGAN, GALUR AP DAN UB Wardana, Candra Kusuma; Karyawati, Anna Satyana; Sitompul, Syukur Makmur
Produksi Tanaman Vol. 3 No. 3 (2015)
Publisher : Jurusan Budidaya Pertanian Fakultas Pertanian Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kedelai (Glycine max L. Merril) merupakan tanaman pangan penting di Indonesi. Usaha untuk memperoleh varietas unggul kedelai ialah dengan melakukan kegiatan pemuliaan tanaman yang dilanjutkan dengan seleksi. Tujuan penelitian ini adalah untuk mempelajari keragaman hasil, pewarisan sifat dan korelasi antara hasil dan komponen hasil tanaman kedelai generasi F3 tanaman kedelai. Penelitian dilaksanakan pada bulan Maret hingga Juli 2013, di kebun percobaan Fakultas Pertanian, Kabupaten Malang. Rancangan percobaan  yang digunakan  adalah single plant. Data yang diperoleh dilakukan pengujian menggunakan analisis sidik ragam (uji F) dengan taraf nyata 5%, dilanjutkan dengan uji BNT 5% bila ada pengaruh nyata, uji Chi-Square, Heritabilitas arti luas dan koefisien korelasi untuk setiap variabel pengamatan. Hasil pengamatan menunjukkan berat kering biji dan bobot 100 biji per tanaman pada F3 persilangan Anjasmoro x Grobogan lebih tinggi secara nyata dibandingkan dengan ketiga persilangan lainnya. Semua variabel pada seluruh persilangan F3 tidak berdistribusi normal, kecuali pada variabel jumlah polong persilangan Anjasmoro x AP. Nilai heritabilitas seluruh variabel pengamatan pada semua persilangan memiliki kriteria tinggi, kecuali pada variabel jumlah buku subur per tanaman persilangan Anjasmoro x AP. Hubungan antar sifat antara jumlah buku subur, jumlah polong isi dan berat kering per tanaman pada semua persilangan tergolong kuat, kecuali pada persilangan Anjasmoro x Grobogan. Kata kunci : Kedelai, Generasi F3, Keragaman, Heritabilitas, Koefisien Korelasi.
Analisis Faktor yang Mempengaruhi Minat Mahasiswa dalam Berinvestasi Fatchan, Ilham Nuryana; Fatchan, Fuad Hudaya; Achyani, Fatchan; Wardana, Candra Kusuma; Kholillulloh, Fajar
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v4i2.941

Abstract

This study aims to examine the influence of capital market training, financial literacy, research benefits, and research motivation on the investment interest of students from the Faculty of Economics and Business at Muhammadiyah University of Surakarta. Data were collected using a questionnaire through purposive sampling, with 86 respondents. The research employed validity testing, reliability testing, classical assumption testing, and multiple linear regression analysis. Findings from the t-test indicate that capital market training, financial literacy, investment benefits, and investment motivation significantly affect the investment interest of students in the Faculty of Economics and Business at Muhammadiyah University of Surakarta.
How social media marketing influence green purchase intention: based on Theory of Planned Behavior Rahmadani, Kesha Dewi Nur; Wardana, Candra Kusuma; Husna, Nadiatul
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026 - Online First
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.850

Abstract

To promote eco-green products, social media information may serve as the center of business development. Consumers buy the product after gaining knowledge developed throughout social media. Social media, cognitive, and marketing factors combine to influence consumer purchase intentions for green products. This study aims to implement marketing in social media, LOHAS, and PCE into TPB, conducting a comprehensive research to understand consumer attitudes towards green products and their purchase intentions. The theory of planned behavior (TPB) explains and predicts human behavior in the context of PCE and LOHAS. Lifestyles of Health and Sustainability (LOHAS) represent a consumer segment focused on health, sustainability, and social responsibility. Perceived consumer effectiveness (PCE) refers to the context of consumer activism and ethical consumption. The questionnaire survey method was employed to gather data on consumers in Indonesia with a sample size of 172 people. Purposive sampling was conducted to obtain insights from participants. Smart PLS 3.0 was used to analyze the data. Social media plays a part in the dissemination of information as a promotion of environmentally friendly products. Social media marketing has the potential to affect consumer attitudes through PCE and LOHAS. PCE and LOHAS contribute significantly to green purchase intentions.
Co-Authors A'zizah, Laila Osiana Fitria Akmalia, Alien Anna Satyana Karyawati Anton Agus Setyawan Fajar Kholillulloh Farid Adi Prasetya Fatchan Achyani Fatchan, Fuad Hudaya husna, nadiatul Ilham Nuryana Fatchan, Ilham Nuryana Kusumawati, Rita Licia, Rizka Maimun, Muhammad Halim Novel Idris Abas Rahmadani, Kesha Dewi Nur Ramadani, Kesha Dewi Nur Siska Kumalasari Syukur Makmur Sitompul, Syukur Makmur