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All Journal Prosiding Seminar Matematika dan Pendidikan Matematik Didaktis: Jurnal Pendidikan dan Ilmu Pengetahuan Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jikom: Jurnal Informatika dan Komputer
Arum Andary Ratri, Arum Andary
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Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Mathematics

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Journal : Jikom: Jurnal Informatika dan Komputer

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Redesain User Interface Website Rental Mobil BSM Trans Menggunakan Metode User Centered Design Untuk Meningkatkan Retensi Pelanggan Wardhana, I Wayan Frico Ari; Haq, Endi Sailul; Ratri, Arum Andary
Jurnal Informatika dan Komputer Vol 14 No 2 (2024): Oktober
Publisher : Sekolah Tinggi Ilmu Komputer PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55794/jikom.v14i2.151

Abstract

BSM Trans is a company engaged in car rental ranging from car rental services plus drivers, Off Key Car Rental, All In or Carter Package Car Rental, Tour and Travel Services, Airport Shuttle and Expedition Services both small and large scale. The purpose of this research is to increase customer retention and improve the design of the BSM Trans website using the User Centered Design (UCD) approach. The research method uses User Centered Design (UCD) in redesigning the BSM Trans website. After that, it was continued with the System Usability Scale (SUS) method to involve the use of questionnaires distributed through google forms by applying the SUS questionnaire to test the usability of a system. The results obtained are research before the SUS redesign that was obtained 38% where the grade scale was at F with poor indicators. But after redesigning the SUS value obtained increased dramatically by 84.75% which is on grade scale A with good indicators. This proves that the design improvements made bring an increase in the average SUS score by 46.75% This proves that testing with SUS in this study was successfully carried out and the new design design can be well received by users.
Co-Authors Endi Sailul Haq Fahrurrozi, Rahmad Hilmy, Muhammad Indira Nuansa Ratri Kosala Dwidja Purnomo Prasetyo, Junaedi Adi Rafi’ulfath R Riwansia, Rafi’ulfath R Rentianto, Tresnarai Juniarizky Riwansia, Rafi’ulfath R Tyas, Inno Cahyaning Wardhana, I Wayan Frico Ari