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All Journal Eco-Entrepreneur Journal of Economic, Bussines and Accounting (COSTING) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Performance : Jurnal Bisnis dan Akuntansi Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Wahana Pendidikan Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Kajian Ilmu Manajamen Innovative: Journal Of Social Science Research
Nirma Kurriwati, Nirma
Universitas Trunojoyo Madura
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Eco-Entrepreneur

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Pengaruh Korean Wave dan Brand Ambassador terhadap Minat Beli Konsumen pada Produk Mie Sedaap Selection Cita Rasa Korea (Studi pada Pengikut Akun Twitter @Food_Fess) Wulandari, Ida; Kurriwati, Nirma
Eco-Entrepreneur Vol 10, No 2 (2024): Desember
Publisher : Eco-Entrepreneur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v10i2.28698

Abstract

Pengaruh Brand Image Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Pada Produk Kosmetik MS Glow (Studi Pada Mahasiswi Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura) Hasanah, Nur; Kurriwati, Nirma
Eco-Entrepreneur Vol 9, No 2 (2023): Desember
Publisher : Eco-Entrepreneur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v9i2.29762

Abstract

This research discusses the problems with one of the local cosmetic products in Indonesia, namely the MS Glow cosmetic product. The purpose of this study was to determine the effect of Brand Image on Customer Loyalty, to determine the effect of Brand Image on Customer Satisfaction, to determine the effect of Customer Satisfaction on Customer Loyalty, and to determine the effect of Brand Image on Customer Loyalty through Customer Satisfaction. This research uses a descriptive quantitative method. The analysis used in this research is path analysis. The data used in this study are primary and secondary data. Data collection techniques using a questionnaire with a total of 100 respondents. The results of this study are (1) Brand Image has a significant effect on Customer Loyalty, (2) Brand Image has a significant effect on Customer Satisfaction (3) Customer Satisfaction has a significant effect on Customer Loyalty and (4) Brand Image has an indirect effect on Customer Loyalty through Customer satisfaction.
Co-Authors AA Sudharmawan, AA Adewiyeh, Nufiyatul Alisiyah, Hoomzah Nur Alqindi, Achmad Hanif Angraeni, Novi Dwi Rahayu, Aprilia Fachry Abda El Rahman Herry, Yulistiyono Intan Purnamasari Mujtahiddin, Muhammad Ihwanul Nur Hasanah Pramidita, Jenny Purnomo, Arie Setyo Dwi Rikza, Moh Zidan Rizqi Nur Azizah Safitri, Laela Setiyowati, Ayu Wulandari, Ida