Article Per Year (5 Year)
p-Index From 2021 - 2026
1.564
P-Index
This Author published in this journals
All Journal CommIT (Communication & Information Technology) Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI Balance : Jurnal Akuntansi dan Manajemen Journal of Management, Economic, and Accounting
Darwin Kesuma, Darwin
Jurusan Teknik Informatika, Fakultas Ilmu Komputer, Universitas Bina Nusantara, Jln. K.H. Syahdan No.9, Palmerah, Jakarta Barat 11480
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
PERANCANGAN E-CRM PADA PT ZERO CELCIUS INDONESIA Tandjung, Ichwan Ridwan; Wijaya, Andy; Kesuma, Darwin; Bubun, Obed
CommIT (Communication and Information Technology) Journal Vol 2, No 1 (2008): CommIT Vol. 2 No. 1 Tahun 2008
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v2i1.486

Abstract

Purpose of this research is to analyze and design an appropriate system to help PT. Zero CelciusIndonesia in offering service to their customers, in order to keep a good relationship and communication,and also to obtain information as needed. Research methods used were library study, customers’ needsanalysis, designing and creating of e-CRM system, programming, and system testing as suggested. Result gotfrom the survey to company was that the current CRM system was only run by limited company staffs.Whereas the clients owned by company were considered quite many. Therefore, a CRM based on web or alsoknown as e-CRM was being created. So, the conclusion is that because of e-CRM, a better service to thecustomers can be given more focus and a relationship between company and customers can be closer; notonly as market subjects, but as colleagues.
Transformasi Peran Sumber Daya Manusia Di Era Digital: Pengaruh Kompetensi Digital Dan Budaya Organisasi Yang Adaptif Terhadap Kinerja Manajer Sumber Daya Manusia Pahlan, M.; Malian, Iskandar; Kesuma, Darwin; Fitriadi, Heri
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 2 (2025): Agustus 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i2.953

Abstract

Era digital telah mengubah fungsi Sumber Daya Manusia (SDM) secara fundamental, menuntut pergeseran dari peran administratif menjadi mitra strategis. Penelitian ini bertujuan untuk menganalisis pengaruh kompetensi digital dan budaya organisasi yang adaptif terhadap kinerja manajer SDM di Sumatera Selatan. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioner yang disebarkan kepada 95 manajer SDM dari berbagai perusahaan di Sumatera Selatan yang dipilih secara purposive sampling. Data dianalisis menggunakan regresi linier berganda dengan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa kompetensi digital berpengaruh positif signifikan terhadap kinerja manajer SDM. Selain itu, budaya organisasi yang adaptif juga terbukti memiliki pengaruh positif yang signifikan terhadap kinerja mereka. Temuan ini menyoroti urgensi bagi organisasi untuk berinvestasi dalam mengembangkan keterampilan digital para profesional SDM dan untuk menumbuhkan budaya organisasi yang fleksibel dan responsif terhadap perubahan untuk mengoptimalkan kinerja SDM dan kontribusinya terhadap bisnis.   The digital era has fundamentally transformed the function of Human Resources (HR), demanding a shift from administrative roles to strategic partners. This study aims to analyze the influence of digital competence and adaptive organizational culture on the performance of HR managers in South Sumatra. This research employs a quantitative method with a survey approach. Data was collected through questionnaires distributed to 95 HR managers from various companies in South Sumatra, selected through purposive sampling. The data were analyzed using multiple linear regression with SPSS software. The results show that digital competence has a significant positive effect on the performance of HR managers. Furthermore, an adaptive organizational culture also proves to have a significant positive influence on their performance. These findings highlight the urgency for organizations to invest in developing the digital skills of HR professionals and to cultivate an organizational culture that is flexible and responsive to change to optimize HR performance and its contribution to the business.  
OPTIMALISASI PRODUKSI KERUPUK RENGGINANG MELALUI PEMANFAATAN TEKNOLOGI OVEN OTOMATIS DAN DIGITAL MARKETING DI UMKM MAKJA KABUPATEN EMPAT LAWANG Rusilawati Kasisariah, Tri; Sulkhan Nurfatih, Muhammad; Kesuma, Darwin
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 10 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i10.%p

Abstract

Program pengabdian ini bertujuan untuk meningkatkan produktivitas dan daya saing UMKM MAKJA di Desa Mekarti Jaya, Kabupaten Empat Lawang, melalui pemanfaatan teknologi oven otomatis dan strategi digital marketing. Permasalahan utama yang dihadapi mitra adalah rendahnya efisiensi produksi akibat proses pengeringan manual yang memakan waktu lama serta terbatasnya akses pasar karena belum optimalnya penggunaan media sosial. Kegiatan ini dilaksanakan melalui pendekatan partisipatif kolaboratif yang melibatkan mitra secara aktif dalam setiap tahapan, mulai dari koordinasi, pelatihan, praktik langsung, hingga monitoring. Intervensi yang dilakukan mencakup pelatihan penggunaan oven otomatis dan strategi pemasaran digital berbasis pada media sosial seperti facebook dan instagram. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam kapasitas produksi (dari ±200 menjadi ±500 keping per hari), efisiensi waktu pengeringan (dari 1–2 hari menjadi 3–5 jam), serta meningkatnya keterampilan mitra dalam mempromosikan produk secara digital. Kegiatan ini memberikan dampak positif terhadap kemandirian usaha dan membuka peluang replikasi untuk UMKM sejenis di wilayah lainnya.
Pengaruh Motivasi Kerja dan Budaya Kerja terhadap Prestasi Kerja Pegawai Kantor Camat Mulak Ulu Kabupaten Lahat Pahlan, M.; Pratiwi, Dini; Kesuma, Darwin; Fitriadi, Heri
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh motivasi kerja dan budaya kerja secara parsial dan secara simultan terhadap prestasi kerja pegawai Kantor Camat Mulak Ulu Kabupaten Lahat. Metode pengumpulan data dalam penelitian yaitu studi Pustaka dan studi lapangan terdiri dari pengamatan, wawancara dan membagikan daftar pertanyaan atau kuisioner. Jenis penelitian kuantitatif dengan menggunakan perhitungan statistik dengan rumus yang digunakan yaitu analisis regresi linier berganda, uji parsial (uji t), uji simultan (uji f) dan koefesien determinasi dengan menggunakan bantuan program SPSS. Hasil penelitian menunjukan motivasi kerja berpengaruh signifikan terhadap prestasi kerja pegawai Kantor Camat Mulak Ulu Kabupaten Lahat. Budaya kerja berpengaruh signifikan terhadap prestasi kerja pegawai Kantor Camat Mulak Ulu Kabupaten Lahat. Motivasi kerja dan budaya kerja berpengaruh signifikan secara bersama – sama terhadap prestasi kerja pegawai Kantor Camat Mulak Ulu Kabupaten Lahat.
The Effect of Product Quality and Product Packaging on Purchasing Decisions of Caca Cassava Chips in Lahat City Anggraini, Rini Asti; Kesuma, Darwin; Mujari, Mujari
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.970

Abstract

The objectives of this research include: to determine the effect of product quality on purchasing decisions of Caca cassava chips in Lahat City, to determine the effect of product packaging on purchasing decisions of Caca cassava chips in Lahat City and to determine the effect of product quality and product packaging together on purchasing decisions of Caca cassava chips in Lahat City. The sample of this research is consumers of Caca cassava chips in Lahat City, totaling 250 people. This research uses quantitative research, using data sources including: primary data, secondary data, population and samples. Data collection methods used are: observation, interviews and distribution of questionnaires to a number of respondents. As well as using validity and reliability measuring tools, analysis prerequisite tests, then using data analysis methods using multiple regression analysis, hypothesis testing in the form of t-tests and F-tests. As well as correlation coefficients and determination coefficients. Data analysis in this study uses SPSS 23.0. From the research results, a partial t-test showed that the product quality variable had a calculated t-value > t-table value, or 3.812 > 2.661. Therefore, Ho was rejected and Ha was accepted. This indicates a significant influence between the product quality variable and the purchasing decision variable. The product packaging variable had a calculated t-value > t-table value, or 4.049 > 2.661. Therefore, Ho was rejected and Ha was accepted. This indicates a significant influence between the product packaging variable and the purchasing decision variable. The F-test results, with a significance level of 5% and a numerator df of 3 and a denominator df of 250, were 2.64. Based on the results of this hypothesis test, the decision was made to reject Ho and accept Ha. This means that the product quality and packaging variables collectively have a significant influence on the purchasing decision variable.
The Influence of Product Quality and Promotion on Customer Satisfaction of TikTok Shop Products in Linggar Jaya Village, Kikim Timur District Sumiatun, Sumiatun; Mujari, Mujari; Kesuma, Darwin
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.981

Abstract

The purpose of this study was to determine the effect of product quality and promotion on customer satisfaction for TikTok Shop products in Linggar Jaya Village, Kikim Timur District. The variables in this study were product quality (X1), promotion (X2), and customer satisfaction (Y). The data analysis methods used were instrument testing (reliability testing, validity testing), classical assumption testing (normality testing, heteroscedasticity testing, multicollinearity testing), multiple linear regression analysis, hypothesis testing (t-test and F-test), and coefficient of determination testing. The results of the study showed that (1) product quality has a significant partial effect on customer satisfaction, as evidenced by the calculated t value > t-table (7.042 > 1.998). (2) promotion has a significant partial effect on customer satisfaction, as evidenced by the calculated t value > t-table (2.965 > 1.998). (3) Product Quality and Job Satisfaction have a significant simultaneous effect on Customer Satisfaction for TikTok Shop Products in Linggar Jaya Village, East Kikim District. This can be seen from the calculated f value > f table (66.806 > 3.991) and the significance value is smaller than the significance level (a) of 0.05 (0.000 < 0.05). .
The Impact of Working Capital and Risk Management on Increasing Profitability at PT. Golden Titian Indonesia Pirwansyah, Pirwansyah; Kesuma, Darwin; Mujari, Mujari
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.985

Abstract

This study aims to determine the effect of working capital on increasing profitability at PT. Golden Titian Indonesia. To determine the effect of risk management on increasing profitability at PT. Golden Titian Indonesia. To determine the effect of working capital and risk management on increasing profitability at PT. Golden Titian Indonesia. The analysis and discussion revealed that working capital significantly influences profitability at PT. Golden Titian Indonesia. Risk management has no significant effect on profitability at PT. Golden Titian Indonesia. Working capital and risk management simultaneously have a significant effect on profitability at PT. Golden Titian Indonesia.
The Influence Of Service Quality And Brand Image On Consumer Satisfaction At Mr. Diy Talang Jawa Lahat Wardana, Aditia; Yulanda, Delvina; Kesuma, Darwin
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1005

Abstract

The purpose of this study was to determine the effect of service quality and brand image on consumer satisfaction at Mr. DIY Talang Jawa Lahat. The variables in this study were service quality (X1), brand image (X2), and consumer satisfaction (Y). The data analysis methods used were instrument testing (reliability testing, validity testing), classical assumption testing (normality testing, heteroscedasticity testing, multicollinearity testing), multiple linear regression analysis, hypothesis testing (t-test and F-test), and coefficient of determination testing. The results of the study showed that (1) service quality has a significant partial effect on consumer satisfaction, as shown by the calculated t value > t table (5.205 > 2.005). (2) brand image has a significant partial effect on consumer satisfaction, as shown by the calculated t value > t table (2.177 > 2.005). (3) Service Quality and Brand Image have a significant simultaneous influence on Consumer Satisfaction, as seen from the calculated f-value > f-table (59.997 > 2.005), and the significance value is smaller than the significance level (a) of 0.05 (0.000 < 0.05).
The Influence of Own Working Capital and Investment Working Capital on Economic Profitability at the Teratai Cooperative of the Lahat Police Sari, Deya Okta; Kesuma, Darwin; Mujari, Mujari
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1134

Abstract

The purpose of this study is to determine the effect of equity working capital on economic profitability at the Teratai Cooperative, Lahat Police Resort. To determine the effect of investment working capital on economic profitability at the Teratai Cooperative, Lahat Police Resort. To determine the joint effect of equity working capital and investment working capital on economic profitability at the Teratai Cooperative, Lahat Police Resort. The sample used was data on equity working capital, investment working capital, and economic profitability at the Teratai Cooperative, Lahat Police Resort from 2022 to 2024. The results showed that equity working capital significantly influenced economic profitability at the Teratai Cooperative, Lahat Police Resort. Investment working capital did not significantly influence economic profitability at the Teratai Cooperative, Lahat Police Resort. Both equity working capital and investment working capital significantly influenced economic profitability at the Teratai Cooperative, Lahat Police Resort.
The Effect Of Service Quality And Promotion On Buying Interest In Fortun Oil (Case Study On Consumers Of S3a Shop In Sirah Pulau Village) Oktami, Dewi; Kesuma, Darwin; Mujari, Mujari
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1135

Abstract

This study aims to determine how service quality and promotion partially and simultaneously influence purchase intention for Fortune oil (a case study of consumers at the S3A store in Sirah Pulau Village). The sample size for this study was 88 respondents. The sampling method used was incidental sampling. This quantitative study employed multiple linear regression analysis, processed using SPSS, resulting in a regression equation . The results showed a significant effect between service quality and consumer purchasing decisions at the Bintang Mulia Jaya Lubuk Beringin Manggul dealership. Promotion also significantly influenced purchase intention for Fortune oil (a case study of consumers at the S3A store in Sirah Pulau Village). The F-test showed that service quality and promotion simultaneously influenced purchase intention for Fortune oil (a case study of consumers at the S3A store in Sirah Pulau Village).
Co-Authors Aditia Wardana, Aditia Anggraini, Rini Asti Heri Fitriadi I Ketut Suada Ichwan Ridwan Tandjung, Ichwan Ridwan Malian, Iskandar Maryamah, Aam Muhammad Sulkhan Nurfatih Mujari, Mujari Obed Bubun, Obed Oktami, Dewi Pahlan, M. Pirwansyah, Pirwansyah Pratiwi, Dini Rusilawati Kasisariah, Tri Sari, Deya Okta Sumiatun Sumiatun, Sumiatun Yulanda, Delvina